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Chestnut tree hospice
This document discusses Chestnut Tree House's "Pay For A Day" fundraising campaign. The campaign asks donors to pledge to pay for the costs of caring for a child for one day. It has been very successful, raising over £750,000 in its first two years from over 120 pledges. 90% of pledges were honored. The funds provide a significant source of income for the children's hospice. The campaign involves groundwork, identifying patrons, follow up on pledges, and marketing at events. It has been innovative and repeatable. The campaign was awarded nationally in 2012 for its innovation in hospice fundraising.
Chestnut tree hospice
- 1. Pay For ADay Chestnut Tree House children’s hospice Stephanie Smith & Carolyn Robinson
- 3. Chestnut Tree House 10thAnniversary – 2013
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- 8. • FILM • Thankyou for the days…. • Made in 2012 to thank all our Pay For A Day supporters
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- 11. Groundwork • Employed amajor donor fundraiser • Prospect and donor research • Our database and looking more widely • Recording/mapping contacts and networks • Case for support – running costs • Patrons group • Schmoozes, receptions and 1-1 tours
- 12. Invite to VIPreception
- 13. Reception at thehospice
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- 16. 2012 schmooze atPorsche
- 17. Mike Holland, Patronwith Linda Perry, Director of Care
- 18. Snowman Spectacular Ball2010 Hosted this year by Paul Zenon See www.thesnowmanspectacular.org.uk for details
- 19. • FILM • MikeHolland speaks at 2010 Brighton Ball for Chestnut • 2 min excerpt from speech • From 2m30secs to 4 mins 28 secs
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- 21. Pay For ADay
- 22. Flyer - Payfor a Day Normal text to go here
- 23. Pay For ADay pack insert
- 24. Pay For ADay pack insert
- 25. Pay For ADay pack insert
- 26. Pay For ADay pack insert
- 27. Pay For ADay pack insert
- 28. Pay For ADay pack – pledge form
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- 31. Pay For ADay pack – pledge form
- 32. Pay For ADay Certificate
- 33. Mike Holland withcertificate
- 39. Certificate and Bookof Days
- 40. VIP reception forsupporters
- 41. Matt Prior withbadge
- 42. Mike Holland wearingbadge
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- 44. • FILM • 2011 Ball • Robbie ‘auctioning’ Pay For A Day • 40 seconds of film • From 1min50sec to 2min30sec
- 46. Observations • Groundwork and homework • Major donor champion or Patron • Not a quick fix • Pledges have to be chased • Donors pay for multiple days • Tax efficient • Product picked up outside major donors
- 47. Observations • Some donorswant to be anonymous (but still choose ‘their’ day) • Repeatable – hard not to do your day • Lots of engagement • Needs dedicated staff • Works well at events and also 1-1 • Extending to Pay For An Hour
- 48. Results • £750,000 in less than two years • Over 120 pledges • 90% pledges honoured • Significant source of income • Now we need to put the price of a day up!
- 49. Most innovative fundraisingcampaign – Feb 2012 Together For Short Lives
- 50. Innovation in Fundraisingaward 2012 – Help The Hospices Hugh Lowson receives national award for innovation in hospice fundraising 2012 at the recent Help The Hospices conference – for Chestnut’s Pay For A Day.
- 51. IoF Award 2012with Mike Holland
- 52. Contact • Carolyn Robinson,Major Gifts Manager 01903 871 836 Carolyn.Robinson@chestnut-tree- house.org.uk • Stephanie Smith, Director of Fundraising & Marketing, St Barnabas Hospices 01903 706 306 Stephanie.Smith@stbh.org.uk