This proposal outlines plans to partner with an organization to open Chinawhite branded nightclubs internationally. Chinawhite London is a successful nightclub known for its exclusive atmosphere and celebrity clientele. The proposal details Chinawhite's history and brand elements that would be replicated at new locations, including capacity, operating hours, drinks/food offerings, music style, and door policies. Requirements for a new location and estimated costs are provided, as well as the licensing agreement terms and responsibilities of the licensee partner.
Adhoc PR is a small, personal PR agency that has been operating since 1996. They specialize in social media marketing, PR, content creation, and strategic communications for brands in the retail, food, and hospitality industries. Their services include media relations, copywriting, social media management, marketing strategies, product launches, and crisis communications. They have experience working with a variety of foodservice, venue, hotel, and restaurant brands.
The document provides details on an upcoming event called the "Asia Orient Express" taking place on November 16, 2016 at the Hotel Gloria in Maputo, Mozambique. It will be an upscale, themed party combining different elements of Asian cultures. The target market is expatriates and wealthy Mozambicans aged 22-50. The event will have Asian decor, music, entertainment, food and drink. It will also feature sponsor promotions, prizes, and photo opportunities. A VIP lounge is planned to provide an exclusive experience for premium guests. Extensive social media, radio and street campaigns will promote the event. The document outlines sponsorship packages available to brands to get involved through branding and activations.
This campaign plan aims to increase attendance at the Festival of Arts and sell top-tier seating at the Pageant of the Masters, which are annual art events held in Laguna Beach, California. The Festival of Arts features artwork from local artists while the Pageant of the Masters puts on a unique live performance that recreates classical artworks using actors, lighting, and sets. However, the two events are promoted together which can overshadow the Festival. Additionally, there are competing art festivals held at the same time. The campaign goals will be achieved through new ticket packages, media strategies, and events targeted at key audiences like OC moms, student artists, and local businesses to promote the value of engaging creatively with the arts festivals
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
The document provides an overview of Tiffany & Co.'s plans to enter the Portugal market. It discusses Tiffany's company profile, the Portugal jewelry market landscape, a SWOT analysis, PR objectives to position Tiffany as a luxury brand and increase awareness of its affordable options. Tactical programs are outlined to target consumers, media, and the jewelry industry, including events, sponsorships, and trade show participation. A budget and measurement metrics are also proposed.
Luxy is a luxury hotel brand from Miami looking to expand to Paris. The document outlines their STP marketing strategy. Their target market is wealthy leisure and business travelers aged 30-65. Luxy Paris will open in 2017 with 70 rooms positioned as a luxury Miami experience in the heart of Paris. Their communication plan focuses on exclusive launch events, monthly parties at the hotel bar partnering with luxury brands like Chanel, and sponsoring high-end fashion and film festivals to raise the hotel's profile among international elites.
Scandalous provides a full marketing package for nightclubs, including playing a mix of popular music genres, online and street promotions, and a public relations team. Their goal is to create a sexy, fun atmosphere and bring promotional gifts to patrons to enhance the branding of client venues. They aim to customize their music selection and promotion strategies for each location.
This document provides an overview of Four Seasons Sotheby's International Realty, a luxury real estate company operating in Vermont and New Hampshire. It summarizes the company's founding through a merger in 2015 between three firms to create the premier luxury real estate firm in the region. It highlights the company's affiliation with Sotheby's International Realty global brand, which provides access to an international network and marketing platform. It also notes some of the company's sales achievements and market leadership in recent years in Vermont and New Hampshire.
Adhoc PR is a small, personal PR agency that has been operating since 1996. They specialize in social media marketing, PR, content creation, and strategic communications for brands in the retail, food, and hospitality industries. Their services include media relations, copywriting, social media management, marketing strategies, product launches, and crisis communications. They have experience working with a variety of foodservice, venue, hotel, and restaurant brands.
The document provides details on an upcoming event called the "Asia Orient Express" taking place on November 16, 2016 at the Hotel Gloria in Maputo, Mozambique. It will be an upscale, themed party combining different elements of Asian cultures. The target market is expatriates and wealthy Mozambicans aged 22-50. The event will have Asian decor, music, entertainment, food and drink. It will also feature sponsor promotions, prizes, and photo opportunities. A VIP lounge is planned to provide an exclusive experience for premium guests. Extensive social media, radio and street campaigns will promote the event. The document outlines sponsorship packages available to brands to get involved through branding and activations.
This campaign plan aims to increase attendance at the Festival of Arts and sell top-tier seating at the Pageant of the Masters, which are annual art events held in Laguna Beach, California. The Festival of Arts features artwork from local artists while the Pageant of the Masters puts on a unique live performance that recreates classical artworks using actors, lighting, and sets. However, the two events are promoted together which can overshadow the Festival. Additionally, there are competing art festivals held at the same time. The campaign goals will be achieved through new ticket packages, media strategies, and events targeted at key audiences like OC moms, student artists, and local businesses to promote the value of engaging creatively with the arts festivals
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
The document provides an overview of Tiffany & Co.'s plans to enter the Portugal market. It discusses Tiffany's company profile, the Portugal jewelry market landscape, a SWOT analysis, PR objectives to position Tiffany as a luxury brand and increase awareness of its affordable options. Tactical programs are outlined to target consumers, media, and the jewelry industry, including events, sponsorships, and trade show participation. A budget and measurement metrics are also proposed.
Luxy is a luxury hotel brand from Miami looking to expand to Paris. The document outlines their STP marketing strategy. Their target market is wealthy leisure and business travelers aged 30-65. Luxy Paris will open in 2017 with 70 rooms positioned as a luxury Miami experience in the heart of Paris. Their communication plan focuses on exclusive launch events, monthly parties at the hotel bar partnering with luxury brands like Chanel, and sponsoring high-end fashion and film festivals to raise the hotel's profile among international elites.
Scandalous provides a full marketing package for nightclubs, including playing a mix of popular music genres, online and street promotions, and a public relations team. Their goal is to create a sexy, fun atmosphere and bring promotional gifts to patrons to enhance the branding of client venues. They aim to customize their music selection and promotion strategies for each location.
This document provides an overview of Four Seasons Sotheby's International Realty, a luxury real estate company operating in Vermont and New Hampshire. It summarizes the company's founding through a merger in 2015 between three firms to create the premier luxury real estate firm in the region. It highlights the company's affiliation with Sotheby's International Realty global brand, which provides access to an international network and marketing platform. It also notes some of the company's sales achievements and market leadership in recent years in Vermont and New Hampshire.
Harrogate is seeing a growth in independent bars that offer a more relaxed atmosphere for locals and visitors. Hoxton North and Major Tom's Social are two new bars that have opened in the last 18 months, focusing on specialty coffee, wine, beer and events. The Pit is another recent opening that sources locally and provides ping pong, appealing to a wide range of customers. These bars are helping to build a stronger nightlife community in the area.
This document is a media plan for a bilingual Chinese-English magazine called "Enjoy Shanghai Weekly" that covers the best of Shanghai. The magazine provides up-to-date information on restaurants, community events, and classified ads in both English and Chinese to attract both expat and local readers. It is distributed weekly at 500 locations across Shanghai, with a circulation of 22,000 copies per week. The document promotes the magazine as the only bilingual weekly publication in Shanghai that can continuously provide readers with necessary information through editorial content as well as effectively promote events, new businesses, and classified listings.
The document describes the Liverpool Loves festival which takes place annually in August. It showcases the best of Liverpool's business, culture, food and wellbeing. In 2015, over 27,000 people attended across 3 days of events. Sponsorship opportunities are available including title sponsorship, program area sponsorships, and various activation packages. Statistics from 2015 show the festival had economic and social benefits for the Liverpool region.
Sam Coffey has over 20 years of experience working in event coordination and promotions. He has held roles managing venues, coordinating private events, and representing brands. Testimonials praise his professionalism, creativity, attention to detail, and ability to plan and execute high-profile events. References describe him as talented, dedicated, and able to consistently deliver successful outcomes.
This document provides information about corporate sponsorship opportunities with StyleshopUSA, an event production company. StyleshopUSA produces international celebrity style lounges and private events where fashion brands can showcase their products. Sponsorship packages provide extensive marketing benefits, including product placement on celebrities at red carpet events seen by millions. Packages are customized to each brand and aim to increase awareness through a platform valued at over $1.5 million.
Idea Generation - Brands and Partnership Creds - 2011Hector Proud
Idea Generation provides concise summaries of 3 sentences or less:
Idea Generation is a consultancy that specializes in cultural campaigns and partnerships for brands. They have a network of contacts across various cultural sectors and have delivered over 1,500 campaigns. Their services include idea generation, digital and social strategy, cultural events, and connecting brands to their cultural network through experiential campaigns.
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
This document outlines plans for opening events at multiple Planet Bar de Luxe locations over the summer season. It identifies attracting new and loyal customers, presenting the clubs as the hottest spots, and gaining media coverage as objectives. Threats include competing clubs hosting prominent artists on the same day and a low budget. The proposed solution is to offer innovative, unprecedented entertainment through singers, dancers, DJs and decorations to make customers feel privileged. One event featured international MMA fighters, entertainment and became a reported sporting event. Another successful event sold 2000 tickets and fully booked an MMA fight on a yacht that gained significant media coverage.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Tom Wright is the founder and director of The Promoter Network Ltd, which has built the largest privately owned promoter, clubnight, agency, and clubland industry databases in the UK. The Promoter Network Ltd provides industry databases and resources including over 150,000 mailing lists focused on live and dance music, contact information for over 10,000 promoters and clubnights nationwide, and 654 booking agency contacts. Wright has over 10 years of experience in venue programming, promotions, and booking for various London venues of different capacities. He has consistently worked with top promoters, DJs, bands, and clubnight brands to build a strong network of promoter and industry contacts.
Tiffany & Co. is looking to expand into Portugal by participating in the Portojoia trade show in Porto, Portugal in September 2009. The objective is to establish Tiffany's as a recognized player in the Portuguese and European jewelry industry. Tiffany's will showcase their white gold and colored gemstone jewelry at the trade show and work to generate new business opportunities with local manufacturers. They will also work to receive positive media coverage positioning Tiffany's as an industry leader to help "localize" their store offerings in Portugal. Tiffany's has allocated a $20,000 budget for the trade show booth and materials, media training, and courting local and foreign journalists to attend.
This document provides a summary of Courtney Morgan's qualifications and experience in fashion. It includes summaries of projects in areas like creative presentation, marketing communications, and fashion buying and development. Some of the projects summarized are creating a global fashion publication on trends, producing a fashion show proposal, and developing a creative business plan for a boutique. The document demonstrates Courtney's wide range of skills across the fashion industry.
This PR campaign outlines Tiffany & Co.'s objectives and strategies for the Belarussian market. The key objectives are to position Tiffany as a must-have luxury jewelry brand compared to local options, convince consumers that authentic Tiffany jewelry is affordable and desirable, and establish Tiffany as a recognized player in the Belarusian jewelry industry. Tactics include partnering with women's magazines and TV shows, hosting industry events, and distributing press releases and newsletters about new collections. The overall strategy is to promote Tiffany as a modern global brand offering timeless, high-quality jewelry and exceptional customer service.
Mingle started in 2016 in Kuala Lumpur by two founders passionate about local heritage and community. They identified a gap in the co-living market for a higher quality experience. Mingle has since expanded to multiple locations offering boutique rooms, cafes, bars focusing on local culture and connecting travelers. Their vision is to become the leading Malaysian hospitality brand with locations across the country by 2022 and regionally by 2025.
This document provides an overview of Edition by TLC, a luxury retail service that transforms resort boutiques. The summary includes:
- Edition by TLC offers end-to-end services including merchandise sourcing, store design, branding, staff training, and exclusive brand collaborations to enhance the guest experience.
- Founder Preston Schroeder has 20 years experience in fashion and previously directed retail for One&Only resorts, placing them on the fashion map with stores stocking 100 brands.
- Services include sourcing local and regional products, co-branded product development, collaborations between designers and local artisans, and store design/renovation with staff training. Brand collaborations have included M
Tiffany & Co is a luxury jewelry company founded in 1837 that sells engagement rings, jewelry, and silver items. It has over 200 stores worldwide and is committed to environmental sustainability. Strengths include its rich history and brand recognition. Opportunities exist in expanding its global reach and online sales. Overall, Tiffany & Co demonstrates strong financial performance and brand loyalty, positioning it well for continued growth.
This document is a resume for Max Dickson Muir, a British national with 12 years of overseas experience returning to the UK. It summarizes his work history including owning his own retail business in the US from 2014-2016, various sales and promotional roles in the US and Latin America from 2008-2013, and experience in radio hosting and management in the Dominican Republic from 2004-2007. It also lists his education and qualifications, interests in music, and offers references upon request.
The document advertises luxury fashion preview events called Style Lounges hosted by StyleshopUSA around major award shows and film festivals. It provides information about presenting emerging luxury brands to celebrity stylists and hosting pop-up boutiques where celebrities can view and borrow gowns, accessories, and receive beauty treatments. It details the marketing benefits for brands, including press exposure, potential celebrity endorsements, and opportunities to place products with influential celebrities. Prices and deadlines are listed for upcoming Style Lounges around the Emmy Awards, Golden Globes, and Oscars ceremonies.
As an advanced marketing student, we spent 3 months (September-November 2016) working with the marketing team the Palmer House Hilton Chicago to figure out ways to solve the challenges they were facing. My team focused on ways to ensure Palmer House Hilton's relevancy in the accommodation market and competing with newer, more contemporary hotels.
MAD Museum of Art & Design is Singapore's first fully integrated museum and gallery space spanning 19,000 square feet. It holds prestigious art exhibitions and events, and also operates a fine dining bistro and retail space. The Museum aims to make art accessible to the public and promote appreciation for art. It offers flexible event rental spaces and catering services to host various private and corporate events.
This document provides information about starting an online publishing business. It discusses the author's intentions in starting different news sites focused on politics, food, and creative communities. The author explains their background as a journalist and provides statistics on traffic to their existing sites. Tools that are useful for online publishing are outlined, including WordPress, Open Office, GIMP, Google Reader, and others. Social media strategies and hardware needs are also reviewed. The total estimated start-up costs are around $570. The document concludes by asking if anyone is ready to provide the first competition to a long-standing local newspaper.
Rahul Kumar
+91 7773087771 / rahul.kumar@pratibhasyntex.com
22
PRATIBHA : Social Media
Social media is an important part of PRATIBHA's digital presence. Here are some guidelines for representing PRATIBHA on social platforms:
- Use the PRATIBHA logo as your profile picture on all accounts.
- Include a link to the PRATIBHA website in your bio.
- Posts should focus on PRATIBHA's products, services, culture and values. Share news, events, thought leadership.
- Use hashtags like #PRATIBHA to join relevant conversations
Harrogate is seeing a growth in independent bars that offer a more relaxed atmosphere for locals and visitors. Hoxton North and Major Tom's Social are two new bars that have opened in the last 18 months, focusing on specialty coffee, wine, beer and events. The Pit is another recent opening that sources locally and provides ping pong, appealing to a wide range of customers. These bars are helping to build a stronger nightlife community in the area.
This document is a media plan for a bilingual Chinese-English magazine called "Enjoy Shanghai Weekly" that covers the best of Shanghai. The magazine provides up-to-date information on restaurants, community events, and classified ads in both English and Chinese to attract both expat and local readers. It is distributed weekly at 500 locations across Shanghai, with a circulation of 22,000 copies per week. The document promotes the magazine as the only bilingual weekly publication in Shanghai that can continuously provide readers with necessary information through editorial content as well as effectively promote events, new businesses, and classified listings.
The document describes the Liverpool Loves festival which takes place annually in August. It showcases the best of Liverpool's business, culture, food and wellbeing. In 2015, over 27,000 people attended across 3 days of events. Sponsorship opportunities are available including title sponsorship, program area sponsorships, and various activation packages. Statistics from 2015 show the festival had economic and social benefits for the Liverpool region.
Sam Coffey has over 20 years of experience working in event coordination and promotions. He has held roles managing venues, coordinating private events, and representing brands. Testimonials praise his professionalism, creativity, attention to detail, and ability to plan and execute high-profile events. References describe him as talented, dedicated, and able to consistently deliver successful outcomes.
This document provides information about corporate sponsorship opportunities with StyleshopUSA, an event production company. StyleshopUSA produces international celebrity style lounges and private events where fashion brands can showcase their products. Sponsorship packages provide extensive marketing benefits, including product placement on celebrities at red carpet events seen by millions. Packages are customized to each brand and aim to increase awareness through a platform valued at over $1.5 million.
Idea Generation - Brands and Partnership Creds - 2011Hector Proud
Idea Generation provides concise summaries of 3 sentences or less:
Idea Generation is a consultancy that specializes in cultural campaigns and partnerships for brands. They have a network of contacts across various cultural sectors and have delivered over 1,500 campaigns. Their services include idea generation, digital and social strategy, cultural events, and connecting brands to their cultural network through experiential campaigns.
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
This document outlines plans for opening events at multiple Planet Bar de Luxe locations over the summer season. It identifies attracting new and loyal customers, presenting the clubs as the hottest spots, and gaining media coverage as objectives. Threats include competing clubs hosting prominent artists on the same day and a low budget. The proposed solution is to offer innovative, unprecedented entertainment through singers, dancers, DJs and decorations to make customers feel privileged. One event featured international MMA fighters, entertainment and became a reported sporting event. Another successful event sold 2000 tickets and fully booked an MMA fight on a yacht that gained significant media coverage.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Tom Wright is the founder and director of The Promoter Network Ltd, which has built the largest privately owned promoter, clubnight, agency, and clubland industry databases in the UK. The Promoter Network Ltd provides industry databases and resources including over 150,000 mailing lists focused on live and dance music, contact information for over 10,000 promoters and clubnights nationwide, and 654 booking agency contacts. Wright has over 10 years of experience in venue programming, promotions, and booking for various London venues of different capacities. He has consistently worked with top promoters, DJs, bands, and clubnight brands to build a strong network of promoter and industry contacts.
Tiffany & Co. is looking to expand into Portugal by participating in the Portojoia trade show in Porto, Portugal in September 2009. The objective is to establish Tiffany's as a recognized player in the Portuguese and European jewelry industry. Tiffany's will showcase their white gold and colored gemstone jewelry at the trade show and work to generate new business opportunities with local manufacturers. They will also work to receive positive media coverage positioning Tiffany's as an industry leader to help "localize" their store offerings in Portugal. Tiffany's has allocated a $20,000 budget for the trade show booth and materials, media training, and courting local and foreign journalists to attend.
This document provides a summary of Courtney Morgan's qualifications and experience in fashion. It includes summaries of projects in areas like creative presentation, marketing communications, and fashion buying and development. Some of the projects summarized are creating a global fashion publication on trends, producing a fashion show proposal, and developing a creative business plan for a boutique. The document demonstrates Courtney's wide range of skills across the fashion industry.
This PR campaign outlines Tiffany & Co.'s objectives and strategies for the Belarussian market. The key objectives are to position Tiffany as a must-have luxury jewelry brand compared to local options, convince consumers that authentic Tiffany jewelry is affordable and desirable, and establish Tiffany as a recognized player in the Belarusian jewelry industry. Tactics include partnering with women's magazines and TV shows, hosting industry events, and distributing press releases and newsletters about new collections. The overall strategy is to promote Tiffany as a modern global brand offering timeless, high-quality jewelry and exceptional customer service.
Mingle started in 2016 in Kuala Lumpur by two founders passionate about local heritage and community. They identified a gap in the co-living market for a higher quality experience. Mingle has since expanded to multiple locations offering boutique rooms, cafes, bars focusing on local culture and connecting travelers. Their vision is to become the leading Malaysian hospitality brand with locations across the country by 2022 and regionally by 2025.
This document provides an overview of Edition by TLC, a luxury retail service that transforms resort boutiques. The summary includes:
- Edition by TLC offers end-to-end services including merchandise sourcing, store design, branding, staff training, and exclusive brand collaborations to enhance the guest experience.
- Founder Preston Schroeder has 20 years experience in fashion and previously directed retail for One&Only resorts, placing them on the fashion map with stores stocking 100 brands.
- Services include sourcing local and regional products, co-branded product development, collaborations between designers and local artisans, and store design/renovation with staff training. Brand collaborations have included M
Tiffany & Co is a luxury jewelry company founded in 1837 that sells engagement rings, jewelry, and silver items. It has over 200 stores worldwide and is committed to environmental sustainability. Strengths include its rich history and brand recognition. Opportunities exist in expanding its global reach and online sales. Overall, Tiffany & Co demonstrates strong financial performance and brand loyalty, positioning it well for continued growth.
This document is a resume for Max Dickson Muir, a British national with 12 years of overseas experience returning to the UK. It summarizes his work history including owning his own retail business in the US from 2014-2016, various sales and promotional roles in the US and Latin America from 2008-2013, and experience in radio hosting and management in the Dominican Republic from 2004-2007. It also lists his education and qualifications, interests in music, and offers references upon request.
The document advertises luxury fashion preview events called Style Lounges hosted by StyleshopUSA around major award shows and film festivals. It provides information about presenting emerging luxury brands to celebrity stylists and hosting pop-up boutiques where celebrities can view and borrow gowns, accessories, and receive beauty treatments. It details the marketing benefits for brands, including press exposure, potential celebrity endorsements, and opportunities to place products with influential celebrities. Prices and deadlines are listed for upcoming Style Lounges around the Emmy Awards, Golden Globes, and Oscars ceremonies.
As an advanced marketing student, we spent 3 months (September-November 2016) working with the marketing team the Palmer House Hilton Chicago to figure out ways to solve the challenges they were facing. My team focused on ways to ensure Palmer House Hilton's relevancy in the accommodation market and competing with newer, more contemporary hotels.
MAD Museum of Art & Design is Singapore's first fully integrated museum and gallery space spanning 19,000 square feet. It holds prestigious art exhibitions and events, and also operates a fine dining bistro and retail space. The Museum aims to make art accessible to the public and promote appreciation for art. It offers flexible event rental spaces and catering services to host various private and corporate events.
This document provides information about starting an online publishing business. It discusses the author's intentions in starting different news sites focused on politics, food, and creative communities. The author explains their background as a journalist and provides statistics on traffic to their existing sites. Tools that are useful for online publishing are outlined, including WordPress, Open Office, GIMP, Google Reader, and others. Social media strategies and hardware needs are also reviewed. The total estimated start-up costs are around $570. The document concludes by asking if anyone is ready to provide the first competition to a long-standing local newspaper.
Rahul Kumar
+91 7773087771 / rahul.kumar@pratibhasyntex.com
22
PRATIBHA : Social Media
Social media is an important part of PRATIBHA's digital presence. Here are some guidelines for representing PRATIBHA on social platforms:
- Use the PRATIBHA logo as your profile picture on all accounts.
- Include a link to the PRATIBHA website in your bio.
- Posts should focus on PRATIBHA's products, services, culture and values. Share news, events, thought leadership.
- Use hashtags like #PRATIBHA to join relevant conversations
Creating a Data-Driven Government: Big Data With PurposeTyrone Grandison
The U.S. Department of Commerce collects, processes and disseminates data on a range of issues that impact our nation. Whether it's data on the economy, the environment, or technology, data is critical in fulfilling the Department's mission of creating the conditions for economic growth and opportunity. It is this data that provides insight, drives innovation, and transforms our lives. The U.S. Department of Commerce has become known as "America's Data Agency" due to the tens of thousands of datasets including satellite imagery, material standards and demographic surveys.
But having a host of data and ensuring that this data is open and accessible to all are two separate issues. The latter, expanding open data access, is now a key pillar of the Commerce Department's mission. It was this focus on enhancing open data that led to the creation of the Commerce Data Service (CDS).
The mission at the Commerce Data Service is to enable more people to use big data from across the department in innovative ways and across multiple fields. In this talk, I will explore how we are using big data to create a data-driven government.
This talk is a keynote given at the Texas tech University's Big Data Symposium.
This organization aims to empower youth and stomp out trends of depression, bullying, and teen suicide through various programs. They offer the We C.A.R.E. program which cultivates emotional expression, presentations and workshops at schools, annual concerts to remember lost lives, care packages for grieving families, and empowerment products. They also maintain a website with suicide prevention resources and present to parents and teachers on factors that contribute to suicide risk.
This document summarizes a review of virtual placements conducted as part of the VALS project. It provides statistics on the number of participating organizations, proposed and completed student placements, and timelines for implementing the virtual placement systems. Key lessons learned include that manual matching of students and organizations was unnecessary, end of project monitoring needs improvement, and external motivators are important for student and organization engagement.
L’utilisation du chèque en France
Rapport réalisé par Edgar, Dunn & Company (EDC) pour le Comité consultatif du secteur financier (CCSF)
Édition mars 2011
This document showcases and summarizes three free serif typefaces - Bergamo by Sean Cavanaugh, Nautik by Henning Skibbe, and Latin Modern Roman by Gust E-Foundry. Bergamo is described as a lovely and elegant typeface inspired by Bembo with artistic flourishes. Nautik is a headline family in five weights influenced by nautical vehicles. Latin Modern Roman is derived from Computer Modern fonts and adds extensive diacritical characters covering many Latin-based scripts.
This organization aims to empower youth and stomp out trends of depression, bullying, and teen suicide through various programs. They offer the We C.A.R.E. program which cultivates emotional expression, presentations and workshops at schools, annual concerts to remember lost lives, care packages for grieving families, and empowerment products. They also maintain a website with suicide prevention resources and present to parents and teachers on factors that contribute to suicide risk.
The document discusses Childress ISD's STaR Chart, which assesses the district's technology integration progress in key areas like teaching and learning from 2006 to 2020. It provides ratings and recommendations for improving teaching and learning through student and teacher roles incorporating technology. The district's teaching and learning rating improved from developing technology in 2007 to advanced technology in 2009. The conclusion states the next goal is target technology through increased collaboration.
There are no systems that are connected to the Internet that are completely safe. Cyber-attacks are the norm. Everyone with a web presence is attacked multiple times each week. To further complicate this scenario, government entities have been found to be weakening Web security protocols and compromising business systems in the interest of national security, and hyper-competitive companies have been caught engaging in cyber-espionage. Detection of these attacks in real-time is difficult due to a number of reasons. The primary ones being the dynamism and ingenuity of the attacker and the nature of contemporary real-time attack detection systems. In this talk, I will share insights on an alternative, i.e. quickly recognizing attacks in a short period of time after the incident using audit analysis.
Strategies and Tactics for Accelerating IT ModernizationTyrone Grandison
The document outlines strategies for accelerating IT modernization at the US Department of Commerce. It discusses using agile development and lean startup methods with data engineers and scientists to help bureaus rapidly create data products, education, and science. The game plan involves teaching people, demonstrating products, using open source tools, and making data openly available to empower innovation.
O documento fornece 15 dicas essenciais para o uso do LinkedIn, incluindo ter uma boa foto e capa, preencher experiências e competências, gerar conteúdo relevante, fazer conexões e buscar vagas.
1. The document outlines a literacy lesson plan taught by Maria Angala to students at Jefferson Academy in Washington DC.
2. The lesson focuses on teaching students about word structure, specifically blends and digraphs. Students practice identifying, spelling, and using these words in sentences.
3. The objectives are for students to demonstrate telling word structure by presenting words in segmented form, and pronouncing letter sounds with 80% accuracy.
Information literacy instruction session delivered to first year students. Topics covered included APA ciation, Google syntax and search strategies, library catalogue searching, and database interface features and functionality.
James Colby Maddox Business Intellignece and Computer Science Portfoliocolbydaman
This portfolio covers the business intelligence course work I have completed at Set Focus, and some of the course work I have completed at Kennesaw State University
E-learning in Spain has grown but still lags behind some EU averages. Reports from 2004-2010 analyzed e-learning practices in Spain and identified advantages like flexibility but also challenges like lack of computer skills and high dropout rates. Tutoring is seen as key to success. While e-learning is used more in large companies and public administration, a national standard was introduced in 2008 to define and promote quality e-learning practices.
The document outlines a vocabulary lesson plan titled "Just Words" that teaches 5 words with closed syllables through tapping, reading, skywriting, spelling, and marking up the words. It includes objectives, vocabulary activities, homework assignments, and procedures for entering and exiting the classroom.
The document promotes Captive Media's digital out-of-home advertising network in London. It offers brands the opportunity to engage socializers across London during the World Cup through interactive video games and video ads playing 40 times per hour, reaching half a million impressions per month for under £20,000. The network spans over 100 screens in 30 of London's premier venues, capturing an annual footfall of over 5 million young professionals.
This document outlines a business plan for a "pick and mix" bar in Coventry, UK. The bar will allow customers to select individual drink samples on a loyalty card to try a variety of alcoholic and non-alcoholic beverages. Drink selections will be limited to 10 units per visit. The startup costs are estimated at £96,500 and the plan projects breaking even within 3 months by selling 38,600 drink units. The target market is students and young professionals in Coventry given the large student population and growing city. The plan seeks £200,000 in investment for 20% equity in the business.
This document presents a business plan for a "pick and mix" bar in Coventry, UK. The bar will allow customers to select individual drink samples on a loyalty card to try a variety of alcoholic and non-alcoholic beverages. Drink selections will be limited to 10 units per visit. An initial investment of £200,000 is sought for 20% equity in the business. The plan estimates startup costs of £96,500, and projects breaking even within 3 months by selling 38,600 drink units to 9,650 customers over an 84 day period.
The document proposes a partnership between BLO/OUT Blow Dry Bar and Kimpton Hotels to establish "Mini" BLO/OUT salons within Kimpton properties. This would provide blowout services to hotel guests and local community members starting at $35 for 30-45 minutes with no appointment needed. A trial location would be established in Philadelphia to test the concept. The proposal details space, staffing, management, and service requirements, with an invitation to discuss partnership details further.
La Cantina will be a premier nightclub in Medford, OR providing Mexican and other popular music genres to attract people aged 18 and over. It will be located in a renovated warehouse and employ various staff. The nightclub industry is fragmented with around 45,000 establishments and $20 billion in revenue growing slowly. Consumer spending and preferences for premium drinks and cocktails will influence bars' success in the coming years. La Cantina aims to capitalize on the area's entertainment needs through quality food, drinks and atmosphere.
B2F is a proposed nightclub and restaurant in downtown Austin that aims to provide live music and quality food. It will differentiate itself by offering both a nightclub and restaurant space. The location on Lavaca St. is in a high-traffic area near many offices. B2F's vision is to become the top nightclub in Austin known for its atmosphere, service, and music. It will utilize a loyalty program and focus on customer acquisition. Key partnerships will include a mentor, popular food trucks, talent agencies, and alcohol distributors. Renovations and an initial investment of $3 million are needed before opening. Revenue is projected from ticket and alcohol sales to pay costs and investments over three years.
Philippines, Hongkong, Shanghai, SIngapore
Contact: miriam@asiabankersclub.com
About Us- www.asiabankersclub.com - Asia Bankers Club is a premium club for banking executives and their guests in the Asia Pacific region. To date we have in excess of 16,000 members and we specialize in organizing investment and lifestyle events. Asia Bankers Club is also a platform offering alternative investment opportunities in physical assets such as real estate, fine wines, art, timepieces, diamonds and antique cars.
The document discusses developments in the UK leisure market, including shopping centres enhancing their food, drink and leisure offerings to increase footfall and spending. It provides examples of intu Chapelfield shopping centre in Norwich working with Colliers International to attract new casual dining concepts. Existing shopping centres are looking to remodel their food courts and add amenities like boutique cinemas. The ability of these amenities to boost consumer spending is driving revolution in UK shopping centres.
Community in Partnership Knowle West (CIP) manages the Filwood Community Centre in Bristol, England. CIP aims to empower the local community and bring people together. It hosts various community events and activities at the centre. CIP also rents rooms and space at the centre to local groups and businesses. Due to funding cuts from Bristol City Council, CIP aims to increase revenue from room rentals and strengthen partnerships with local organizations. A SWOT analysis identifies maintaining an engaged board and expanding programming as strengths, while needing to address vacant space and lack of professional development as weaknesses.
Southbourne Brewing Limited is seeking investors through a crowdfunding campaign to expand its brewery and taproom in Bournemouth and grow its brand Tingay's into a nationally distributed bottled ale. Founded in 2014 by brewer Jennifer Tingay, Southbourne Ales has won awards for its beers and acquired a brewery property. Financial projections estimate the company will break even within a year and become profitable, with the goal of selling the Tingay's brand within 3-5 years to generate funds for investors. The investment opportunity provides various shareholder benefits and an exit strategy focused on either brand sale or company buyback for investors.
** The Hong Kong Polo Club Membership is open
** Membership will be closed when we have 550 Members
** To apply for membership contact:- dave.savage@hkpoloclub.com
Be part of the Legacy...
The Hong Kong Polo Club
The document discusses plans to enhance the food, drink, and leisure offerings at the intu Chapelfield shopping centre in Norwich, UK. Colliers International has been appointed as the sole agent to market an improved casual dining experience. Preliminary discussions have begun with several established and innovative food and beverage operators. The goal is to deliver a unique dining experience that will excite customers and increase dwell times and spending at the centre and its retailers. The food court may also be remodeled to include new restaurants and a boutique cinema to attract more evening visitors.
Levy Restaurants UK provides catering services to museums, visitor attractions, and sporting venues across the UK. They aim to create unique food and drink experiences for visitors through strong partnerships with their clients. Some of their portfolio includes Edinburgh Zoo, various science museums, and sporting venues like Wimbledon. They also provide services beyond catering such as event planning, marketing support, and facilities management.
1. India has experienced significant economic growth and rising incomes over the past decade. This has fueled demand for luxury goods and experiences among the wealthy.
2. Luxury trends that have grown in India include high-end spirits and wines available at restaurants, clubs featuring exclusive brands, and brand launch events that are invitation-only. Luxury cigars, craft beers, luxury apparel brands in malls also cater to wealthy consumers.
3. International luxury brands have entered the Indian market through partnerships with local producers and retailers, events featuring world-renowned consultants, and dedicated luxury shopping areas. This establishes India as a growing market for global luxury goods.
This document provides a marketing plan for a proposed speakeasy-themed bar called "Behind Closed Doors" located in Pullman, Washington. The plan outlines market research showing demand for such a concept, competitors in the area, and strategies for pricing, promotion, and developing the bar's theme and atmosphere to recreate the experience of illegal bars during the 1920s Prohibition era. The team partnered with an existing bar, Rico's, who will provide the venue space and alcohol while the team focuses on the speakeasy theme and experience through decor, entertainment, and cocktails.
The document is an agenda and guide for The London Exchange 2014 conference hosted by RBC Global Asset Management from September 2-5 at The Connaught Hotel in London. The agenda outlines meetings and presentations from RBC GAM portfolio managers at BlueBay Asset Management and RBC GAM-UK offices, as well as social events including dinners at Morton's Club and Hakkasan restaurant. The guide provides logistical details for attendees including transportation, weather, currency conversion, costs and recommended attire.
The document provides a business plan for a new bar called "Á Go Go" to be opened in Dublin, Ireland by four owners. It outlines the goals of attracting customers aged 18-40 with good music and entertainment. The 3-floor bar will have a 1960s retro style and offer pizza, with various event nights planned for the upper floors. Financial projections estimate annual sales of nearly €925,000 and an operating profit of around €98,000. Startup costs of €110,000 will be financed through owner investment and a bank loan.
This document provides an overview of an event agency and the types of projects they work on, including celebrations, openings/launches, hospitality, activations, meetings/conferences. It then highlights some specific client projects in more detail, including a Mercedes-Benz launch event with glamping, a Lancome anniversary dinner, a Champagne Taittinger launch, and work with Unilever, Nespresso, and Stockland on various meetings and conferences. The agency aims to bring brand stories to life through tailored events and experiences.
This document provides a summary of a partner update meeting held by the NewcastleGateshead Initiative. It introduces new leadership including Paul Callaghan as the new chair. It outlines the agenda which includes updates on inward investment, the Rugby World Cup 2015, research and intelligence, and networking. Specific areas of focus are noted including growing tourism, developing the city brand, and upcoming festivals and events in the region. Performance metrics on tourism in 2013 are also reviewed showing growth in visits, expenditure, and overnight stays.
Similar to Chinawhite Franchise Proposal Ac Version (20)
2. Overview
This proposal is designed to provide an overview and details pertaining
to the Chinawhite brand and nightclub, with a view to partnering with an
appropriate organisation to create a Chinawhite branded nightclub in one
or more properties. This proposal refers specifically to the opportunity
of creating Chinawhite in one country but also considers the roll out of
the concept to any other suitable locations outside of Europe.
3.
4. Chinawhite: A Brief History
Chinawhite London is located beneath The Café Royal in Piccadilly,
central London. The location has long been a centre of entertainment
for London and the Café Royal in particular has had an interesting
history, having served as a favourite backdrop for many famous people
and events over the past 130 years.
Chinawhite launched in November 1998 after a ten-week fit out.
The entire interior of the club, including floors and walls, was sourced
or created and then imported from Bali and Java. The look of the club
was in complete contrast to existing venues in London and the underlying
ethos of service and added value, unique. For the first time in a long
time a nightclub presented a completely different and exotic
environment - a theatrical backdrop for its clients that was designed to
incorporate an emotional journey through the various spaces it offered.
Chinawhite was very confident of its position within the London
market, deliberately targeting various social groups and individuals
for inclusion or exclusion. The overriding mantra was of privacy for
those included, and a policy of discouraging the paparazzi or press was
rigorously enforced. As a result the club built a very strong celebrity
reputation and presence and very positive word of mouth within their
circles. The mix of people encouraged to join was deliberately wider
than was traditional in West End nightclubs and as a result the club
became, and continues to be, a subject of great interest to the public
and press in the uk and indeed around the world.
Chinawhite has a policy of associating itself with other upmarket or
exciting brands. For example, its involvement with Cartier at the annual
Cartier International Polo has become an iconic day in the English social
calendar, where Royalty meet celebrities and the party set publicly.
These types of activities have helped to maintain the club’s profile
with clients, public and press.
5.
6. Requirements and Location
In order to reproduce the elements of the London club elsewhere,
including private rooms, VIP areas and a restaurant, approximately
7,500 sq ft / 750 sq metres is required. This is subject to various
factors including the provision of a kitchen and adequate storage
space. Traditionally nightclubs in the UK occupy basement space and
have to provide a substantial food element. We are not limited by these
requirements in rolling out the nightclub. Nevertheless the provision
of light food would be extremely beneficial to the operation.
Typically, we favour locations in the heart of an entertainment area,
where high footfall late night operations are already in existence and
operating well. Locations within (city) hotels should be able to provide
a separate entrance from the street. Exceptions to this would include
landmark sites and beachside operations where the concept could
be expanded and enhanced to include daytime operations, which will
significantly increase revenue potential.
We will consider any location that we feel would seriously enhance
the clients’ experience by adding drama to the mix - particularly beach
front locations and beach bars.
7.
8. Capacities
Due to the exclusivity of the Chinawhite brand, the optimum capacity
for the club is 400 – 500.
Operating days and hours
Chinawhite London operates six nights a week. It is only limited to
a six-night operation due to the building’s licence stipulations. It is
anticipated that a seven-night-a-week operation is absolutely achievable,
given sufficient market and dependent upon the chosen location.
Chinawhite London’s operating hours are 20.00 hours to 03.30
hours and optimum trading hours are midnight to 02.00 hours.
Drinks
Chinawhite is predominantly a vodka and champagne club, with
50% - 60% of sales generated through bottle rather than single sales.
It is one of the highest end bottle sales clubs, though this will be
dependent upon the clientele profile in other locations. Chinawhite
also serves a wide range of cocktails, including a unique Chinawhite
cocktail, the ingredients of which are a closely guarded secret. Any new
Chinawhite establishment will include the unique signature cocktail,
prepared only by the head barman.
9.
10. Food
The addition of a restaurant facility within the nightclub is beneficial
in terms of the revenue potential of the club. Whilst the food revenues
themselves will not necessarily significantly increase profitability, the
inclusion of food will extend the revenue generating hours of the club
and is extremely important for one off events.
Clientele
Chinawhite London’s social mix is key to the success of the club.
Predominantly, the club is frequented by women in their twenties
and men in their thirties to fifties. We try to retain a 60 / 40 ratio
mix in favour of women.
The guest profile is a fine balance of ‘the beautiful’ and ‘the cool’
and those who want to mix with them and pay for the party. The secret
to creating the best balance is by building a ‘hip’ clientele on a
regular basis that their followers just cannot ignore.
Chinawhite has a long history of attracting celebrities because of
its discreet environment where they feel safe and able to enjoy
themselves without the intrusions of the press or inappropriate guests.
Style
The fitout of the club is Balinese in style and all fixtures and
fittings are personally and individually selected by the licensor.
The provision of differently paced areas and atmospheres is fundamental
to the experience of Chinawhite, with discreet VIP rooms and separate
sound systems playing contrasting styles of music essential.
11.
12. Music
Chinawhite is not about big named DJs. A successful nightclub is not
about music or musical trends. It is essential to retain smart DJs playing
music around six months behind the leading edge who understand how to
create the right atmosphere and react to the rhythm of the night. Only
by sensitivity to a crowd’s mood can a nightclub maintain longevity. Any
new licensee will receive advice and training of DJs and will have the
option of using existing Chinawhite London DJs on a regular basis.
In summary, the secret of success is to create an exclusive and
comfortable location, build a ‘hip family’ who believe it’s the centre of
the world, and be very careful who else is let in. When that is achieved
then stars like Prince and Status Quo will play a set for fun, Madonna
will hold her birthday party there and the Hollywood in-crowd will be
constantly on the phone trying to get tables.
Membership
Chinawhite London has a membership of under 4,500. This is by design
and the membership list has been ‘closed’ since the day we launched
it. This approach has maintained the exclusivity of the club with every
member feeling they were slipped in because of their connections. The
membership list could have reached unmanageable proportions, but has
been held back ever since opening to try and ensure longevity.
13.
14. Guest List and Door Policy
The Chinawhite guest list is carefully managed personally by the
founders and this has been instrumental in the club’s success, again
ensuring exclusivity and providing a level of assurance that means
that celebrities and regulars keep returning. Guests can be added to
the list based on personal request and recommendation, but only men
accompanied by women are allowed, thus ensuring the ‘stag’ type
groups are omitted.
The Chinawhite guest list is separated into thee sections:
members and their guests, table reservations and non-members.
At any venue, the establishment of a very clear door policy is
essential to maintain the popularity and therefore profitability
of the nightclub. Whilst it is often tempting to open the club to
a wider clientele to increase short-term revenue, it has been proven
time and again that this leads to the very speedy degeneration of
the profile of the club, leading to medium-term damage to profitability
and ultimately an early death for the concept.
15.
16. Estimated Costs
Chinawhite London cost approximately £500,000 to fit out in 1998.
Any other location’s fit out costs will be dependent on a number of
factors, including:
- existing/proposed facility and extent of planning already
undertaken at time of licence agreement
- content and layout of the proposed facility
- labour costs in the region (this is a major element of the
fitout costs – up to 60%)
- Size of the facility
By taking a licence for Chinawhite at an early stage of the
venue planning process, significant costs can be minimised by our
consulting and providing guidance on infrastructure planning
and specification, venue space modelling and planning and ongoing
basic fitout planning. For example, the planning of effective air
conditioning in a new venue will be significantly less expensive
than modifying or adding facilities.
17.
18. Licence Inclusions
In signature of a licence for the nightclub, the Chinawhite team
will provide the following:
- Venue planning input and consultancy on an ongoing basis
- Assistance with the creation of concept drawings and GA’s
- Health and Safety planning
- Ongoing Creative Direction
- Equipment specification – from bar accoutrements to PA system, EPOS
systems and kitchen requirements, in conjunction with local suppliers if
and where required
- Internal fitout planning and physical procurement
- Risk Assessment input
- Overseeing of local staff recruitment
- Staff training – from management, office staff, door and security
personnel to bar and restaurant staff on an ongoing basis
- Establishment of written membership, guest list and door policies
- Advice on mechanics of managing the club membership
- Food menu planning input
- Drinks menu design and planning, including specific drinks brand stocks
- Design of operations documentation
- Managing the appointment of contracted DJs
- Planning and contracting of guest DJs on an occasional basis
- Input into guest profile in specific location
- Significant input in to the club’s opening event, including
celebrity invitations
- Input into drinks promotions policy
- Pricing policy recommendations
- Ongoing quality control
19.
20. Licence Costs
The costs to a partner for each licence comprise the following:
- Licence fee
- An agreed percentage of annual gross revenues, net of all
taxes for the duration of the licence
This is for a ten year licence. Should a five year licence be
preferred, the initial fee will be slightly higher and repayable
again on re-signature.
The licensor will retain an ongoing input throughout the period
of the licence, taking an active interest to ensure the operation
is a success and retaining the Chinawhite values.
Revenues
Chinawhite London’s revenues are approximately £7million a year,
which is seen as an achievable revenue level in other chosen
locations. However, with the addition of a dedicated food offering,
the highest grossing operational period can be extended and it is
anticipated that a correctly operated beach club / nightclub operation
in the right location could increase revenues by more than 50% by
extending trading hours.
-
21.
22. Assumptions
The following elements are assumed as being the responsibility
of the licensee:
- Venue licence
- All venue costs, including fit out costs
- Adherence to agreed membership and door/guest list policies
- All staffing costs
- All taxes (local and otherwise)
- All operating costs
- Guest DJ appointments