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Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
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Karyn Kent, Chief Executive of Study Adelaide, introduces the city's approach to strengthening its claim as Australia's Learning City. Covering its international student ambassador program and detailing the comprehensive media push on Australian and Chinese social media, Study Adelaide puts forwards a case study of an effective program to engage international students and improve a city's profile.
Originally presented at Australia-China BusinessWeek 2015 Adelaide