Google in China
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MBA presentation regarding the Google in China Situation. My involvement: Presentation Structure, Flow and layouts. Some research and pitching. Important: 1 - The icons used on this presentations were not created by me, they were used for educational purposes only. 2 - All Data used in this presentation were found online and does not reflect any of the mentioned companies actual positions or opinions
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Google in China
- 3. China Alex | Appy | Carlos | Marta | Rafa | Sophia Vs.
- 4. 1949 1976 http://www.nytimes.com/library/world/asia/china-index-timeline.html http://www.edu.cn/introduction_1378/20060323/t20060323_4285.shtml Google in China - Case Study Death of Mao Zedong Economic Reform 1978 Deng Xiaoping - Special economic zones - New taxation policies - Allowance of foreign companies Hua Guofeng New Party’s Chairman Preserve the communist ideology by purging remnants of capitalist Mao Zedong Possession Declares the People’s Republic of China Mao Introduces the Cultural Revolution 1965
- 5. http://www.nytimes.com/library/world/asia/china-index-timeline.html http://www.edu.cn/introduction_1378/20060323/t20060323_4285.shtml Google in China - Case Study 1989 Tinanmen Square incident 1990 1997 Britain cedes Hong Kong control 1994 China accepts the internet 1998 Google Foundation First McDonald’s
- 6. 2000 2010 2006 2015 2008 Google starts operating in Chinese Google.cn China-based website 700 employees | 300+ million users Google leaves China China became the largest population on the internet Tighten cyber security policies
- 7. This presentation is through the point of view of a Consulting firm advising the Ministry of Industry and Information Technology Point of View
- 8. The protectionist policies of the Chinese government are challenged by the growing pressure of free speech from both foreign institutions and China's increasingly globalized population. Highest Order Issue
- 9. Highest Order Issue Foreign Tech Comp. Chinese Gov. Chinese Tech Comp. Chinese People The protectionist policies of the Chinese government are challenged by the growing pressure of free speech from both foreign institutions and China's increasingly globalized population.
- 10. 59 70 92 161 190 307 359 732 1,205 1,462 1,942 2,730 4,558 6,040 8,462 10,360 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 1960 1965 1970 1975 1980 1985 1990 1995 2000 2002 2004 2006 2008 2010 2012 2014 GDP (current US$ Billions) China’s Economic Success Public Policies
- 12. 10 most accessed web sites in China Top Blocked Sites in China Baidu.com 1 http://www.alexa.com/topsites/countries/CN https://asiancc2014.wordpress.com/2014/05/13/why-are-you-being-anti-social-china/ Google Seach Google Apps Facebook Twitter Blogger Tumblr WordPress TypePad FriendFeed Posterous Technorati Youtube Vimeo Dailymotion TwitPic ImageShack Google Picasa Ustream blipTv Scribd Bit.ly Ping.fm Xmarks Diigo YouSendit The Pirate Bay Mixx LiveLeak WikiLeaks BBC News WikipediaGmw.cn 360.cn Tmall.com Sohu.com Weibo.com Hao123.com Taobao.com Sina.com.cn Qq.com 10 9 8 7 6 5 4 3 2 Tools & SharingPhotos & VideoSocial & CommNews & Info
- 13. Chinese Gov. Censoring Information Since 1970 Risk of losing legitimacy once information is released Protectionism has worked for local companies Its being challenged by more and more global firms Chinese People Buying time for its local tech comp Delaying ‘fully’ opening To foreign companies To catch up Chinese Gov. Chinese Tech Comp.Foreign Tech Comp.
- 14. Earned time From Google issues Chinese TechComp. 500M monthly 70M daily mobile Users: ~ $670M net income 2014 “Content Issues“ Apps for Everything Established Player Loyal Fanbase
- 15. Foreign Investment Global Pressure Local Innovation Censorship Global Expansion Free Speach Social Consciousness + - - + - + + + + + + Domestic Companies Revenue - + - Protectionist Policies
- 16. Foreign Investment Global Pressure Local Innovation Censorship Global Expansion Free Speach Social Consciousness + - - + - + + + + + + Domestic Companies Revenue - + - Protectionist Policies
- 17. minimum compliance from foreign companies in China Related Servers in China Government access if under investigation Bi-Annual Policy compliance Review Introduce non-competing technologies Healthy Competition Copy -> Innovation Streamline patent process
- 18. Sponsor small/medium companies to global conferences Enhance Branding efforts Award top Chinese companies for best branding practices Scholarships for design, advertising, media, etc.
- 19. Foreign Investment Global Pressure Local Innovation Censorship Global Expansion Free Speach Social Consciousness + - - + - + + + + + + Domestic Companies Revenue - + - Protectionist Policies
- 20. + - - + - + + + + + + - + - Foreign Investment Censorship Global Expansion Free Speech Social Consciousness Protectionist Policies + Progressist Policies - + - - - + + + - + - Local Innovation Domestic Companies Revenue + // Global Pressure
- 22. China Team 3 + Team 4 Vs.
Editor's Notes
- Waiting For attention
- Beginning animation
- Good morning everyone and thank you all for coming today… my name is Carlos and we are Team 4. The purpose of today’s presentation is to analyze the Google in China case from the Government of China’s perspective.
- Let’s start by reviewing the most relevant events in China’s modern history. The story began with Mao Zedong taking possession and the declaration of the People’s Republic of China in 1949. Mao established communism and closed the doors to the rest of the world. In 1978, just one year after Mao’s death, his successor began the economic reform. With this reform, they created special economic zones and free taxation policies for foreign companies. References: 50 Years of Communism in China. (n.d.). Retrieved November 9, 2015, from http://www.nytimes.com/library/world/asia/china-index-timeline.html
- In 1989 government troops crushed a student protest in Tiananmen Square. Students were protesting against corruption, freedom of the press and freedom of speech. It created a lot of noise overseas on how China was managing internal pressure. In 1997 Britain cedes control of Hong Kong. This event showed the world that China was able to negotiate with other institutions peacefully.
- Google decided not to stay in China because, as we saw in the previous presentation, their company values were not congruent with China’s policies. Now that China’s economic growth is slowing down, and people are more open and connected, things could change. With this question in mind let’s move on to the overarching issue with Marta. References: Evolution of Internet in China. (2001). Retrieved November 9, 2015, from http://www.edu.cn/introduction_1378/20060323/t20060323_4285.shtml Google in China. (2010, April 22). Retrieved November 9, 2015, from https://services.hbsp.harvard.edu/gateway-restservice/gateway/links/510071-PDF-ENG
- As an advisory panel to the government, we will be making recommendations specifically related to the policy development of the Ministry of Industry and Information Technology. While we recognize that censorship and human rights violations lay within the core of China’s fragile system, our intent is to offer a realistic and progress perspective on China’s current policies while ensuring we maintain standards developed in an effort to uphold traditional Chinese politics. Ministry of Industry and Information Technology inaugurated -- china.org.cn. (n.d.). Retrieved November 9, 2015, from http://www.china.org.cn/government/news/2008-06/30/content_15906787.htm
- While addressing the Chinese people's perception of their government, the MIIT needs to promote internal IT industries to ensure their continuous growth and success. The Chinese Government is actively working to protect its domestic IT market against foreign competitors, they have taken measures to tighten controls on the cyber policies which has resulted in the increased success of the locally developed IT industry. On the other hand, this has created public riffs with foreign companies generating unwanted buzz around censorship issues for the Chinese government. In order to maintain the loyalty of the Chinese people and promote its own credibility in the eyes of an increasingly aware and globalized generation, China will need to make adjustments on both its internal and external policies.
- There are four major stakeholders affected by the current situation in China. The Chinese Government, Domestic Tech Companies, Foreign Tech Companies and the people of China. The government intention is to provide support for local industries and maintain positive optics to ensure the people continue to support government efforts. Government ministries are fearful of loosing control over the people which creates a fragile break in government system. Access to information will eventually be inevitable; the Chinese government can decrease the impact of past public violation by highlighting the positive results of it's current efforts. Foreign Tech companies are very aware of the marketable opportunities available in China and are pressuring the government to let them in, however are frequently deterred by Chinas strict entrant policies. Because of limited opportunity for Foreign investors to enter the Chinese market, domestic tech companies have had the opportunity to broaden the spectrum of influence and build on technology. References: China to allow wholly foreign-owned ecommerce companies in Shanghai Free Trade Zone. (2015, January 13). Retrieved November 9, 2015, from https://www.techinasia.com/china-wholly-foreignowned-ecommerce-companies-shanghai-free-trade-zone/ Public Pledge of Self-Regulation and Professional Ethics for China Internet Industry. (n.d.). Retrieved November 9, 2015. From http://www.isc.org.cn/english/Specails/Self-regulation/listinfo-15321.html Ministry of Industry and Information Technology inaugurated -- china.org.cn. (n.d.). Retrieved November 9, 2015, from http://www.china.org.cn/government/news/2008-06/30/content_15906787.htm Chinese mobile data usage to make great leap forward. (2015, February 12). Retrieved November 9, 2015, from http://www.reuters.com/article/2015/02/12/us-china-telecomunications-data-idUSKBN0LG0AL20150212?feedType=RSS&feedName=technologyNews
- Thanks, Marta. We would like to show the GDP of China so that you can see two economic booms I. From 1990 to 1995 – you see a growth of 100%... This is the time when China became more open to the world – it’s the same time when China accepted the Internet (1994) II. From 2006 to 2008 – This is the time when Google.cn was launched and China became the largest population on the internet and during this time. This demonstrates how Chinese government's Public Policies have laid the foundation and stimulated its economic growth. You can see a snapshot of China’s Digital Indicators.
- Out of a total population of 1.36 Billion (One Thousand Three Hundred Sixty Seven Million) the total active internet users count for 642 (Six hundred, Forty Two) Million, that is about 47% penetration of the total population. cons Designed by Freepik = http://www.freepik.com/free-photos-vectors/icon Other icons here: https://www.vectoropenstock.com/vectors/preview/74100/56-computer-long-shadow-circle-icons
- The top websites accessed by Chinese users are dominated by the local Chinese companies; We can create a clear parallel to the fact that most of the main international players are somehow blocked by the “great firewall” So now I’ll invite Alex to unpack the overarching issue References: http://www.alexa.com/topsites/countries/CN https://asiancc2014.wordpress.com/2014/05/13/why-are-you-being-anti-social-china/
- A focal issue the Chinese government is the diversity of its citizens and the fear that if China loses control it could end up like the former CCCP, split into various “tribal areas”. A prominent tool of the government has been censorship of information since the early 70’s to save face and legitimacy in front of its population. So far protectionism has functioned well for local companies, the barriers for foreign companies set by the Chinese government are immense but the pressure of international industry grows. For now, the tactics include buying as much time for local companies as possible to arm themselves for the time when firms from all around the world are allowed to compete on the Chinese markets. (n.d.). Retrieved November 9, 2015, from http://www.baidu.com/more/ (n.d.). Retrieved November 9, 2015, from https://en.wikipedia.org/wiki/Baidu 50 Amazing Baidu Stats and Facts. (2013, October 27). Retrieved November 9, 2015, from http://expandedramblings.com/index.php/baidu-stats/ Baidu Announces Third Quarter 2014 Results. (2014, October 29). Retrieved November 9, 2015, from http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=1983263
- Baidu would be weaker Five years later Baidu is a established player in china with an app for everything (from rice over games to hour-hotels in your vicinity) and a loyal fanbase. Nowadays Baidu still has some content issues as the networking effect on the open google-platform definitely reaps some huge benefits but the China’s interference with google gave Baidu the time to reform, grow and survive in China app for nearly everything on Baidu with a search-engine usage of nearly 500 Mio. Users monthly, up to 70 Mio. Mobile users daily and a net income of nearly $670 Mio. In 2014.
- China's current system is on the cusp being very fragile, we have compiled a balancing and reinforcing loop to demonstrate the weaknesses in the system that could eventually lead to a total meltdown. We begin at the core of the system with the government's protectionist policy, which decreases possible foreign investment and substantiates censorship opportunities. Increased opportunity for the government to censor the internet results in less free press, a decreased social consciousness of the Chinese people and less foreign investment. Less opportunity for foreign investment causes an increase in pressure from outside media sources. With many Chinese people travelling and working abroad, the increase in media buzz regarding China's censorship policies enables the Chinese people to be increasingly aware which is currently pushing the government to ramp up their protectionist policy which reinforces a negative feedback loop. Reducing foreign investment and accelerating the protectionist policy creates a surge in domestic company's revenue thus enabling innovation. This creates opportunities for local Chinese companies to expand globally, on the other hand, the Chinese government will intensify protectionist policies as it sees the benefits to its own companies causing another reinforcing loop.
- Our three recommendations for the reform-minded Chinese government. The Chinese government will require a minimum cyber security compliance from foreign technology companies to operate in China -All related servers must be deployed in mainland China. -Government could access foreign companies information during criminal investigations. -A policy compliance review at the end of a two year term to review the foreign company's compliance practices and decide if they qualify for more beneficial policies or to enforce higher control regulations. This will make it possible for foreign technology companies to function in China; as a result, more of China’s people will have access to free internet, thus raise the awareness of free speech; reduce the media pressure on China's human right issues and assist Chinese companies' globalization process in the long run; At the same time government is not losing information control. Streamline the patent approval process for non-competing foreign technology firms. Chinese companies copy quickly, but copying does not inspire innovation. When foreign firms enter China, they have to compete with local firms who have better consumer insights and can copy really fast. Issuing patents for the core technologies of foreign firms will protect these technologies and stimulate local firms to create their own. This introduces a healthy level of competition to stimulate innovation, and equips Chinese technology companies with the necessary tools to participate globally. Government agencies were not allowed to update their computer systems to Windows 8 because of the Snowden incident. To increase efficiency, they should adopt foreign technologies to some certain extent.
- Stimulate branding efforts from Chinese firms Who has heard of Huawei? -Chinese government should allocate a budget to sponsor small to medium sized companies to attend global tech conferences and exhibitions, this will increase global exposure. -Create an engagement award to tech companies with the best branding practices -Create scholarships for industrial design, advertising, and media majors. These initiatives will further empower innovation and push local firms to catch up with international technologies. The branding efforts could decrease the tension between global media with Chinese companies, Chinese government, or at least distract them. As more Chinese firms connect with global media, the awareness of free speech will be brought to more people, and will implement a increasing democratic process within China. References: IDC: Smartphone Vendor Market Share. (2015). Retrieved November 9, 2015, from http://www.idc.com/prodserv/smartphone-market-share.jsp
- Our recommendations will create the following positive effects on China's system, enhancing the strength of the system and creating less fragility while proliferating foreign opportunity within China and expanding opportunity for Chinese companies on the global market.
- Don’t need to read the numbers Don’t need to read the name of the web sites
- References: 50 Amazing Baidu Stats and Facts. (2013, October 27). Retrieved November 9, 2015, from http://expandedramblings.com/index.php/baidu-stats/ 50 Years of Communism in China. (n.d.). Retrieved November 9, 2015, from http://www.nytimes.com/library/world/asia/china-index-timeline.html Baidu Announces Third Quarter 2014 Results. (2014, October 29). Retrieved November 9, 2015, from http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=1983263 China to allow wholly foreign-owned ecommerce companies in Shanghai Free Trade Zone. (2015, January 13). Retrieved November 9, 2015, from https://www.techinasia.com/china-wholly-foreignowned-ecommerce-companies-shanghai-free-trade-zone/ Chinese mobile data usage to make great leap forward. (2015, February 12). Retrieved November 9, 2015, from http://www.reuters.com/article/2015/02/12/us-china-telecomunications-data-idUSKBN0LG0AL20150212?feedType=RSS&feedName=technologyNews Digital, Social & Mobile Worldwide in 2015. (n.d.). Retrieved November 9, 2015, from http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ Evolution of Internet in China. (2001). Retrieved November 9, 2015, from http://www.edu.cn/introduction_1378/20060323/t20060323_4285.shtml Google in China. (2010, April 22). Retrieved November 9, 2015, from https://services.hbsp.harvard.edu/gateway-restservice/gateway/links/510071-PDF-ENG IDC: Smartphone Vendor Market Share. (2015). Retrieved November 9, 2015, from http://www.idc.com/prodserv/smartphone-market-share.jsp Ministry of Industry and Information Technology inaugurated -- china.org.cn. (n.d.). Retrieved November 9, 2015, from http://www.china.org.cn/government/news/2008- 06/30/content_15906787.htm (n.d.). Retrieved November 9, 2015, from http://www.baidu.com/more/ (n.d.). Retrieved November 9, 2015, from https://en.wikipedia.org/wiki/Baidu Public Pledge of Self-Regulation and Professional Ethics for China Internet Industry. (n.d.). Retrieved November 9, 2015. From http://www.isc.org.cn/english/Specails/Self-regulation/listinfo-15321.html World Development Indicators| World DataBank. (2015). Retrieved November 9, 2015, from http://databank.worldbank.org/data/reports.aspx?source=2&country=CHN&series=&period= We Understand China's Internet Industry. (n.d.). Retrieved November 9, 2015, from http://www.iresearchchina.com/