The report focuses mainly on the consumer behavior of Magic tooth powder and tries to relate the theories of the text with the reality. It provides a general description of the consumer profile and how the company implements marketing strategies designed for the target market.
A mixture of primary and secondary sources was used for the preparation of the report.
6. Use Magic Tooth Powder
And Vanish Your Bad
Breath, Make The Most
Of Your Opportunities.
7. Demographic
Age - 20 to 50 years
Gender - Both Male and Female
Family size - Small to medium
Educational status - Below HSC
Household income - Tk 2500-8000 per month
Occupation - Skilled Worker (Driver, Mechanic), Street
Vendors, Clerk, Peon/ Security Guards, Farmer, Laborer,
etc.
Psychographic Lifestyle - Conservative culture, Male dominated
Personality - Introvert
Benefit Single solution - Bad Breath
Market
Segmentation
9. Message
initiator
1
Promoting The Brand
Formal Source
Common People Were
Endorsers
RECIEVERS’
RESPONSE
2
Sales Turnover
Avoiding Black Tooth
Powder
Black Powder Market Was Tk
50 Crore Now White Powder
Market Is More Than Tk 100
Crore
21. Sales
Promotion
Extra 20 Gm In
100 Gm Containers
Promotion
in Rural
Areas
Free Samples
Non-users Of
Toothpowder In The
Local "Haats"
Local Cable
Channels &
Movie
Theatres
Local Cable
Channels
Low Cost
Increasing
PenetrationDistribution
In The Remote Areas
Magic
Sachets
Low Cash
Outlay