The document appears to be a series of images with text discussing various topics related to e-commerce including expectations for e-commerce, the fun of driving sales, optimizing hosting and websites, building an audience, and being resourceful. The text is presented across 10 images with captions from an account called @archetypepro.

1. T W OR P E S
HE D RS
E RP E U
NT E R NE R
A PRE NT I
SE AT ON BY
WILC LNS • 0 .72 1 • F Y T E IL , R U A
L OL I 72 .0 2 A E T VL E A , S
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2. W HAT T E
O XPECT
TE S
H ME !
E OMME C
C RE
H TNG (ORI G/AL ABL )
OS I B N V U E
& OP I Z TON
TMIA I
E A ES
NG G OME ONE D MMI
,A T
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3. E T PRE E
N RE N UR, HUH?
FE
RE PE U
R MI M C S OM
UT
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4. THE E F UN DRI S
M O E
T E F ET
H ME OR S WOOT E S
H ME
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5. ECO M M ERCE I I
S N
ONEC E A E C NT A IE
OD B S , E R LZ D
F NC I
U TONA IY E S MA NT NA E
LT , A Y I E NC .
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6. W ATCH F R T
O HESE
WOOCOMME C
RE C R6
A T6
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7. HO ST N G/O PT M I
I I ZAT O N
I
“. E A S R NNI F S I MOR F N
.B C U E U
. NG A T S E U
T A R NNI S OW.
H N U NG L ”
–A
F NKS OR E
H TR
MA A H
R T ON G DME A IT ‘
OL D LS 7 2
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8. O PT M I
I ZE IT
W3T A C C E
OT L A H P3
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9. BUI D AN AUDI N CE
L E
“H
C OOS Y RC S OME S
E OU U T R,
C OOS Y RF T R .
H E OU U U E”
– E HG I
S T OD N
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10. BE RESO URCE UL
F
“ OMI S
C NG OON” WPF C B
A E OOKA P
P
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11. T NK Y !
HA OU
T IT R
W T E
@A C E Y E R
R H TPPO
E AI
M L
WIL R H T P P O.OM
L @A C E Y E R C
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0 10