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China Opportunity with 
UnionPay Online Payment
Chinese payment card brand, similar to Visa and MasterCard, used by all Chinese consumers. 
4.2 billion 
What is UnionPay? 
UnionPay cards issued 2002 - 2013 
By the end of 2013, UnionPay overtakes Visa to 
become the world's most used debit card
UnionPay world footprint
• UPOP is UnionPay’s global payment program for E-Commerce transactions. It enables UnionPay cards to 
be accepted over the Internet with real time transaction authorization. 
Core product of 
Payment 
Service 
Improves 
cardholders 
security and 
Powerful tool 
for online 
acquiring 
market 
service 
UnionPay Online Payment - UPOP 
►Merchants in 5 continents and 190 countries and regions 
►Support over 90 transaction currencies and 15 settlement 
currencies 
►Improved risk control and dispute handling 
►Haigou.com a bridge between merchants and cardholders
UPOP – Express Payment mode 
1. Cardholder chooses product on a merchant website; 
2. The merchant initiates a request message to the acquirer system; 
3. The acquirer transfers the transaction to UPOP; 
4. UPOP transfers the transaction to UnionPay core processing system; 
5. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 
6. The issuer authorizes transaction and the response message goes back to the merchant website over the same route. 
* For ExpressPay, acquirers can integrate to UPOP system via Internet or integrate to UP Core Processing 
System via a leased line. 
3 UPOP 
UnionPay core processing 
system 
5 
Acquirers 
Merchants 
Cardholder 
2 
Issuers 
4 
1 
*
UPOP – Secure Payment mode (Server Hosted) 
3 UPOP 
UnionPay core 
processing system 
6 
Acquirer 
Merchant 
Cardholder 
2 
Issuer 
5 
4 
1 
1. Cardholder chooses product on a merchant website; 
2. The merchant initiates a request message to the acquirer system; 
3. The acquirer transfers the transaction to UPOP; 
4. Cardholder checks individual's identity on UPOP; 
5. UPOP transfers the transaction to UnionPay core processing system; 
6. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 
7. The issuer authorizes transaction and the response message goes back to the merchant website over the same route.
UPOP – Secure Payment mode (Merchant/Acquirer Hosted) 
4 UPOP平台 
UnionPay core 
processing system 
6 
Acquirer 
Merchant 
Cardholder 
3 
Issuer 
5 
2 
1 
1. Cardholder chooses product on a merchant website; 
2. Cardholder triggers a UPOP page to checks individual's identity for the first time; 
3. The merchant initiates a request message to the acquirer system; 
4. The acquirer transfers the transaction to UPOP; 
5. UPOP transfers the transaction to UnionPay core processing system; 
6. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 
7. The issuer authorizes transaction and the response message goes back to the merchant website over the same 
route.
Who provide UPOP in Australia at this stage?
Sample merchants with UPOP in Australia
Haigou.unionpay.com 
Marketing platform for oversees acquirers and merchants 
– Product exposure 
– UnionPay merchants’ link, product search 
– Special recommendations 
– Country pavilion, special shopping season 
– Translation 
– Chinese translation for English 
– Quality guarantee 
– cooperate with insurance company to support global joint guarantee and 
extended warranty 
– International Shipping 
– Service for merchants who do not direct ship 
– Discounts and rebates 
– Discount information and offers 
– Help center 
– Overseas online shopping tutorial and experience sharing
Summary 
• UnionPay card is used by 1.3 billion Chinese, as well as 30 million non-Chinese 
• There are more than 20 million individual UnionPay cardholders looking for cross 
boarder online shopping 
• Talk to local acquirer to enable your UPOP capacity 
• Signage! Signage! Signage! 
• Join Haigou for the UnionPay global marketing campaign
Thank You 
QUESTIONS?

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China opportunity with UnionPay

  • 1. China Opportunity with UnionPay Online Payment
  • 2. Chinese payment card brand, similar to Visa and MasterCard, used by all Chinese consumers. 4.2 billion What is UnionPay? UnionPay cards issued 2002 - 2013 By the end of 2013, UnionPay overtakes Visa to become the world's most used debit card
  • 4. • UPOP is UnionPay’s global payment program for E-Commerce transactions. It enables UnionPay cards to be accepted over the Internet with real time transaction authorization. Core product of Payment Service Improves cardholders security and Powerful tool for online acquiring market service UnionPay Online Payment - UPOP ►Merchants in 5 continents and 190 countries and regions ►Support over 90 transaction currencies and 15 settlement currencies ►Improved risk control and dispute handling ►Haigou.com a bridge between merchants and cardholders
  • 5. UPOP – Express Payment mode 1. Cardholder chooses product on a merchant website; 2. The merchant initiates a request message to the acquirer system; 3. The acquirer transfers the transaction to UPOP; 4. UPOP transfers the transaction to UnionPay core processing system; 5. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 6. The issuer authorizes transaction and the response message goes back to the merchant website over the same route. * For ExpressPay, acquirers can integrate to UPOP system via Internet or integrate to UP Core Processing System via a leased line. 3 UPOP UnionPay core processing system 5 Acquirers Merchants Cardholder 2 Issuers 4 1 *
  • 6. UPOP – Secure Payment mode (Server Hosted) 3 UPOP UnionPay core processing system 6 Acquirer Merchant Cardholder 2 Issuer 5 4 1 1. Cardholder chooses product on a merchant website; 2. The merchant initiates a request message to the acquirer system; 3. The acquirer transfers the transaction to UPOP; 4. Cardholder checks individual's identity on UPOP; 5. UPOP transfers the transaction to UnionPay core processing system; 6. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 7. The issuer authorizes transaction and the response message goes back to the merchant website over the same route.
  • 7. UPOP – Secure Payment mode (Merchant/Acquirer Hosted) 4 UPOP平台 UnionPay core processing system 6 Acquirer Merchant Cardholder 3 Issuer 5 2 1 1. Cardholder chooses product on a merchant website; 2. Cardholder triggers a UPOP page to checks individual's identity for the first time; 3. The merchant initiates a request message to the acquirer system; 4. The acquirer transfers the transaction to UPOP; 5. UPOP transfers the transaction to UnionPay core processing system; 6. UnionPay core processing system converts FX rate and transfers the transaction to the issuer; 7. The issuer authorizes transaction and the response message goes back to the merchant website over the same route.
  • 8. Who provide UPOP in Australia at this stage?
  • 9. Sample merchants with UPOP in Australia
  • 10. Haigou.unionpay.com Marketing platform for oversees acquirers and merchants – Product exposure – UnionPay merchants’ link, product search – Special recommendations – Country pavilion, special shopping season – Translation – Chinese translation for English – Quality guarantee – cooperate with insurance company to support global joint guarantee and extended warranty – International Shipping – Service for merchants who do not direct ship – Discounts and rebates – Discount information and offers – Help center – Overseas online shopping tutorial and experience sharing
  • 11. Summary • UnionPay card is used by 1.3 billion Chinese, as well as 30 million non-Chinese • There are more than 20 million individual UnionPay cardholders looking for cross boarder online shopping • Talk to local acquirer to enable your UPOP capacity • Signage! Signage! Signage! • Join Haigou for the UnionPay global marketing campaign

Editor's Notes

  1. 2470亿中647亿为B2C交易。