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Case study: Chocolat 3B
Giorgio Sironi (Nest Group)
Description
• Service: didactic audio/video
  podcasts
• Target users: students of K-12 school
• Main actors
  – Teachers
  – K-12 students as producers
  – Other students as fruitors
Description
• Didactic objective
  – Engage students in subjects traditionally
    lectured
  – Diffuse podcasting between students
• Business model
  – Producing material as didactic activity
    (zero cost)
  – Outsourcing of hosting
  – Zero revenue, CC license
Browsing the website:
     homepage
Browsing the website:
        homepage
• Newsfeed with general information
• Presentation of the service
• Access to the various thematic
  channels
Browsing the website:
      platform
Browsing the website:
         platform
• Outsourcing to lower material costs
  to zero
  – hosting
  – content management
  – statistics
  – storage
  – ...
Browsing the website:
      platform
Browsing the website:
         platform
• iTunes allow automated distribution
  – to devices in the Apple ecosystem
  – to computers with iTunes available
• Still a proprietary platform
  – Lock-in with a single program
  – Less immediate and universal than web-
    based distribution
  – No extensibility
Browsing the website:
      content
Browsing the website:
         content
• Divided in channels
  – poetry
  – history
  – ...
• Standard features of blog posts
  available
  – Commenting
  – Download
  – Sharing
Browsing the website:
       fruition
Browsing the website:
          fruition
• In-browser player
  – Playlists, tagging
  – Sharing and liking in social networks
• Download of MP3 files
• iTunes
  No DRM or limitations: just plain
  sound files
  – allows for the largest possible
    distribution
Strengths & weaknesses
• Low cost production and delivery
  – Student and teachers are part of the
    production system
  – Web delivery scales very well
• No revenue!
  – Freely available and redistributable with
    attribution
  – Creative Commons non commercial
    license
Conclusions & take-aways
• Multiple fruition platforms must be
  available in podcasting
  – Web-based but also iTunes
• Independent channels allow
  – customization of the offer
  – replication of a successful model in a
    different domain (e.g. from poetry to
    music)

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Chocolat 3 b

  • 1. Case study: Chocolat 3B Giorgio Sironi (Nest Group)
  • 2. Description • Service: didactic audio/video podcasts • Target users: students of K-12 school • Main actors – Teachers – K-12 students as producers – Other students as fruitors
  • 3. Description • Didactic objective – Engage students in subjects traditionally lectured – Diffuse podcasting between students • Business model – Producing material as didactic activity (zero cost) – Outsourcing of hosting – Zero revenue, CC license
  • 5. Browsing the website: homepage • Newsfeed with general information • Presentation of the service • Access to the various thematic channels
  • 7. Browsing the website: platform • Outsourcing to lower material costs to zero – hosting – content management – statistics – storage – ...
  • 9. Browsing the website: platform • iTunes allow automated distribution – to devices in the Apple ecosystem – to computers with iTunes available • Still a proprietary platform – Lock-in with a single program – Less immediate and universal than web- based distribution – No extensibility
  • 11. Browsing the website: content • Divided in channels – poetry – history – ... • Standard features of blog posts available – Commenting – Download – Sharing
  • 13. Browsing the website: fruition • In-browser player – Playlists, tagging – Sharing and liking in social networks • Download of MP3 files • iTunes No DRM or limitations: just plain sound files – allows for the largest possible distribution
  • 14. Strengths & weaknesses • Low cost production and delivery – Student and teachers are part of the production system – Web delivery scales very well • No revenue! – Freely available and redistributable with attribution – Creative Commons non commercial license
  • 15. Conclusions & take-aways • Multiple fruition platforms must be available in podcasting – Web-based but also iTunes • Independent channels allow – customization of the offer – replication of a successful model in a different domain (e.g. from poetry to music)