Chef Koochooloo is a social enterprise, focused on teaching kids, math, global competency, and science through a gamified app, promoting healthy cooking. Our MVP was funded by the Chilean government and the US National Science Foundation and built in Objective-C and in Android for the native mobile applications and more recently in HAXE, a cross-platform language, used only for the web application. We have also built a CMS (Content Management System) and an API in Ruby on Rails, in a Postgresql database.

1. Cook to Learn 把科学变美味
莱拉萨布拉斯创始人: 05/09/2019
Funded and endorsed by the National Science Foundation

2. Every Parent’s Biggest Wish
每一个父母最大的愿望:
快乐、健康和聪明的孩子。
2

3. 孩子的肥胖率提高
学习成绩下降
孩子变得越来越抑郁
3
要解决的问题
Childhood obesity is at
epidemic levels
(35.1% of Children are
overweight)
Less than ⅓ of American
Children are able to pass their
math, science or social studies
tests
1 in 7 Children in the USA is
suffering from Depression or
other type of MBDD

4. 儿童肥胖与成绩差和抑郁症相关
Childhood obesity is linked to poor
grades & depression.
-
www.TIME.com
4

5. 5
To improve the health,
happiness and education
of children worldwide.
Vision
To excite kids & educators about
discovering the world through healthy,
collaborative cooking classes, enriched
with STEAM (Science, Technology,
Engineering, Arts, and Mathematics).
Mission愿景：让全世界儿童更
健康、幸福和聪明!

6. 6
健康食物

7. 全球市场机遇
$90 Billion
Spent in 2017 *
K-12 public schools in 2015-2016:
$12.8 Billion **
($263 / student)
* NCES
**MDR
0.04%
0.26%
$47 Million
3,977 schools
5 years
AIM* - Accessible Instructional Materials
7
Expected to grow to $103 Billion (by 2020)
CHEF KOOCHOOLOO
MARKET SHARE
GLOBAL
EDUCATIONAL
EXPENDITURES
US EDUCATIONAL
EXPENDITURES
Global market opportunity

8. Solution：Chef
Koochooloo
K-6 education curriculum, aligned with National
Learning Standards, teaching STEAM through
dynamic, gamified technology and healthy
culturally sensitive recipes
Recipient of SBIR Award from the National Science Foundation8
美国基础教育K-6的教育课程，它符合国家学习的标准，通过动
态、游戏化的技术和健康的，尊重不同文化的食谱教授科学、技
术、工程、艺术、数学。

9. Product Snapshot: CCSS Math & NGSS
产品示例: 加州数学教材和新一代科学标准
美国核心教育标准数学.内容.1.MD.C.4：组织，展示和
解释多达3类的数据，提出和解答关于共有多少数据，
每个类别各有多少及不同类别间数据多少的比较等问
题。
新一代科学标准（4）：使用数学和计算思路：描述，
定量测量，比较不同的对象属性和数据，使用简单的
图形显示。
CCSS.MATH.CONTENT.1.MD.C.4: Organize, represent,
and interpret data with up to three categories; ask and
answer questions about the total number of data points,
how many in each category, and how many more or less
are in one category than in another.
NGSS.SEP(4): Using Mathematics and Computational
Thinking: Describe, measure, and/or compare
quantitative attributes of different objects and display the
data using simple graphs.

10. add visual here
在烹饪洋葱时，将较大的糖分解成单
糖分子的化学反应是导致炒洋葱或焦
糖化的洋葱变褐并产生更甜的味道的
原因。
NGSS PS1.B: 化学反应：物质以特有的方式发生化学反应。在化学过程中，构成原始物质的原子的原子被重新分组
成不同的分子，这些新物质具有与反应物不同的物质

11. Primary Customer
Segments
● Elementary Schools in USA:
35.6 million students
● Home-Schooling Parents
in USA: 1.8 million students
● Elementary students around
the world: 55.5 million
Key Stakeholders
● Superintendents
● School Boards
● Teachers
● Curriculum Builders
● PTA
Influencers/
Recommenders
End Users
● Parenting Clubs
● Education Leaders
● Educational Conferences
● Newsletters
● Students
● Teachers and Parents
Business Model Customer Segmentation
11
Direct Sales of the curriculum to:
● Schools through district leaders
● Single teachers
● Learning Centers
● Home Schooling Parents
Price per student: $25
Period of: 9 months
Number of lessons: 20
商业模式

12. 价格 Pricing
$10*
$5
$13*
$25
$25 - $29
数据是一个学生一年的美元价格
*(或每一个课程)
Figures are in USD per student per year
*(per course where applicable)
12

13. 13
● Schools number: 30
● Total paid students: 605
● Inception revenue: $256K
● Gross profit margin: 58%
● Operating margin: 4%
● ARR: 15%
支付试点客户 TRACTION
Number of Schools
75
Students
90
Students
140
Students
300
Students
13

14. Results of Efficacy Studies 评估结果
新一代科学标准／核心教育标准数学
Science and Math
英语和文学
Language Arts

15. Based on a survey of
1000 participants (parents)
after 10 lessons.
为什么父母喜
欢我们？
小厨师们很开心！
15
吃蔬菜
新的食物
对数学和科学的兴趣
合作精神
和家人一起吃饭
Results of Parent Surveys:

16. Customer Testimonials 评估结果
We are proud to have incubated the Chef Koochooloo program at our school. We believe this
program provides practical experience with many essential skills such as reading, following
directions, and measuring. Getting involved in cooking has helped our students to develop fine
motor skills, eye hand coordination, and early concepts of math and science”
-Tabitha Miller
Principal, Gabriela Mistral Elementary
“I have personally tried cooking to teach math in school, and I think it is so effective, especially for
kids who struggle, it is kind of my way of scaffolding it. If you can add adaptive learning, and
present this via an app for Chromebooks, I’d like to run a pilot”.
-Alvin Marquez
Assistant Principal, Miller Middle School, San Jose, CA
“I had been interested in running a pilot in several of our schools, if you can ensure there is a
dashboard for tracking the students’ progress digitally, and I can see how the lessons meet
educational standards in a visual way that is pleasant”.
-Meghan Pierce
Director of STEM, Rocketship Public Schools

17. Customer Testimonials 评估结果
“The Chef Koochooloo program has helped transfer our classrooms into virtual laboratories for
exploring all sorts of STEAM topics, such as measurement, patterns, chemistry, properties of
matter, cause and effect, and much more. Preparing food is a daily part of life, which means that
the learning occurs in a natural, meaningful context—with delicious results”.
-Nick Prychodko
Principal DeVargas Elementary School
“I will share the idea with the Science instructional Lead I work with, I think if your product is well
put together, and has research to show the student{s progress, the our school will definitely want
to adopt it”.
-Ginger Brown
Education Administrator (instructional lead), Department of Education
“Teaching STEAM through international cooking, would be the ultimate definition of culturally
responsive teaching. I want to launch the pilot in several of our schools. How do we start?”
-Brittany Rykels
Instructional Coach, K-8, Alum Rock Elementary School District

18. Customer Testimonials 评估结果
“We tend to take our time in making changes to curriculum or adopting new technologies, we also
like to keep a balance between using technology and hands on instruction, I like how your
program would marry the two, and I would be keen on taking this to the board, on the condition
that you have a safe portable kitchen designed to support the curriculum”.
-Franke Mercer
Head of Elementary Curriculum and Education, German International Schools
“Reading, math, science, history, social studies—a Chef Koochooloo covers it all. It’s learning, but
in a way that’s very different than what kids are used to, to me this is truly the definition of
innovation in schools”
-Noa Mendelevitch
“I am struggling to fit everything in, but if doing a fun cooking activity once a month
would ensure I get in my Social Studies, Science and Math requirements in a 2 hours
lesson, you can count me in”.
-Vicki Andary
4th Grade Elementary School Teacher-Multisubject, Saratoga Unified School District
Saratoga, CA

19. Internationally recognized for our innovation
● 2015: Recipient of $30,000 Grant from Startup Chile
● 2016: Finalist for Paris & Co International Innovation Award
● 2017: Top 10 Finalist for Play and Learn Challenge at Creative
Cup (Copenhagen)
● 2017: Top 7 Tech Ed Finalists selected to present at ISTE
(World’s largest education technology conference)
● 2018: Recipient of NSF Phase I Award: $225,000
● 2018: Finalist for Tory Burch Female Entrepreneur Award
● 2018: Received $65,000 scholarship from Goldman Sachs to
participate in Babson College Accelerated MBA program
● 2019: Recommended for NSF Phase II Award: $750,,000

20. 20
Media recognitionMedia recognition

21. 市场竞争分析 Competitive Analysis
21
高科学、技术、工程、
艺术、数学的参与
低科学、技术、工程、
艺术、数学的参与
低健康烹饪支持 高健康烹饪支持

22. 优势 Competitive Edge
我们的顾问
迈克尔布伦纳博士
哈佛课程:
科学和烹饪:
从高级烹饪
到软物质科学
200,000 学生
edX
22
专利
No.9,728,098 B2
IS

23. Funding Status & Needs Terms of Investment
Seed investment Needed: $1.5
Million
Already raised:
$1 Million in Non-dilutive
funds for R&D
Still raising 500k for Sales and
Marketing
● Safe/Convertible Note
● 3 million Price Cap
(20% discount)
23

24. USA Expansion Plan
Elementary schools in
need of ELD and Social
Science & NGSS aligned
curriculum:
Incorporation in curriculum
Rapid adoption of the App
Our plan:
24
CA: 6,193 schools NY: 4,763 schools
TX: 5,584 schools MA: 1,854 schools

25. Source: https://www.blended.blog/edtech-exits-rise/
K-12 EdTech: A highly Acquisitie Market

26. 电子邮件活动
直销
数字营销 Digital Inbound
& Outbound
参加会展 Partnerships &
Conferences
思想领导
合作伙伴 Thought
leadership
市场进入战略 A Go-To-Market Strategy that Expands
26
1,800 attendees
19,000 attendees
3,000 attendees

27. Founders Advisors Crew
Layla Sabourian
CEO/ Founder
Antoine Tarwe
CTO
Delarai Tarwe
Chief Chef Officer
Dr. Michael Brenner
Prof of Science and Cooking
Dr. Kip Tellez
Dean of Education
David MacLean
Finance
JP Tugirimana
Product Developer
Sarah Davie
Head of Curriculum
Entrepreneur and marketer,
(former educator) with a
background in Go-to market
strategies for tech giants.
Now 9, Delarai is one of the
world’s youngest entrepreneurs,
and the inspiration and force
behind Chef Koochooloo
Chief Product Officer on
LinkedIn, Technologist and
economist, with experience in
design and development of
technology products
He developed the popular
Harvard class, "Science and
Cooking" to teach scientific
principles that form the
foundation of cooking.
Navid Ahamdi, Ph.D
Software Engineer, Lead
Experienced software
engineering, technical
advisor by Spoorthy.
Founder of Actimator.
Finance and Accounting
expert, driven to develop
strategies and implement
change to increase
profitability, improve
efficiencies and reduce risk
Chair in the Education
Department at UC Santa Cruz,
where he currently directs the
MA/Credential program.
Cross Border Financial
Advisor Associate at
Raymond James Ltd.
Experienced software
developer in education
industry and EdTech
specialist.
Chef Koochooloo
Tom Kalinske
Chairman at Global Education
Learning, former CEO of
LeapFrog, Knowledge
Universe, Sega, Matchbox,
and Mattel
Garand Dubois
Chief Science Officer
Head of Data Driven
Science to Solutions
Organization at IBM
The Team

28. 把每一间教室变
成烹饪和科学、
技术、工程、艺
术和数学教育的
实验室。
28
Turn Every Classroom into a Healthy Cooking & STEAM LAB!

29. 2019 2020 2021 2022 2023
Revenue $6,379,085 $13,950,289 $22,776,602 $33,800,949 $46,840,897
Number of students 250,158 524,074 826,789 1,187,262 1,590.934
Number of schools 625 1,310 2,067 2,968 3,977
Avg Price /student/year $25.00 $26.00 $27.00 $28.00 $29.00
Total user cost
(variance)
$4,341,824 $8,083,056 $11,059,693 $13,522,191 $16,826,817
Forecast
29
Forecast of Number of school growth Forecast of Revenue and Total user cost

30. 莱拉萨布拉斯
创始人/CEO
电子邮箱:
电话: 650-463-6041（美国）
谢谢!
LAYLA SABOURIAN-TARWE
Founder/CEO
E:
LAYLA@CHEFKOOCHOOLOO.Co
m
T: +1-650-463-6041