WebSphere Commerce Extended Brand Experience
New mediums, impression formats, digital touch points, and interaction models are influencing and fragmenting the customer...
Changing the way we market, build relationships, and deliver brand value
WebSphere Commerce 7 Extended Brand Experience <ul><li>Extend the experience beyond website by embedding widgets in 3 rd  ...
Extend and Manage Brand Experience Personalized Widgets Smartphone Apps & Widgets Social Network widgets & apps Affiliate ...
<ul><li>My Wish List widget/My favorites widget : Enables shoppers to share their favorite products or recommended product...
<ul><li>Promotions & Brand Widget: Connect WebSphere Commerce eSpots to retailer owned social networking sites, affiliate ...
Remote Widgets <ul><li>Extend the brand experience and discussions to where customers and prospects are interacting across...
Demo - Extend the brand experience to 3 rd  party sites Madisons Retail Madisons Blog <ul><li>Deal of the week </li></ul><...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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KickApps for WebSphere Commerce: Extending Brand Experiences

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KickApps for WebSphere Commerce: Extending Brand Experiences

  1. 1. WebSphere Commerce Extended Brand Experience
  2. 2. New mediums, impression formats, digital touch points, and interaction models are influencing and fragmenting the customer journey
  3. 3. Changing the way we market, build relationships, and deliver brand value
  4. 4. WebSphere Commerce 7 Extended Brand Experience <ul><li>Extend the experience beyond website by embedding widgets in 3 rd party Internet properties and by supporting feeds </li></ul>Search and Comparison Shopping Engine Optimization Affiliate Sites Aggregators /Portals Social Sites/ Communities Widgets (Internet, Desktop, Mobile) Viral Marketing Brand 2 Brand 3 Brand 1 Brand 4
  5. 5. Extend and Manage Brand Experience Personalized Widgets Smartphone Apps & Widgets Social Network widgets & apps Affiliate Marketing Widgets Affiliate Partner 1 Extend Brand Experience Manage Brand Experience Reseller 1 Retail Partner B2B Solutions Partner
  6. 6. <ul><li>My Wish List widget/My favorites widget : Enables shoppers to share their favorite products or recommended products on social networking sites or personal sites such as blogs </li></ul><ul><li>Gift Registry widget : Enables shoppers to post their gift registries on their favorite social networking sites </li></ul><ul><li>Promotion & Brand widget/feed : Enables shoppers to get branded retailer messages, Show the hottest deal (Deal of the day), etc via widget or feed </li></ul>Remote Widgets: Shopper-driven Scenarios
  7. 7. <ul><li>Promotions & Brand Widget: Connect WebSphere Commerce eSpots to retailer owned social networking sites, affiliate and partner sites. </li></ul><ul><li>Centrally manage and control all remote eSpots from the Management Center, WC business user tool </li></ul><ul><li>LOB Widget Editing: KickApps for WebSphere Commerce enables marketers to quickly change widget skins, look, and feel to accommodate branding and campaign needs </li></ul>Remote Widgets: Retailer-driven Scenarios 3 rd Party Sites Direct Touch Points Commerce Management Center Remote eSpots Partners & Affiliates Content and Aggregators Social Networks KickApps Studio for WebSphere Commerce LOB Widget Manager
  8. 8. Remote Widgets <ul><li>Extend the brand experience and discussions to where customers and prospects are interacting across the Internet </li></ul><ul><li>Cost effectively leverage new channels to promote brand and products </li></ul><ul><li>Leverage social networks to improve consumer reach and drive traffic to the retailer's own Web site </li></ul><ul><li>Control brand experience centrally and easily </li></ul><ul><li>Help increase customer satisfaction and loyalty </li></ul>
  9. 9. Demo - Extend the brand experience to 3 rd party sites Madisons Retail Madisons Blog <ul><li>Deal of the week </li></ul><ul><li>Top sellers </li></ul>Affiliate Partner

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