The document discusses the transformation of business models due to social and mobile technologies, highlighting five key forces influencing this change. It emphasizes the importance of developing a three-layered digital agenda, consisting of a source layer for data, a production layer for interaction design, and a consumption layer for consumer engagement. The objective is to leverage digital advancements for competitive advantage in today's market.

1. Competing in the Social Era:
Charting Your Digital Agenda
Dileep Srinivasan
VP, Venture Leader- Cognizant Social
dileep.srinivasan@cognizant.com
@dileepsri
www.dileepsri.com

2. Social and mobile
technologies are transforming
our lives, businesses and the
world we live in

3. 5 forces transforming the
business as usual model
1. Social communities are defining and influencing
products & services
2. Social, Mobile and devices are now the main platforms
for data and information consumption
3. Consumers increasingly adopting Digital channels for
purchases, lifestyle and decision making
4. The huge growth of unstructured data and user
generated content
5. Analytics defining more narrowly target segments &
producing insights that support business

4. Today's business imperative
• Capitalize on digital
and turn its use into
Competitive Advantage

5. The strategy
Establish your 3 layered Digital Agenda

6. Layer 1 - Source Layer
Comprises of enterprise information and data
originating from internal and external
sources, as well as data assets that may be in
the form of structured or unstructured data.
Layer 1

7. Layer 2 - Production Layer
This layer uses data from the source layer to design
and build digital interactions to be consumed by the
third layer - the consumption layer
Layer 2

8. Layer 3 - Consumption Layer
Layer 3
• This layer constitutes the web, social and
mobile platforms consumers use
predominantly to consume content,
engage and interact.

9. Digital Agenda - The Framework

10. For more detailed information
download the white paper at:
http://j.mp/XGG0UT
Twitter - @dileepsri
LinkedIn - Dileep Srinivasan
Website- www.dileepsri.com