Baidu is the most powerful search engine in China. Google China is second to Baidu. These two huge players account for almost 90% of the market share in Chinese search market. If you want to succeed in Chinese search market, you\'d better know Baidu better!
Baidu is the world's second largest search engine. Find out why and who this matters to in Australia, and what the Baidu product set can do for your business.
This presentation provides an overview of search in China and gives a comparison between Chinese search engines, including Baidu, Google, Soso, Sogou, Bing
Baidu is the world's second largest search engine. Find out why and who this matters to in Australia, and what the Baidu product set can do for your business.
This presentation provides an overview of search in China and gives a comparison between Chinese search engines, including Baidu, Google, Soso, Sogou, Bing
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Understanding Chinas Dominant Search Engine Baidu by Michael MotherwellLisa Davis
Michael Motherwell's presentation from the Melbourne & Sydney legs of the China Digital conference (like the Brisvegas presentation, but with 73.87% more stats).
MBA presentation regarding the Google in China Situation.
My involvement: Presentation Structure, Flow and layouts. Some research and pitching.
Important:
1 - The icons used on this presentations were not created by me, they were used for educational purposes only.
2 - All Data used in this presentation were found online and does not reflect any of the mentioned companies actual positions or opinions
Strategic Planning And Budgeting Part 1: Business Model and StrategyKenny Ong
ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009
*Understanding what strategic planning is and why it is important
*Clarify the difference between vision, mission statement, goals and objectives
*The external environment: The need to understand the economic cycle
*SWOT and PESTEL analysis
*Tying the strategic plan to the budget
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Understanding Chinas Dominant Search Engine Baidu by Michael MotherwellLisa Davis
Michael Motherwell's presentation from the Melbourne & Sydney legs of the China Digital conference (like the Brisvegas presentation, but with 73.87% more stats).
MBA presentation regarding the Google in China Situation.
My involvement: Presentation Structure, Flow and layouts. Some research and pitching.
Important:
1 - The icons used on this presentations were not created by me, they were used for educational purposes only.
2 - All Data used in this presentation were found online and does not reflect any of the mentioned companies actual positions or opinions
Strategic Planning And Budgeting Part 1: Business Model and StrategyKenny Ong
ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009
*Understanding what strategic planning is and why it is important
*Clarify the difference between vision, mission statement, goals and objectives
*The external environment: The need to understand the economic cycle
*SWOT and PESTEL analysis
*Tying the strategic plan to the budget
Global and chinese content recommendation engine industry, 2018 market resear...Reports_express
Content Recommendation Engine Market Research Report, identifies new revenue opportunity in Content Recommendation Engine industry. The report aims at estimating the market size and future growth of the Content Recommendation Engine market based on offering, process, application, vertical, and region.
Report @ http://www.prof-research.com/index.php?route=product/product&product_id=204026
Do you know which SERP features are trending in your industry?
Is your business showing up in your industry’s SERP features?
Are you optimizing for the factors that will generate the most traffic?
The competition for prime real estate on Google's search results pages is fierce.
To build your winning SERP strategy, your first step is to understand the current SERP feature trends.
Watch our webinar and discover which search features your SEO plan needs to include.
You’ll learn:
- The most valuable SERP features by industry.
- The best optimization practices for various SERP features.
- How to use SERP data and insights to enhance your content strategy.
We’ll also cover the impact of branded and non-branded search and what they mean for your SEO strategy.
SERP features are the not-so-secret weapon you can use to drive organic traffic and build brand awareness.
Join Gerald Murphy, Senior Solution Business Manager at Similarweb, for the latest SERP feature trends and best practices you need to know to succeed in today's markets.
Bing: inspired by technology and consumer trends (IAB Netherlands – Friends o...Cedric Chambaz
“The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration.
Tech M&A Monthly: 10 Keys to a Valuable ValuationCorum Group
What is your company worth? When selling a software or related technology company, valuation is obviously a vital question. But how do you take all the effort, ingenuity and investment poured into your company, and come up with a dollar value? How do you even start?
Corum Group is the world's leading expert on tech company valuations, with over three decades of experience. Benefit from that experience by tuning in to the December edition of Tech M&A Monthly as Corum's research and client services teams will walk you through - "10 Keys to a Valuable Valuation." We'll examine the valuation processes, methods, goals and strategies to help your company achieve an optimal outcome when the time comes for M&A.
Unsurprisingly Google is the main focus of most search marketers, but there are other search engines to consider when you move out of Western markets. In this session, Jitka will provide insights into how Yandex, Baidu and Naver differ from Google and how to achieve an effective search presence in the countries they serve.
Similar to Chinese Search Market - Baidu vs. Google China (20)
3. Agenda China Why the Chinese Market? Different Search Interaction Baidu About Baidu Why Baidu can be No.1 in China? Baidu vs. Google Comparison SEO & Marketing Tips 3/26
4. Agenda China Why the Chinese Market? Baidu Why Baidu can be No.1 in China? Baidu vs. Google Comparison
5. 1. The People’s Republic of China (aka China 中國) Area: World's fourth largest country (after Russia, Canada, and US); Population: 1,338,612,968 (July 2009 est.) Language: Mandarin Chinese, Cantonese and etc. 4/26
6. 1.1. Why the Chinese Market? *World Internet User Statistics were updated for September 30, 2009. The number of Internet users in China: 360 million (vs. 228 million in the US) Internet penetration rate: 26.9%(vs.74% in the US)
7. 1.1. Why the Chinese Market? The number of Internet users increased by 40 million compared with late 2008, up 13.4% within six months. The number of Internet users in China: 340million (vs. 230million in the US) Internet penetration rate: 25.5%(vs.74% in the US) 5/26
8. 1.2. DIFFERENT SEARCH INTERACTION: Scan Pattern US: largely standardized into a Golden Triangle/ F Shape scan pattern China: No consistent pattern, little standardized behavior 6/26 8
9. 1.2. DIFFERENT SEARCH INTERACTION: Scan Pattern Why? Chinese does not have an alphabet but uses a logographic system for its written language, where concepts take their final meaning from a group of combined symbols Example: TOTRYTOPUTINAWESTERNCONCEPTUALFRAMEWORK,IMAGINEHOWDIFFICULTITWOULDBETOSCANMEANINGFROMTHISPARAGRAPHIFOURALPHABETWASEXTENDEDTO2000CHARACTERS… To try to put in a Western conceptual framework, image how difficult it would be to scan meaning from this paragraph if our alphabet was extended to 2000 characters… 7/26 9/21
10. 1.2. DIFFERENT SEARCH INTERACTION: Scan Pattern Also, the amount of time spent on the page before the first click are different. Google US: 8 to 10 seconds Google China: 30 seconds Faster/ Slower 3X!!! 8/26 10/21
11. In what direction is Chinese written? Traditionally, Chinese was written from top to bottom and then right to left. Nowadays, China has switched to the European style of left to right, top to bottom.
15. Multi-media content: MP3 music and movies, and the first one in China to offer WAP and PDA-based mobile search (700 million mobile phone subscribers in China).
16. Baidu offers a number of services to locate information, products and services using Chinese-language search terms
17. 57 search and community services including BaiduBaike, Baidu Post Bar, Baidu Internet TV and etc…10/26
18. 2.2. Why Baidu can be No.1 in China?(or Why Google cn can not?) Market Positioning First mover advantage Download/MP3 factor Google’s server down time 11/26
19. 2.2. Why it can be No.1 in China? 1) Market Positioning 12/26
20. 2.2. Why it can be No.1 in China? 1) Market Positioning: “Phonetic” or “Pin-Yin” search 13/26
21. 2.2. Why it can be No.1 in China? 1) Market Positioning A Canadian website?! Pornographic content?! 14/26
22. 2.2. Why it can be No.1 in China? 2) First mover advantage 15/26
23. 2.2. Why it can be No.1 in China? Online music has always been the top Internet application in China, and its use rate continued to climb and reached 85.5% in July 2009. 3) Download (MP3) factor 16/26
24. 2.2. Why it can be No.1 in China? 4. Google’s Server Down Time Strict Chinese Governmental Regulations 17/26
28. 3.1. Comparison Users scan right to the bottomof the pages! Users didn’t scan behind the 4th listing. 20/26
29. 3.1. Comparison Why the differences? Quality of the results (a horrible search exp) Paid search & organic results were not clearly divided. 2) All paid search results were placed BEFORE the organic search results. 21/26
30. 3.1. Comparison However, “Phoenix Nest” advertising system since Dec. 1, 2009 Results: Google-like Baidu 22/26
32. 3.2. SEO & Marketing Tips Title & Meta Tags Meta description & Meta keywords tags are still useful in improving ranking in Baidu. Content 6-12% keyword density for Baidu optimization Linking Link quantity > link quality Site Structure Buidu doesn’t care as much for robots.txt and content duplication 24/26
33. 3.2. SEO & Marketing Tips Server Hosting in Mainland China helps Baidu ranking significantly. However, not essential to get .com.cn or.cn domain names Content Language Simplified Chinese, so what about English? Geographical Market Simplified Chinese for Mainland China Traditional Chinese for Hong Kong and Taiwan Localized to the city/province will yield better conversion rate! 25/26
34. Thank you! The End… 26/26 Alice Chen Alice.Chen@BusinessOL.com +1 (619) 699-0767 x248
35. Google in China- Google’s Share of Total online ad revenue in mainland china per cent
36. Will google.cn quit? Rethink about it! Up to 30% of the market share and it’s still growing; Leaving China would hamper Google's ability to keep up with local tastes and maintain relations with Chinese advertisers that target audiences both at home and abroad; Good for its competitors; “I don't understand how that helps anything. I don't understand how that helps us and I don't understand how that helps China” – Steve Ballmer, Microsoft
http://www.internetworldstats.com/top20.htmObviously, the potential in China is huge and barely untapped.“China added 40 million Web users in the first half for a total of 338 million at the end of June, according to government data. The nation overtook the U.S. as the world’s biggest Internet market by users last year.”(http://www.bloomberg.com/apps/news?pid=20601087&sid=aRWdLWbYcjU0)
The increase in the number of Chinese Internet users remains robust.