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Chapter01_3e.ppt
- 1. Copyright © 2012 The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 1
Understanding
Digital Marketing
1-1 McGraw-Hill
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1-2
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Vocabulary
1-2
• Digital
• Marketing
• Advertising
• Online
• Challenges
• Opportunity
• Competition
•Tough environment
•Team orientation
•Skilled Focus
• Staff promotion
•High motivation
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1-3
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Understanding Marketing
1-3
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b
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QUESTIONS
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?
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Understanding
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e
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l
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I
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- II
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1-14
Ethical Reasoning
• What makes people change their
behaviors?
• What’s a psychological matter?
• Why do people behave differently?
• What are the worst attitudes you ever
seen or heard?
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Ethical Reasoning
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Ethical Reasoning
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k
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Ethics
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