Extending Brand Experience - Customer Scenarios Promotion & Brand widget Gift Registry widget My Wishlist Widget My favorites Custom Application Widget Centrally manage and extend the brand experience to desktops, mobile devices, Internet portals, and social networks Retailer owned Scenarios Promotions & Brand Widget Affiliate Marketing widget Manage the brand experience on third-party Web sites through IBM Management Center Synchronize Web promotions on retailer Web sites with third-party Web sites Enable shoppers to subscribe to marketing and promotion content feeds Allow shoppers to share their wish list and gift registry with their friends and family on social networking sites
Marketing manager creates “Deal of the Week” widget that is posted in Madisons page in Facebook, Madisons Blog, and Madisons Reseller/Affiliate site.
Kickapps is integrated with WC. Customer would need to buy Kickapps service
Post in Retailer’s Facebook page
Retailer can copy the code and paste in their blog, and distribute to their affiliate partner. The code needs to be sent only once. Then Madisons can centrally control/update the content of the widgets via Management Center. For e.g. Madisons can update the deals/top sellers every day/week without sending any code.
KickApps for WebSphere Commerce: Extending Brand Experiences
WebSphere Commerce Extended Brand Experience
New mediums, impression formats, digital touch points, and interaction models are influencing and fragmenting the customer journey
Changing the way we market, build relationships, and deliver brand value
WebSphere Commerce 7 Extended Brand Experience <ul><li>Extend the experience beyond website by embedding widgets in 3 rd party Internet properties and by supporting feeds </li></ul>Search and Comparison Shopping Engine Optimization Affiliate Sites Aggregators /Portals Social Sites/ Communities Widgets (Internet, Desktop, Mobile) Viral Marketing Brand 2 Brand 3 Brand 1 Brand 4
<ul><li>My Wish List widget/My favorites widget : Enables shoppers to share their favorite products or recommended products on social networking sites or personal sites such as blogs </li></ul><ul><li>Gift Registry widget : Enables shoppers to post their gift registries on their favorite social networking sites </li></ul><ul><li>Promotion & Brand widget/feed : Enables shoppers to get branded retailer messages, Show the hottest deal (Deal of the day), etc via widget or feed </li></ul>Remote Widgets: Shopper-driven Scenarios
<ul><li>Promotions & Brand Widget: Connect WebSphere Commerce eSpots to retailer owned social networking sites, affiliate and partner sites. </li></ul><ul><li>Centrally manage and control all remote eSpots from the Management Center, WC business user tool </li></ul><ul><li>LOB Widget Editing: KickApps for WebSphere Commerce enables marketers to quickly change widget skins, look, and feel to accommodate branding and campaign needs </li></ul>Remote Widgets: Retailer-driven Scenarios 3 rd Party Sites Direct Touch Points Commerce Management Center Remote eSpots Partners & Affiliates Content and Aggregators Social Networks KickApps Studio for WebSphere Commerce LOB Widget Manager
Remote Widgets <ul><li>Extend the brand experience and discussions to where customers and prospects are interacting across the Internet </li></ul><ul><li>Cost effectively leverage new channels to promote brand and products </li></ul><ul><li>Leverage social networks to improve consumer reach and drive traffic to the retailer's own Web site </li></ul><ul><li>Control brand experience centrally and easily </li></ul><ul><li>Help increase customer satisfaction and loyalty </li></ul>
Demo - Extend the brand experience to 3 rd party sites Madisons Retail Madisons Blog <ul><li>Deal of the week </li></ul><ul><li>Top sellers </li></ul>Affiliate Partner