1. Chettinad is a region in Tamil Nadu known for the ornate mansions of the Chettiar community who were prosperous bankers and traders. 2. The Chettiars originally settled in Kaveripoompattinam but later moved to 72 villages in Chettinad due to flooding and conflicts. 3. Chettinad houses have distinctive features like elevated plinths, thick lime plaster walls, tiled roofs, and stucco sculptures inspired by places the Chettiars traded.