The global OTA transmission platform market size reached US$ 104.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 135.0 Million by 2028, exhibiting a growth rate (CAGR) of 4.4% during 2023-2028.
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2. Report Description
About IMARC Group
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3. Report Description
Report Description and Highlights
Global OTA Transmission Platform Market Research Report:
The latest report by IMARC, titled “OTA Transmission Platform Market: Global Industry Trends, Share,
Size, Growth, Opportunity and Forecast 2023-2028” finds that the global OTA transmission platform
market size reached US$ 104.9 Million in 2022.
Over-the-air (OTA) transmission platforms refer to a type of communication system that relies on
wireless technology to broadcast channels on radio and television platforms. They also aid in managing
subscriber identity module (SIM) cards and distributing software updates, such as new carrier settings
and even operating system (OS) updates, to supported mobile devices. They utilize advanced television
systems committee (ATSC) 3.0 standard, next-gen error correction for the physical layer, and novel
technologies to produce wireless data through an internet protocol (IP) delivery system. In recent
years, OTA transmission platforms have gained immense traction across the globe due to their high
quality and cost-effectiveness.
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market/requestsample
4. Report Description
Report Description and Highlights
Global OTA Transmission Platform Market Trends:
The rising consumer preferences for on-demand content services represent the primary factor driving the market
growth. Besides this, the increasing penetration of online streaming channels and recent improvements in
information technology (IT) are other major growth-inducing factors. Additionally, there is a rise in the demand for
OTA transmission platforms as they aid broadcasters in sharing video content with higher picture and audio quality
and offering enhanced channel presentation and ease of operations. In line with this, the shifting consumer
inclination toward better picture quality content, such as high definition (HD) and 4K resolution, has accelerated
product adoption rates among broadcasters and manufacturers of display devices. Furthermore, the rapid
proliferation of the internet of things (IoT) has encouraged manufacturers to use OTA updates for autonomous
vehicles, smart home speakers, and other IoT devices. Along with this, the development of OTA transmission
platforms integrated with ATSC 3.0 standards that support high-efficiency video coding, improve reception signals,
enhance the viewing experience, and enable the broadcasting of more video data has propelled the market growth.
Apart from this, the growing popularity of the hybrid combination of over-the-top (OTT) and OTA platforms, which
offers a single television guide to users covering both channels, has augmented the product demand. Other factors,
including the advent of 5G technology, the expanding broadcasting industry, inflating sales of smartphones, ongoing
research and development (R&D) activities, rapid digitization, and continual technological advancements, are creating
a favorable market outlook. Looking forward, IMARC Group expects the market value to reach US$ 135.0 Million by
2028, growing at a CAGR of 4.4% during the forecast period (2023-2028).
Looking forward, the market value is projected to reach a strong growth during the forecast period
(2023-2028).
5. Report Description
Report Description and Highlights
Market Summary:
Breakup by Component:
• Hardware
• Services
Breakup by Platform Type:
• Television
• Radio
• Mobile
• Streaming Devices
• Others
Breakup by End User:
• Individual
• Commercial
• Healthcare
• Media and Entertainment
• Information Technology
6. Report Description
Report Description and Highlights
• Education
Breakup by Region:
• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
7. Report Description
Report Description and Highlights
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
8. Competitive Landscape with Key Players:
• AirTV L.L.C (DISH DBS Corporation)
• Channel Master
• Encompass
• GatesAir Inc.
• Harmonic Inc.
• Liveu Inc.
• Nuvyyo Inc.
• Powercast Corporation
• Sinclair Broadcast Group Inc.
• Thales Group
• TiVo Corporation (Xperi Holding Corporation)
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market
Report Description
Report Description and Highlights
9. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients
10. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients