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helping create
brands for the future
All content copyright
#ShoorForSolly case study
Duration: 7 April to 14 June, 2014
Created by: chani.sobti@blogworks.in
Background
This summer, Allen Solly launched its Chinos collection
in 14 vibrant shades. This brought, alongside, a few
ch...
approach
We got real people to inspire others to sport Chinos
We brought together photographers and influencers from
our c...
approach
#shootforsolly
5
Hosted a contest for
inviting semi-pro to pro
photographers to
register with us & shoot
the Alle...
key highlights
Hashtag #ShootForSolly reached 73,493 people and
generated 712,203 impressions
The microsite had 1,984 uniq...
#shootforsolly > open invitation to photographers
7
Number of entries: 130
Facebook promoted posts were run to maximise en...
Real-time announcement of the
shoots on social media
Shared behind-the-scenes pictures to
capture the fun and build antici...
9
#shootforsolly > engagement on twitter
Tagging and actively engaging with participants
Participant shared their experience and feedback after the shoot
10
#shoot...
11
#shootforsolly > microsite
Shared final images from the shoot along with bios of respective photographers and models
12
#shootforsolly > microsite
Allen Solly heavily promoted the
microsite on the social channels via
advertising and social content
The participants also...
14
#shootforsolly > video
Storified video of the entire campaign to promote on social media
The participants shared and en...
15
#shootforsolly > video
The participants shared and engaged while others enjoyed the glimpse of the journey
thank you
blogworks.in
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Social Media Case Study: Allen Solly Takes Influencer Marketing to The Next Level With ShootForSolly,A People-Powered Photo Shoot Across India

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Social Media Case Study: Allen Solly Takes Influencer Marketing to The Next Level With ShootForSolly,A People-Powered Photo Shoot Across India

  1. 1. helping create brands for the future All content copyright
  2. 2. #ShoorForSolly case study Duration: 7 April to 14 June, 2014 Created by: chani.sobti@blogworks.in
  3. 3. Background This summer, Allen Solly launched its Chinos collection in 14 vibrant shades. This brought, alongside, a few challenges: Will real people feel comfortable sporting yellow and red chinos? Objective Attract a younger consumer into the brand's fold Further consolidate the position of Vibrance Consider Chinos as a smart dressed-up alternative to jeans, being an easy crossover from work to 'relaxed - social' #shootforsolly 3
  4. 4. approach We got real people to inspire others to sport Chinos We brought together photographers and influencers from our community from different cities in one campaign - #ShootForSolly #shootforsolly 4
  5. 5. approach #shootforsolly 5 Hosted a contest for inviting semi-pro to pro photographers to register with us & shoot the Allen Solly Chinos campaign Best portfolios were shortlisted as winners Based on the klout score and looks, we identified fashion and lifestyle influencers to become our models. We connected 11 photographers with 11 models to execute #ShootForSolly across 7 cities of India. All images were aggregated on a microsite (www.chinos.allensolly.com) and shared on our social channels Open invitation to photographers Shoot Social content
  6. 6. key highlights Hashtag #ShootForSolly reached 73,493 people and generated 712,203 impressions The microsite had 1,984 unique visits within a month with 6,693 page views. On Facebook, #ShootforSolly had 1,16,279 unique engaged users with 28,69,430 as total reach and 32,71,202 total impressions. #shootforsolly 6
  7. 7. #shootforsolly > open invitation to photographers 7 Number of entries: 130 Facebook promoted posts were run to maximise engagement
  8. 8. Real-time announcement of the shoots on social media Shared behind-the-scenes pictures to capture the fun and build anticipation 8 #shootforsolly > shoot
  9. 9. 9 #shootforsolly > engagement on twitter
  10. 10. Tagging and actively engaging with participants Participant shared their experience and feedback after the shoot 10 #shootforsolly > engagement on twitter
  11. 11. 11 #shootforsolly > microsite
  12. 12. Shared final images from the shoot along with bios of respective photographers and models 12 #shootforsolly > microsite
  13. 13. Allen Solly heavily promoted the microsite on the social channels via advertising and social content The participants also engaged and shared the microsite on their profiles. 13 #shootforsolly > promoting microsite on social media
  14. 14. 14 #shootforsolly > video Storified video of the entire campaign to promote on social media The participants shared and engaged while others enjoyed the glimpse of the journey
  15. 15. 15 #shootforsolly > video The participants shared and engaged while others enjoyed the glimpse of the journey
  16. 16. thank you blogworks.in

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