Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Australia China BusinessWeek 2015 General Event Review

560 views

Published on

The auspicious Eighth Year of the Australia-China BusinessWeek (ACBW) marks the first year the premium Sino-Australian business event has been presented in every eastern Australian capital city. This landmark year also brought the cream of Australian industry to the China International Fair for Investment and Trade (CIFIT) to hold the Australian Pavilion, which became the undisputed Fair favourite. ACBW 2015 reached drew 5000 delegates to hear directly from over 100 academics and industry experts, and
network directly with the strongest contingent of proactive organisations in the Australia China space.

  • Be the first to comment

  • Be the first to like this

Australia China BusinessWeek 2015 General Event Review

  1. 1. AUSTRALIA-CHINA BUSINESSWEEK 2015 EVENT REVIEW AUSTRALIA CHINA MELBOURNE | HOBART | ADELAIDE | SYDNEY | BRISBANE XIAMEN - CHINA INTERNATIONAL FAIR FOR INVESTMENT AND TRADE
  2. 2. Page 2 www.ABF.Events info@ABF.Events +61 3 8689 9899 EVENT OVERVIEW The auspicious Eighth Year of the Australia-China BusinessWeek (ACBW) marks the first year the premium Sino-Australian business event has been presented in every eastern Australian capital city. This landmark year also brought the cream of Australian industry to the China International Fair for Investment and Trade (CIFIT) to hold the Australian Pavilion, which became the undisputed Fair favourite. ACBW 2015 reached drew 5000 delegates to hear directly from over 100 academics and industry experts, and network directly with the strongest contingent of proactive organisations in the Australia China space. Reflecting the importance of the Chinese relationship, the ACBW events in Melbourne, Adelaide and Hobart invited the Premiers the Hon. Daniel Andrews, The Hon. Jay Weatherill and The Hon. Will Hodgman respectively to present a KeynoteAddress. In his second ACBW appearance, the Prime Minister the Hon. Malcolm Turnbull, commanded the attention of assembled delegates at the flagship Australia-China BusinessWeek 2015 Sydney event. Chinese delegates attended dedicated Mandarin forums inviting Huang Rengang, Minister Counsellor for Economic and Commercial Affairs of the Embassy of China and Song Yumin, Consul-General of the PRC in Melbourne. Such support from Chinese institutions is direct evidence of the mutual recognition of the vitality of the Sino-Australian relationship. Speakers ranged across key Chinese and Australian industries. The diversity of economic interactions between our two countries was on display with Ahmed Fahour, CEO of Australia Post | StarTrack, Mark Green, Partner and Global Markets Leader of law firm Minter Ellison. Other speakers include experts from AusTrade, Luisa Rust and Michelle Wade to bring delegates the latest on bilateral trade relations, and returning experts Benjamin Sun, from digital marketing agency, Think China and David Thomas, ACBW Forum Chair, to ensure delegates receive the most comprehensive Australia- China BusinessWeek possible. MELBOURNE HOBART ADELAIDE SYDNEY CHINA BRISBANE 24-25 March Park Hyatt Hotel 27 March Wrest Point Hotel 10 July Adelaide Convention Center 5-6 August InterContinental Hotel 7-11 September China International Fair for Investment & Trade 8 October Hilton Hotel KEYNOTE SPEAKER: The Hon. Daniel Andrews MP KEYNOTE SPEAKER: The Hon. Jeremy Rockliff MP KEYNOTE SPEAKER: The Hon. Jay Weatherill MP KEYNOTE SPEAKER: The Hon. Malcolm Turnbull MP KEYNOTE SPEAKER: Mr. Shaohe Chen KEYNOTE SPEAKER: The Hon. Stirling Hinchliffe MP
  3. 3. Page 3 www.ABF.Events info@ABF.Events +61 3 8689 9899 SPONSORS & PARTNERS PRINCIPAL SPONSORS SUPPORTER EVENT PARTNER MEDIA PARTNER ASIA BRIEFING ORIENTAL C M Y CM MY CY CMY K OBQ LOGO.pdf 1 2/11/2010 12:50:46 PM
  4. 4. Page 4 www.ABF.Events info@ABF.Events +61 3 8689 9899 ACBW 2015 SPEAKERS The Hon. Malcolm Turnbull MP Prime Minister of Australia Keynote Address at ACBW 2015 Sydney Never before has it been so easy for Australian businesses of all sizes, across just about every industry, to reach new and expanding markets in China. The ChAFTA lays a historic foundation for the next phase of Australia’s economic relationship with China. Most significantly, the unprecedented market access China has offered to Australia under ChAFTA puts our firms at a significant competitive advantage.” “ The Hon. Daniel Andrews MP Song Yumin Dr. Luca de Leonardis David Dukes Mark Wizel Ahmed Fahour Mark Green David Thomas James Yang Premier of Victoria Consul-General of the PRC in Victoria Head - AU & NZ, Invest HK Austrade Trade Commissioner, Australian Embassy, Counsellor (Commercial) Victoria Director CBRE CEO, Australia Post | StarTrack Partner Global Markets Leader, Minter Ellison ACBW 2015 Forum Chair Chief Representative, UnionPay International The Hon. Jay Weatherill MP The Hon. Will Hodgman MP Sean KeenihanSteven Foo Premier of South Australia Premier of Tasmania President, South Australia Branch, ACBC Head of Asia Business Development, Australia Post Dr. Yongchen Zhao Rengang Huang Stacey Martin The Hon. Stirling Hinchliffe MP Shaohe Chen Luisa Rust Michelle Wade Consul-General of the PRC in Brisbane Minister Counsellor for Economic and Commercial Affairs, Embassy of China Specialist Wealth Advisor, NAB Assistant Minister of State, Leader of the House Deputy Director General, Department of Commerce of Fujian Province State Director Queensland, Austrade General Manager, Trade and Investment Queensland
  5. 5. Page 5 www.ABF.Events info@ABF.Events +61 3 8689 9899 ACBW2015 FUNCTIONS Australia-China BusinessWeek 2015 saw the return of forum favourites and the introduction of new offerings for delegates to better connect with target markets and experts. As the staple of the ACBW, all events featured the ACBW English Forum, ACBW Mandarin Forum and exclusive Mix at Six networking function. The new events on the ACBW lineup included dedicated forums on advancements in the China Australia business space including the ACBW Agribusiness Forum, a targeted in-depth analysis of changes to the Agribusiness landscape with the advent of the China Australia Free Trade Agreement. The ACBW Investment & Migration Forum at ACBW 2015 Sydney was presented to a full house and walked delegates through the advances in the Significant Investor and Premium Investor Visa programs. For the first time, ACBW 2015 presented the ACBW 2015 Trade Show at ACBW 2015 Sydney. This boutique trade show ran simultaneously to the two-day Sydney event and was a unique platform for exhibitors to interact and showcase to forum delegates and trade show attendees. The high-profile Keynote Luncheon and Keynote Breakfast draw the greatest interest from the Chinese and Australian business communities with significant media interest and coverage. The Honourable Malcolm Turnbull, Prime Minister delivered the Keynote Address to delegates at the ACBW 2015 Sydney Luncheon and was the most highly lauded speech of Australia-China BusinessWeek 2015. 中 文 Showcase 投 资 ACBW2015 ENGLISH FORUM ACBW2015 INVESTMENT FORUM (MANDARIN) ACBW2015 CHINESE FORUM (MANDARIN) ACBW2015 BREAKFAST ACBW2015 PATHWAYS TO CHINA FORUM ACBW2015 KEYNOTE LUNCHEON ACBW2015 AGRIBUSINESS FORUM ACBW2015 TRADE SHOW ACBW2015 INVESTMENT & MIGRATION FORUM ACBW2015 MIX AT SIX NETWORKING FUNCTION
  6. 6. Page 6 www.ABF.Events info@ABF.Events +61 3 8689 9899 SENIOR MANAGEMENT CORPORATE GOVERNMENT SME INDUSTRY COMPANY SIZE MANAGEMENT LEVELATTENDANCE MIDDLE MANAGEMENT 38% 21% 44% ASSOCIATE LEVEL 18.27% 16.35% 17.31% 10.58% 7.69% FINANCIAL SERVICES PROFESSIONAL SERVICES FOOD/AGRIBUSINESS PROPERTY LEGAL INDUSTRIES 5800+ TOTAL ATTENDEES 20.51% 21.79% 39.74% 15.38% ATTENDEES PROFILE
  7. 7. Page 7 www.ABF.Events info@ABF.Events +61 3 8689 9899 SAMPLE DELEGATE CORPORATE TABLES SAMPLE DELEGATE SAMPLE Company Position Industry University of Melbourne Professor Education Vistra Hong Kong Managing Director Financial Services AusVeg National Manager-Export Development Food/Agri Vikpak Sales Manager Food/Agri Camperdown Dairy CEO Food/Agri Yonghui Superstores National Merchandise Buying Manager Retail EFIC State Director for SME - VIC & TAS Government Department of Health & Human Services Director Government Burnet Institute Head, China Program Health Fuzhou Zhucheng Investment Partner Property GHD Pty Ltd General Manager - China Resources Sovereign Hill Director of Marketing Tourism Fujian Ningshun Shipping Director Logistics
  8. 8. Page 8 www.ABF.Events info@ABF.Events +61 3 8689 9899 MELBOURNE Hon. Daniel Andrews MP Premier of Victoria From Left to Right 1 1 3 3 2 2 4 4 Ahmed Fahour Ahmed Fahour CEO, Australia Post | StarTrack Song Yumin Consul General, Consulate- General of PRC in Melbourne John Rashleigh Chairman, ABF Hon. Daniel Andrews Premier of Victoria Hon. Adem Somyurek Minister for Small Business, Innovation and Trade Hon. Liliana D’Ambrosio Minister for Industry Song Yumin CEO, Australia Post | StarTrack Consul General Consulate-General of PRC in Melbourne 5 5 Hon. Jaala Pulford MP Minister for Agriculture, Minister for Regional Development 24-25 March 2015 | Park Hyatt Hotel The largest Australia-China business event in Victoria, Australia China BusinessWeek 2015 Melbourne was held on the 24-25th of March at the Park Hyatt, with over 1100 delegates from Australia and China, in attendance. Over 60 High-Profile Speakers from Government and Business entertained delegates over the two days, addressing the latest insights and opportunities for SMEs in the Australia-China business sector. Forum Sessions presented in Mandarin and English, Business Matching Sessions, Corporate Hospitality and Networking Functions packed the schedule from the 24-25th of March, with delegates receiving an excellent opportunity to engage with like minded businesses and individuals.
  9. 9. Page 9 www.ABF.Events info@ABF.Events +61 3 8689 9899 HOBART 1 2 3 4 5 6 4 2 3 1 The Hon. Jeremy Rockliff MP Madam Liu Yu David Dukes The Hon. Matthew Groom MP Peter Cai Clark Gu Acting Premier of Tasmania, Minister for Education and Training, Primary Industries and Water Consul (Commercial Counselor), Consulate-General of PRC in Melbourne Trade Commissioner, Austrade | Counsellor (Commercial), Australia Embassy in China, Minister for State Growth Editor, China Spectator Head of Business Development, UnionPay International South Pacific 56 27 March 2015 | Wrest Point Hotel Following the historical and successful visit by President Xi in November and the focus on Tasmania, the inaugural Australia-China BusinessWeek 2015-Hobart (ACBW) is ideally positioned to showcase the many business & investment opportunities that will be a focus of this major Sino-Tasmania Forum. Australian Business Forum is proud to present the Inaugural Australia China BusinessWeek in Hobart. A key hub of Chinese investment in Australia, Tasmania represents an excellent opportunity for the development of Australia-China business relations, and is leading the way in Agribusiness and many other key industries. ACBW 2015-Hobart includes four high profile events including ACBW Luncheon, ACBW Forum, ACBW Showcase & ACBW Mix at Six Networking Function.
  10. 10. Page 10 www.ABF.Events info@ABF.Events +61 3 8689 9899 ADELAIDE 10 July 2015 | Adelaide Convention Centre The Hon. Jay Weatherill MP James Yang Premier of South Australia Chief Representative, UnionPay International South Pacific 2 3 4 4 5 From Left to Right James Yang Chief Representative, UnionPay International South Pacific Sean Keenihan President, ACBC SA Ray Evans CEO, Australian Business Forum The Hon. Jay Weatherill MP Premier of South Australia David Thomas CEO, Think Global 1 1 32 Sean Keenihan ACBW 2015 Adelaide Mix at Six Networking Function support by Immigration Department South Australia Government inviting over 50 new Chinese immigrants to networking with ACBW delegates. President, ACBC South Australia Branch 5 The highlight of Australia China BusinessWeek 2015 Adelaide was the ACBW Keynote Luncheon, which launched the NAB-ACBC 2014 Australia China Trade Report in South Australia. South Australian Premier, The Hon. Jay Weatherill MP presented the Keynote Address at this luncheon, with Chief Representative of Union Pay South Pacific, James Yang, presenting the Australia-China Toast. Following this, a panel of industry leaders discussed the NAB-ACBC 2014 Australia China Trade Report , which was chaired by ACBC-South Australia President, Sean Keenihan.
  11. 11. Page 11 www.ABF.Events info@ABF.Events +61 3 8689 9899 SYDNEY 5-6 August 2015 | InterContinental Hotel This is the 5th year that Australia China BusinessWeek 2015 (ACBW) has been presented in Sydney. Held at the InterContinental Hotel, ACBW saw the return of program regulars such as Pathways to China moderated by James O’Loughlin from AustCham Shanghai, ACBW English Forum moderated by David Thomas of Think Global Consulting, and the Chinese Forum co-organized by the Australia China Entrepreneurs Club (ACEC). Additionally, ACBW presented inaugural events including the ACBW Migration and Investment Forum, moderated by Stacey Martin from NAB and the ACBW 2015 Showcase, which hosted 14 exhibitors displaying services required when engaging in the Australia China business sector, over the two-day event. 1 1 The Hon. Malcolm Turnbull MP Prime Minister of Australia 2 3 4 5 6 4 5 6 32 The Hon. Stuart Ayres MP (right) VIP table at ACBW2015 Sydney Keynote Luncheon with Hon. Malcolm Turnbull MP Prime Minister of Australia Rengang Huang Minister Counsellor, Embassy of P.R.China Minister for Trade, Tourism and Major Events, New South Wales Government David Thomas (left) Chair, ACBW 2015 Forum Richard Yuan Founder and CEO , ABC World Pty Ltd Rengang Huang Minister Counsellor for Economic and Commercial Affairs, Embassy of People’s Republic of China Charles Thompson General Manager International, Australia Post and StarTrack
  12. 12. Page 12 www.ABF.Events info@ABF.Events +61 3 8689 9899 CHINA 7-11 September 2015 | China International Fair for Investment & Trade This year the ACBW 2015 China Mission was hosted in Xiamen, Fujian Province, and participated in the 19th China International Fair for Investment and Trade (CIFIT) that saw the largestAustralian delegation ever to attend CIFIT. Throughout this 5 day mission, 70 exhibitors and delegates attended a variety of functions including the CIFIT welcome event, ACBW 2015 Banquet Dinner, business matching symposiums with the Fujian Government and CIFIT, and the official ACBW 2015 China Forum presented in both English and Mandarin. The Australian Pavilion was a highlight of the International Business Zone, and received a constant high traffic flow of the 100,000 CIFIT attendees. 1 2 3 4 2 3 4 1 ACBW 2015 China Delegates Attend CIFIT Welcome Drinks Right to Left John Perry Director General of State Growth, Tasmanian Government Vivian Zhao Senior BDM, Tasmania, Austrade Qin Hang Manager of China Operation ABF Ray Evans CEO, ABF John Perry Director General of State Growth, Tasmanian Government Shaohe Chen Deputy Director General of Department of Commerce of Fujian Province
  13. 13. Page 13 www.ABF.Events info@ABF.Events +61 3 8689 9899 BRISBANE 8 October 2015 | Hilton Hotel This is the 9th year of Australia China BusinessWeek 2015 (ACBW). As the final ACBW event of 2015, the inaugural ACBW 2015 Brisbane, 8th of October at the Hilton Hotel, presented a high-profile and engaging full day program. The ACBW 2015 Brisbane Breakfast welcomed addresses from The Hon. Stirling Hinchliffe MP, Assistant Minister of the State and Leader of the House, and Dr. Zhao Yongchen, Consul-General of the PRC in Queensland, who cemented the role of Queensland in the Australia-China relationship. The ACBW 2015 Brisbane Forum was chaired by David Thomas. With a program of individual presentations, panel discussions and case studies, covering topics from China digital marketing schemes, the role of the Queensland government, and the SIV and PIV regulations. From Left to Right 1 1 2 3 4 5 David Thomas Chair of ACBW Forum Dr. Zhao Yongchen Consul-General for PRC in Queensland Hon. Stirling Hinchliffe MP Assistant Minister of the State and Leader of the House Ray Evans CEO Australian Business Forum Chair ACBW Committee Cr Luke Smith Councillor Logan City Council Jiqing Jiang Stacey Martin The Hon. Stirling Hinchliffe MP Benjamin Sun Commercial Consul, Consulate General of PRC in Brisbane Specialist Wealth Advisor, NAB Assistant Minister of the State and Leader of the House Director, Think China 2 3 4 5
  14. 14. Page 14 www.ABF.Events info@ABF.Events +61 3 8689 9899 MEDIA COVERAGE - PRE-EVENT Advertised on Australia Financial Review, Sydney Morning Herald, Brisbane Courier Mail and other major local news paper Poster ad at City of Melbourne Event information listed on major event website and government website Social Media Campaign in both Chinese and English with ABF official account and event media partner’s outlet In the lead up to Australia China BusinessWeek 2015 events, ABF employed a number of media and marketing channels to engage SME sector and C-level delegates. ABF launched a marketing campaign through national and local state media gateways such as FairFax Media print including The Financial Review, and local media streams such as The Mercury and Sydney Morning Herald. This was in conjunction to ABFs extensive social media platform, utilizing LinkedIn, Twitter and WeChat to connect to new subscribers and returning delegates.
  15. 15. Page 15 www.ABF.Events info@ABF.Events +61 3 8689 9899 MEDIA COVERAGE - DURING EVENT ACBW maintains this coverage during the course of the event, with an engaged “hashtag” for each event, the Twitter feed remains lively and updated. Additionally, there is always a media presence throughout the event, journalists from a variety of media platforms across Australia and China conduct interviews with VIP speakers and participate in Seminars and Forums. Xiamen TV introducing Australian Pavilion at prime time news Social media buzz during eventTasmanian WingNews at ACBW2015 Hobart
  16. 16. Page 16 www.ABF.Events info@ABF.Events +61 3 8689 9899 MEDIA COVERAGE - POST EVENT To conclude the journey, post-event coverage includes articles in both Australia and China media networks, including Smart Company, Herald Sun, People’s Daily, 163 News, Courier Mail, Mirror News, First Media, and etc. Also ABF collecting photos and video footage of the event to publish across our social and business media platform.
  17. 17. PARTNER WITH ABF Sponsorship of ABF event platform is an excellent opportunity for your organisation to get one step ahead of the competition and enhance brand awareness and exposure. Hosted by Australian Business Forum, this Conference series provides the perfect opportunity to reinforce brand awareness, reach prospective clients. Sponsor & Partner Opportunities • Naming Sponsor • Principal Sponsor • Conference Sponsor • Display Package • Event Media Package • Networking Function Sponsor • Speaker Package Contact US Sponsorship Opportunities T: 03 8689 9899 E: info@abf.events Media T: 03 8689 9895 E: Qin.Hang@abf.events Australian Business Forum (ABF) is an independent non-political organisation that facilitates Australian businesses looking to engage with China. ABF does this through identifying and understanding knowledge gaps and facilitating dialogue, business and partnerships. Our initiatives focus primarily on the Small and Medium enterprise sector and their issues and connection with the Chinese business community. This connection is facilitated via our network of partners across business, government, industry, academia and the wider Australian and Chinese community. ABF has developed a high profile business platform including a range of SME Mid Market-focused events which are supported by ABF media and corporate services. ABF’s mission is to bring together the best and brightest minds to provide input and advice. These include Australian and international leaders, dynamic C-level executives from a range of the top-1000 companies, federal and state ministers, leading international academics, senior government officials, economists and other community leaders. ABF has established a high profile business platform connecting business between Australia-China/ Asia. ABOUT AUSTRALIAN BUSINESS FORUM

×