The document discusses online marketing surveys and their advantages and disadvantages compared to traditional surveys. Online surveys can be administered through webpages, email, and intranets, allowing for high response rates around 95% at a low cost. However, they also have a risk of low response rates between 5-15% and potential biases from factors like self-selection. While flexible and able to reach participants online, they also carry risks of technical issues, repeated responses, and disconnects from long surveys.