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代购 Daigou is not a dirty word
China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney
ChAFTA
Collecting Free Trade Agreements
Australia has a multilateral FTA with New Zealand and
ASEAN countries. Bilateral F...
Australia’s Tea Change
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
Shifting demographics with ...
Understanding Australia’s Chinese Community
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Old school...
$OCIAL
CURRENCY
代购 Daigou
Buyers Agents make up 91% of the
855,000+ Australian products and
services listed on TaoBao
代购
Buyers Agents in Australia
...
The dangers of daigou
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Backlash from local market Fake ...
The opportunity
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Authenticity Not being in China Unique...
Rules & Regulations
Crowded Market
Swim with the locals
OVER TO YOU
Q&A
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
代购 Daigou is not a dirty word
China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney
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Daigou is Not a Dirty Word - Bastion S&GO

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Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.

http://abf.events/
ABOUT THE PRESENTATION BELOW

Tom Parker, of Bastion S&GO, dispels some myths around Chinese 'daigou' or buying agents, and puts them into the larger context of Chinese consumer habits and expectations. In the ChaFTA era, Australian businesses must be savvy, and the 'Tea Change' is just the start.

Originally presented at the China Digital Conference 2015 Sydney.

Published in: Marketing
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Daigou is Not a Dirty Word - Bastion S&GO

  1. 1. 代购 Daigou is not a dirty word China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney
  2. 2. ChAFTA Collecting Free Trade Agreements Australia has a multilateral FTA with New Zealand and ASEAN countries. Bilateral FTAs are in force with Chile, Korea, Japan, Malaysia, New Zealand, Singapore, Thailand and the United States. Signed with CHINA and Trans Pacific Parntership Australia’s Two Way Trade with China 2013-14 % SHARE OF TOTAL TRADE 23.9% 21.8% 13.8% YEAR ON YEAR % GROWTH 5 YEAR TREND% GROWTH C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
  3. 3. Australia’s Tea Change C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5 Shifting demographics with increased Chinese and Indian migration Mapping Multicultural Melbourne
  4. 4. Understanding Australia’s Chinese Community C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5 Old school connections. Second and Third generation Power brokers The allure and power of international students - misunderstood International Students Migrant community - seeking to connect with local Australian culture Influencers Not just a single Chinese community - many different teams Diversity
  5. 5. $OCIAL CURRENCY 代购 Daigou
  6. 6. Buyers Agents make up 91% of the 855,000+ Australian products and services listed on TaoBao 代购 Buyers Agents in Australia C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5 BUYERS AGENT 澳大利亚 AUSTRALIA 4,650 Buyers Agents in Australia advertising Australian products
  7. 7. The dangers of daigou C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5 Backlash from local market Fake goods - repackaged Branding and translation issues
  8. 8. The opportunity C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5 Authenticity Not being in China Unique Value Proposition - Clean & Green - Innovation - Quality - Exclusivity
  9. 9. Rules & Regulations
  10. 10. Crowded Market
  11. 11. Swim with the locals
  12. 12. OVER TO YOU Q&A C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
  13. 13. 代购 Daigou is not a dirty word China Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney

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