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Sinorbis-Unlock your opportunities in China

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Reaching Millions of Inbound Chinese Tourists Online

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Sinorbis-Unlock your opportunities in China

  1. 1. REACHING MILLIONS OF INBOUND CHINESE TOURISTS ONLINE 02/06/2016 Unlock your opportunities in China
  2. 2. 2 WHO ARE THEY?
  3. 3. 3 They are young & have money to spend Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015
  4. 4. 4 They are parents Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015
  5. 5. 5 They are independent Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015
  6. 6. 6 WHAT ARE THEY DOING?
  7. 7. 7 Changing tastes Source: Global Independent Traveler Report, Mafengwo, 2015
  8. 8. 8 A love for shopping… Source: International Visitor Survey, December quarter 2015, by tra.gov.au; Global Independent Traveler Report, Mafengwo, 2015
  9. 9. 9 …and sharing their experiences. Source: Global Independent Traveler Report, Mafengwo, 2015
  10. 10. 10 A specific time window for travel
  11. 11. 11 HOW TO REACH THEM?
  12. 12. 12 What influences their decision- making process? Source: Online Travel Bookers, Ctrip, 2015
  13. 13. 13 Having a Chinese optimised website
  14. 14. 14 Offer “Chinese friendly” Products & services
  15. 15. 15 Leverage Chinese marketing channels
  16. 16. 16 Chinese travel websites
  17. 17. 17 Thank you
  18. 18. 18 Our latest free whitepaper is now available! http://www.sinorbis.com/dragon

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