2. Name
Venus – Links to target audience, women.
Chocolate Rose – French accent , adds romance
Innocent
Temptation
3. Slogan
Same woman’s voice each time
different set up for each advertisment
“It only takes one bite…”
“Break off a piece”
“For the rainy days”
“Give into the temptation”
6. Content
Targeted at the working woman.
Comes home from work, sits of sofa
relaxing , reading a magazine.
Attractive muscular man walks in with
chocolate on a cushion
Hands chocolate to women
Women tastes chocolate, cheesy music
and wind
7. Generic Features
MUSIC
SLOGAN
Classical “Break off a piece”
“It only takes one bite…”
Smooth
Relaxing
Relates to theme of add
http://www.youtube.com/watch?v=6QNqxTuCJLY&sns=em
8. Radio Advert
Starts with loud busy noise, to alert attention
Woman's voice… “rough day??? I know exactly what you
need… the new chocolate (place name here) is the perfect thing
to make your days brighter , available at all convenience
stores.”
Music starts, same music piece as television advertisements
Name of chocolate
Slogan (in flirty woman's voice)
9. Advert 2
Appeals to social women
Bunch of friends meet for lunch. All speaking loudly over
each other
One pulls chocolate bar out of bag and breaks of a piece
Music suddenly stops all the friends look at the woman
Cuts to poster page with chocolate bar on it
Goes back to women all eating the bar (with same
instrumental) and voice over of the slogan.
10. Sponsorship
Desperate housewives
Targets stressed out mothers.
Few seconds of a busy stressed mum shuts the door
and stands behind it stressed she sees the chocolate
bar and smiles and eats it.
Same music and slogan
