Ana Roca Castro: Premier Social Media Learning from Hollywood

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Ana Roca Castro: Premier Social Media Learning from Hollywood

  1. 1. Click to add subtitle
  2. 2. Some Social Media FactsWho? Influencers, 200 M blogs,78% consumers trust peerrecommendationsWhat? A fundamental shift in theWay we communicateHow? Big ears, small mouthWhere? Community + Community http://www.youtube.com/watch?v=gQ0wFqNfu7A
  3. 3. Bad news - TimingYears taken to reach Radio TV 38 years 13 years 50 M 50 M Facebook? Users Internet 4 years iPod 50 M 3 years 50 M
  4. 4. Social Media Revolution• 100 million Facebook users in less than 9 months•2 billion iPod touch & iPhone Applications users in 7 months•80% of companies are using LinkedIn as their primarySource to find employees•YouTube is the 2nd largest search engine in the world100 million videos viewed per day•100 million Google Earth searches per month•200 million blogs – 53% updated daily
  5. 5. iPhone/iTouch
  6. 6. Good NewsTools Key When Give value Join the conversation NOW Build community
  7. 7. Educators vs. Gamers Universal Design for Learning
  8. 8. Educators •Curriculum •Experience •Creativity •Know How
  9. 9. Gamers•Technology•Creativity•Tools of AddictionChallenge – Speed - Reward
  10. 10. What’s nextCome out of the closetGet marriedGet Moving

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