Recommended
Recommended
More Related Content
Similar to BE,chapter 4.pptx
Similar to BE,chapter 4.pptx (20)
More from OMDINA1
More from OMDINA1 (20)
Recently uploaded
Recently uploaded (20)
BE,chapter 4.pptx
- 1. 1 Chapter 4 Corporate Social Responsibility CSR αααα½ααα»αααααΌααααααααΆ
- 3. Contents I. Review of Previous Lesson II. Lesson Objectives III. Introduction IV.New Lesson V. Summary VI.Key Terms VII.Discussion Questions VIII.Homework / Journal Writing
- 4. I. Review of Previous Lesson β’ Define the meaning of Organizational Ethics β’ Tell the key functions αααΆαααα»αααΆαααααΆ ααα β’αααΎα’αααΈααΆααααααα’ααααααΆα? β’ What is the Organizational culture? αααααα’ααααααααααααααΈααααα’ααααααΆ
- 5. II. Lesson Objectives 1. Describe and explain corporate social responsibility (CSR). 2. Distinguish between instrumental and social contract approaches to CSR. 3. Explain the business argument for βdoing well by doing good.β 4. Summarize the ο¬ve driving forces behind CSR. 5. Explain the triple bottom-line approach to corporate performance measurement. 6. Discuss the relative merits of carbon-offset credits.
- 6. II. INTRODUCTION Years ago William Jennings Bryan once described big business as βnothing but a collection of organized appetites.β Daniel Patrick Moynihan, 1986
- 7. Defining CSR βThe New Lemonade Standβ¦ Consider that age-old icon of childhood endeavors: THE LEMONADE STAND. Within a CSR context, itβs as if todayβs thirsty public wants much more than a cool, refreshing drink for a quarter. Theyβre demanding said beverage be made of juice squeezed from lemons not sprayed with insecticides toxic to the environment, prepared by persons of appropriate age in kitchen conditions which pose no hazard to those workers. It must be offered in biodegradable paper cups and sold at a price which generates a fair, livable wage to the workers β who, some might argue, are far too young to be toiling away making lemonade for profit anyway. Itβs enough to drive young entrepreneursβ¦. straight back to the sandbox.β
- 8. Defining CSR β’ Corporate Social Responsibility (CSR) -The actions of an organization that are targeted towards the achievement of a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations.
- 9. Defining CSR β’ The Instrumental Approach -The instrumental approach is as human resource decisions being based their expected contribution to the achievement of the goals of the organization, goals which are set by the 'owners' of the organization. - α α αααΈααΆααααΆ ααΆαααααααΊααα ααα αααααΆααααααα α α·αααΆααααΆαααα»αα αα’αααααΎααΆααα½αα α αααααααΉαααα»ααααα
- 10. Management Without Conscience The Social Contract Approach The theory that is believed in society in accordance with an agreement that establishes moral and political rules of behavior. ααααΉαααΆ αΈαααααααΌα αΆααααΏαα α α α»ααααααα ααααααΆααα·α α
- 11. Management by Inclusion β’ Actions of corporations impact customers, employees, suppliers, and communities β’ Some groups will be positively impacted, others will be negatively impacted
- 12. Management by Inclusion β’ Recognizing the interrelationship of these groups leads beyond the bottom line going beyond generating profit inevitably attracts a lot of attention
- 13. The Driving Forces Behind CSR 1.Transparency 2.Knowledge 3.Sustainability 4.Globalization 5.The Failure of the Public Sector ααΆααααΆαααααα ααααααΆααΆ αααα αΆ ααΆα α αααααααΉαα αα·ααααΆαααΆα αααααΆααΌαααΈαα
- 14. The Triple Bottom Line οΌFINANCIAL οΌSOCIAL οΌENVIRONMENTAL
- 15. The Triple Bottom Line Coca-Colaβs 2004 Citizenship Report: βOur Company has always endeavored to conduct business responsibly and ethically. We have long been committed to enriching the workplace, preserving and protecting the environment, and strengthening the communities where we operate. These objectives are all consistent withβ indeed essential toβour principal goal of refreshing the marketplace with high-quality beverages.β
- 16. The Ethical CSR Ethical CSR - α’ααααααΆαααααΆααΆααααα αΎαα αΆααααΆαααααααα·ααΆααααααα α α»ααααΆα αααΊαααααΊαααααα½ααα»αααααΌαα α·αααα αα α α»αααααα½αααΊα αα ααααα α ααααΆαΊα α»α ααΆαααα½ααα»αααααΌααα’ααα αΆαααααααα½αααΊα αα αααα αΊαααααΌαααα αΆ α αα·αααααααααααααΌα αα·αααααα½ααα»αααααΌααα’ααααΈαααααααααα½αααΊ α α α»ααααΆα 'ααααΈαααΏααααααΉαααααΌα' ααααααααααΆαΊαΈ ααααααααααα’ααααααααα½α ααΊα Organizations pursue a clearly defined sense of social conscience in managing their financial responsibilities to shareholders, their legal responsibilities to their local community and society as a whole, and their ethical responsibilities to βdo the right thingβ for all their stakeholders.
- 17. The CSR Bandwagon Altruistic CSR - α’ααααααΆαααα½αααα αααΈααΆααααΆ ααα α» ααααα ααααααααααααΆαα’α α½ α αα’ααΆαΎαααΆααααΆαααααΎαααΈ "α’ααΆ ααααα αα" ααααα αΊαααααΌαααα αΆ α αααα ααα α»αα α»α α¬αααα αααΈααΆαα· α¬α’ααααΆαααΆα α· ααα αΆααααααα Organizations take a philanthropic approach by underwriting specific initiatives to βgive backβ to the companyβs local community or to designated national or international programs.
- 18. The CSR Bandwagon (conβt) Strategic CSR - ααααααΆαααα α» ααααααΊααααα αα α αααα αααααα αααΈ αααααΉααααααααΎα ααΆαα’αααα’αΆαααΆααΆααΆααα α¬αα»α ααααααα’α»αααααααααα’ααααααΆαα Philanthropic activities are targeted towards programs that will generate the most positive publicity or goodwill for the organization.
- 19. Review Questions 1. What is CORPORATE SOCIAL RESPONSIBILITY? 2. Define management by inclusion. 3. What are the driving forces behind Corporate Social Responsibility? αααααααΆα αααΊαααααΊαααααααααΆα αααααααα α αΌαα αααΎαααα½ααα»αααααΌαααααα ααΆααΈαααααΊαααΆα’αααΈ? αααΎα’αααΈααΆαααα αΆ ααααααα»ααα ααΈαααααΆαααα
- 20. SUMMARY Corporate social responsibility is traditionally broken into four categories: 1. Environmental 2. Philanthropic 3. Ethical 4. Economic responsibility αααα½ααα»αααααΌααα’ααα α α αααΆ α α ααα α» ααααα ααΈαααα αααα½ααα»αααααΌααααααααΆααΈααα α ααααΌααΆα ααΆαααα½ααα»αααααΌααα’
- 21. 1. Environmental Responsibility -Environmental responsibility refers to the belief that organizations should behave in as environmentally friendly a way as possible. Itβs one of the most common forms of corporate social responsibility. Some companies use the term βenvironmental stewardshipβ to refer to such initiatives. 2. Ethical Responsibility -Ethical responsibility is concerned with ensuring an organization is operating in a fair and ethical manner. Organizations that embrace ethical responsibility aim to achieve fair treatment of all stakeholders, including leadership, investors, employees, suppliers, and customers. 3. Philanthropic Responsibility -Philanthropic responsibility refers to a businessβs aim to actively make the world and society a better place. 4. Economic Responsibility -Economic responsibility is the practice of a firm backing all of its financial decisions in its commitment to do good in the areas listed above. The end goal is not to simply maximize profits, but positively impact the environment, SUMMARY
- 22. 1. αααα½ααα»αααααΌααα αααΆ α α - αααα½ααα»αααααΌααα’αααα αααΆ α α αααα αααΎαααααΏααΆ α’ααααααΆααΊα½αααααα₯α αααΆααααααα·αααα ααααα αα αααΆ α αααΆααααα’αΆα ααααΈαα αΆαα ααΆααΆαααααααααΌαα αα½ααα αααα½ααα»αααααΌααααααααΆααΈααααα ααα α»αα α»ααα½αα ααα½ααααααΎ αα "ααΆααααΊαααααΊαααα αααΆ α α" αααΎαααΈαααα αα αααΎαΊααα·αα’α α½ α αα’ααΆαΎα αααααααα 2. αααα½ααα»αααααΌααα’ααααΈαααα - αααα½ααα»αααααΌααα’ααααΈαααα αΊα ααααααααΉααααΆαααΆααΆα±ααααΆ α ααααα½ααααααΎαααΆαααααα αα»αααΆα·ααα αα·ααααΈααααα α’ααααααΆαααααααααΆαααααααα½ααα»α ααααΌαααααααααααααααααΈαααα αααααααααααααααααα αΆαααΌαααΆαααΆαΆααααααααα αΎααΆαα αα ααααΆαΊαΈ αααααααααα α’ααα αα½αααααααΆαααΆα’αααααΉαααΆα α α ααα·αααΆαΊα·α αα»αΊααα·α α’ααα SUMMARY
- 23. VI. Key Terms 1.Altruistic CSR αααααΆ α αααααααα 2.Corporate Social Responsibility αααα½ααα»ααα αααααααΆααΈαααα 3.Ethical CSR 4.Instrumental Approach α α αααΈααΆααααΆ ααααα 5.Social Contract Approach α α αααΈααΆααααΆ αααα·α αααΆααααα 6.Strategic CSR αα»ααααΆααααΆ
- 24. VII. Homework β’ Please write a reflection on your journal book( about what you learned in this lesson).