WEBD220 project Social Media
•Download as PPTX, PDF•
2 likes•523 views
This document discusses the evolution of social media and how it relates to human nature. It describes how Web 1.0 consisted of static pages, while Web 2.0 enabled user-generated content and interaction through blogs, podcasts, and social networks. The document suggests Web 3.0 will merge the digital and physical world through smarter computers. It argues that humans' innate desire for social connection drives technological advances that increasingly enable people to connect with one another online.
More Related Content
What's hot
What's hot (20)
Similar to WEBD220 project Social Media
Similar to WEBD220 project Social Media (20)
Recently uploaded
Recently uploaded (13)
WEBD220 project Social Media
- 1. FINAL PROJECT – SOCIAL MEDIA SAMUEL SOLOMON WEBD220 NOV 24, 2014
- 2. Social Media is the catalyst that keeps the fire going from the birth of Web 1.0, to the growth of Web 2.0, and is the spark that is spreading the fire onward toward Web 3.0 and beyond.
- 3. Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual” (Aristotle)
- 4. “In some ways, life hasn’t changed our fundamental human natures. Whether it’s the ancient Savannah or today’s Facebook and Twitter, social behaviors adapt to the environment to support that most basic of human needs. Social connection is ever-present” (Denning, 2012)
- 5. Web 1.0 refers to the beginning of the World Wide Web. Webpages in the Web 1.0 dynasty were static pages that did little.
- 6. During these early days users subscribed to newsgroups and spent countless hours to link up with others with common interests. Connections were slow and bandwidth was low, but users were ecstatic to be able to connect with others from around the world. AOL and other internet providers offered a means for people to connect, but if those companies did not venture out into the blue ocean market strategies and the development of Web 2.0 ideologies, they declined and withered away.
- 7. In the age of Web 2.0 the users develop content and are able to interact with one another in real time. Companies like Google assist in linking the little people.
- 8. Blogging allows the user the ability to put out their thoughts on anything. The blog might be the bloggers point of view on a subject or a collection of links to other sites on that subject. Visitors can subscribe or in some cases interact with their own comments.
- 9. PODCAST Podcasting is much like blogging; however, it provides a more personal connection to the podcaster.
- 10. Social networking websites are like neighborhoods, towns, or cities of individuals who have some common interests. Social networking can take place in person, face to face anywhere, but when done online the user can network with other individuals anywhere in the world that they may have never met otherwise.
- 11. The ultimate form of social media utilized in the quest of connecting with one another is known as Social Networking. Social networking websites are like neighborhoods, towns, or cities of individuals who have some common interests.
- 12. The ability to network via social media has opened the doors for many businesses paving the way for what is known as a global market. With social networking sites such as LinkedIn, individuals can search for connections to land their dream jobs while on the other hand companies can search for just the right person to fill an open position.
- 13. The innate biological desire to connect with other people has assisted in boosting the requirements of web 2.0 outlets to allow others to connect. These connections further drive technology to increase capabilities.
- 14. “I don’t know where exactly Web 3.0 is going to go,” says the Digital Harbor Foundation’s Shelly Blake-Plock. “But I do recognize that we’re going to see smarter computers and the digital and physical worlds merge in very real, practical ways.”
- 15. WEB I3s thi.s 0the ?future with Web 3.0
- 16. Conclusion Humans are genetically wired to desire a social connection with others. This innate desire pushes people to develop better and more efficient methods of connecting with one another. Web 1.0 began the development of the internet and connecting with the world
- 17. Conclusion Web 2.0 began as the users took control of the internet Blogs- Users posted information for others to read Podcast- Users got more personable with audio blogs Social Network- Users now connect in real-time and interact with one another Web 3.0 is just around the corner as access to information and people is 24/7 and developed and controlled by machines.
- 18. References: ACS (2009). Web 2.0 – Positive Vs Negative Effects. Retrieved from http://www.acs.com/web-2-0- %e2%80%93-positive-vs-negative-effects/ Aristotle (n.d.). New Frontiers in Social Neuroscience. Retrieved from https://www.academia.edu/5589571/New_Frontiers_in_Social_Neuroscience Denning, S. (2012). What Maslow Missed. Retrieved from http://www.forbes.com/sites/stevedenning/2012/03/29/what-maslow-missed/ Forbes, D., Khoo, E., & Johnson, E.M. (2012). “It gave me a much more personal connection”: Student-generated podcasting and assessment in teacher education. Retrieved from http://www.ascilite.org.au/conferences/wellington12/2012/images/custom/forbes%2c_dianne_- _it_gave_me_a_much.pdf
- 19. References: Frintner, C. (2005). Lonely Madness: The Effects of Solitary Confinement and Social Isolation on Mental and Emotional Health. Retreived from http://serendip.brynmawr.edu/exchange/node/1898 McCracken, H. (2010). A History of AOL, as Told in Its Own Old Press Releases. Retrieved from http://www.technologizer.com/2010/05/24/aol-anniversary/ O’Rilly, T. (2005). What is Web 2.0. Retrieved from http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=2 Stanton, A. [Director] (2008). Wall-E. [Film]. USA: Walt Disney Pictures & Pixar Animation Studios. TheSecession. (2011). Epic and Dramatic Trailer Music [audio]. Retrieved from https://www.youtube.com/watch?v=BeEDQMLtyGY
Editor's Notes
- The biological composition of people is to socialize. “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual” (Aristotle, pg 55). Throughout history people have quested for efficiency in connecting with their fellow man. Be it mobilization with wagons to cars to airplanes in order to visit others or the creation of the post office for letters to wiretapping to landline phones to email to cell phones, people have always researched better methods of connecting to others.
- The internet was initially developed as a method of connecting people together to share information and ideas. Some would argue that the development of the internet was for networks that could survive a nuclear attack during the Cold War. Others would suggest that the stimulus in the development of the internet was to support improved communications among researchers. With either argument the answer ultimately lies in creating a method for people to connect. “In some ways, life hasn’t changed our fundamental human natures. Whether it’s the ancient Savannah or today’s Facebook and Twitter, social behaviors adapt to the environment to support that most basic of human needs. Social connection is ever-present” (Denning, 2012). Studies show that inmates left in solitary confinement with no ability to socialize will deteriorate physically and mentally (Frintner, 2005). This biological need to connect with other people is what drives the evolution of technology creating social media as we know it today and what it is to become in the future.
- Sometimes the best way to figure out where something or someone is going, is to research where it or they are coming from. Web 1.0 refers to the beginning of the World Wide Web. Webpages in the Web 1.0 dynasty were static pages that did little. During this infancy of the Web people were able to connect to one another by viewing content although there was no interaction.
- AOL rose to become king as an online service provider offering a mean for people to view webpages and developing methods for its subscribers to interact with one another. “At various times to various people, AOL went on to be a symbol of meteoric business success, epic failure, unusually user-friendly software, remarkably customer-hostile marketing tactics, cutting-edge communications, flaky connections, and both the future and past of technology” (McCraken, 2010). As quickly as AOL grew to power buying out its competitors, it fell to the consistent growth in technology and thirst of consumers to be able to connect even better. None-the-less, AOL played a pivotal role in the development of social media as it grew with Web 1.0. During these early days users subscribed to newsgroups and spent countless hours to link up with others with common interests. Connections were slow and bandwidth was low, but users were ecstatic to be able to connect with others from around the world. AOL and other internet providers offered a means for people to connect, but if those companies did not venture out into the blue ocean market strategies and the development of Web 2.0 ideologies, they declined and withered away.
- Web 1.0 was a world in which companies provided data and information to the consumer/user, but people had a thirst for more. They wanted to be able to interact with others and data, they wanted to have control; thusly Web 1.0 grew into Web 2.0. In the age of Web 2.0 the users develop content and are able to interact with one another in real time. Companies like Google assist in linking the little people. No longer is all the focus put on the head of the dragon, but also on its sweeping tail. “The Web 2.0 lesson: leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head” (O’Reilly, 2005). User developed blogs, pod casts, and social networking sites have served to link like-minded individuals from all around the world producing a spark in productivity and technological advancements. The Web is no longer a posting board rather now it serves as a platform or soapbox for anyone to stand on. Individual people can work together collaborating on projects like never before harnessing collective intelligence to discover new possibilities.
- Blogging is a key component to social media in the Web 2.0 age. Blogging allows the user the ability to put out their thoughts on anything. If there is a specific subject the blogger tends to write about other likeminded individuals may subscribe to the blog to gain that bloggers perspective on that subject. A blog may be a one stop shop of links on a particular subject of interest. Regardless of what is on a person’s blog, the ability to blog and/or access a blog taps into a person’s need to socialize and connect to others. Some blogs allow visitors to leave comments making the blog more interactive and furthering that connection of people. Simply reading a person’s thoughts or viewing their compilation of links on a subject only scratches the surface of connecting with someone. Being able to hear their voice takes that connection to a new level.
- Podcasting is much like blogging; however, it provides a more personal connection to the podcaster. Instead of reading a person’s thoughts on a subject the viewer can now hear their thoughts. This difference allows the reader to hear the deflection in the author’s voice which potentially could change the context of the subject. Much like the music in a movie can drive the emotions of the movie goer, so can the voice in a podcast. A subject can be discussed in a mundane dry attitude or with great excitement! These deflections in the author’s voice indulges the viewer’s social connection desires. “A teaching belief consistent with constructivist and sociocultural tenets recognizes the importance of nurturing participation and social connections. As an element of trust is essential in an online class climate where open student sharing and collaboration is valued, student-generated podcasts can contribute by affording ‘“relational connection”’ (Forbes, D., Khoo, E., & Johnson, E.M. (2012). Furthermore, podcasts can be automatically downloaded to a mobile audio playing device and listened to while on the go. As mankind’s desire to socially connect with one another increases so does the technology to subdue that desire.
- The ultimate form of social media utilized in the quest of connecting with one another is known as Social Networking. Social networking websites are like neighborhoods, towns, or cities of individuals who have some common interests. “Social Networking is a nice form of entertainment, great for meeting people with similar interests, and can be a very effective business technique for entrepreneurs, writers, actors, musicians or artists…Social networks allow us to reach out to others that have the same interests” (Nations). Within these sites individuals can collaborate on various subjects. Social networking can take place in person, face to face anywhere, but when done online the user can network with other individuals anywhere in the world that they may have never met otherwise.
- The ultimate form of social media utilized in the quest of connecting with one another is known as Social Networking. Social networking websites are like neighborhoods, towns, or cities of individuals who have some common interests. “Social Networking is a nice form of entertainment, great for meeting people with similar interests, and can be a very effective business technique for entrepreneurs, writers, actors, musicians or artists…Social networks allow us to reach out to others that have the same interests” (Nations). Within these sites individuals can collaborate on various subjects. Social networking can take place in person, face to face anywhere, but when done online the user can network with other individuals anywhere in the world that they may have never met otherwise
- The ability to network via social media has opened the doors for many businesses paving the way for what is known as a global market. With social networking sites such as LinkedIn, individuals can search for connections to land their dream jobs while on the other hand companies can search for just the right person to fill an open position.
- Blogging, Podcasting, Social Networking sites all come together as forms of media to connect people. Therefore, they all work to feed the hungering desire of mankind to socialize. The innate biological desire to connect with other people has assisted in boosting the requirements of web 2.0 outlets to allow others to connect. These connections further drive technology to increase capabilities. As each form of connection grows they become more and more personal. Furthermore, as Web 2.0 grows it becomes more continuous. As mankind ventures forward into Web 3.0, they are able to connect with their favorite social media outlet via applications on their mobile devices. This new methodology of social connection will allow for a continuous connection to be tapped into whenever the user desires.
- The desire to stay connected with people and data will eventually drive technology into a Web 3.0 phase. Already people have advanced from websites to mobile applications so that people can have 24/7 connectivity to whatever their heart’s desire. At some point technology will be smart enough to compile and analyze desired data for us. ‘“I don’t know where exactly Web 3.0 is going to go,”’ says the Digital Harbor Foundation’s Shelly Blake-Plock. ‘“But I do recognize that we’re going to see smarter computers and the digital and physical worlds merge in very real, practical ways”’ (Delaney, 2012). If the Disney/Pixar movie, Wall-E (Stanton) is any indication of the future, computers and machines will control every aspect of people’s lives. Humans will only connect socially with other humans via machines.
- If the Disney/Pixar movie, Wall-E (Stanton) is any indication of the future, computers and machines will control every aspect of people’s lives. Humans will only connect socially with other humans via machines.
- Humans are genetically wired to desire a social connection with others. This innate desire pushes people to develop better and more efficient methods of connecting with one another. Web 1.0 began the development of the internet and connecting with the world
- Web 2.0 began as the users took control of the internet Blogs- Users posted information for others to read Podcast- Users got more personable with audio blogs Social Network- Users now connect in real-time and interact with one another Web 3.0 is just around the corner as access to information and people is 24/7 and developed and controlled by machines.
- ACS (2009). Web 2.0 – Positive Vs Negative Effects. Retrieved from http://www.acs.com/web-2-0-%e2%80%93-positive-vs-negative-effects/ Aristotle (n.d.). New Frontiers in Social Neuroscience. Retrieved from https://www.academia.edu/5589571/New_Frontiers_in_Social_Neuroscience Delaney, M. (2012). What is Web 3.0, Really, and What Does It Mean for Education? Retrieved from http://www.edtechmagazine.com/k12/article/2012/10/what-web-30-really-and-what-does-it-mean-education Denning, S. (2012). What Maslow Missed. Retrieved from http://www.forbes.com/sites/stevedenning/2012/03/29/what-maslow-missed/ Forbes, D., Khoo, E., & Johnson, E.M. (2012). “It gave me a much more personal connection”: Student-generated podcasting and assessment in teacher education. Retrieved from http://www.ascilite.org.au/conferences/wellington12/2012/images/custom/forbes%2c_dianne_-_it_gave_me_a_much.pdf Frintner, C. (2005). Lonely Madness: The Effects of Solitary Confinement and Social Isolation on Mental and Emotional Health. Retreived from http://serendip.brynmawr.edu/exchange/node/1898 McCracken, H. (2010). A History of AOL, as Told in Its Own Old Press Releases. Retrieved from http://www.technologizer.com/2010/05/24/aol-anniversary/ O’Rilly, T. (2005). What is Web 2.0. Retrieved from http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=2 Stanton, A. [Director] (2008). Wall-E. [Film]. USA: Walt Disney Pictures & Pixar Animation Studios. TheSecession. (2011). Epic and Dramatic Trailer Music [audio]. Retrieved from https://www.youtube.com/watch?v=BeEDQMLtyGY
- ACS (2009). Web 2.0 – Positive Vs Negative Effects. Retrieved from http://www.acs.com/web-2-0-%e2%80%93-positive-vs-negative-effects/ Aristotle (n.d.). New Frontiers in Social Neuroscience. Retrieved from https://www.academia.edu/5589571/New_Frontiers_in_Social_Neuroscience Delaney, M. (2012). What is Web 3.0, Really, and What Does It Mean for Education? Retrieved from http://www.edtechmagazine.com/k12/article/2012/10/what-web-30-really-and-what-does-it-mean-education Denning, S. (2012). What Maslow Missed. Retrieved from http://www.forbes.com/sites/stevedenning/2012/03/29/what-maslow-missed/ Forbes, D., Khoo, E., & Johnson, E.M. (2012). “It gave me a much more personal connection”: Student-generated podcasting and assessment in teacher education. Retrieved from http://www.ascilite.org.au/conferences/wellington12/2012/images/custom/forbes%2c_dianne_-_it_gave_me_a_much.pdf Frintner, C. (2005). Lonely Madness: The Effects of Solitary Confinement and Social Isolation on Mental and Emotional Health. Retreived from http://serendip.brynmawr.edu/exchange/node/1898 McCracken, H. (2010). A History of AOL, as Told in Its Own Old Press Releases. Retrieved from http://www.technologizer.com/2010/05/24/aol-anniversary/ O’Rilly, T. (2005). What is Web 2.0. Retrieved from http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=2 Stanton, A. [Director] (2008). Wall-E. [Film]. USA: Walt Disney Pictures & Pixar Animation Studios. TheSecession. (2011). Epic and Dramatic Trailer Music [audio]. Retrieved from https://www.youtube.com/watch?v=BeEDQMLtyGY
- Companies like Google assist in linking the little people. No longer is all the focus put on the head of the dragon, but also on its sweeping tail. “The Web 2.0 lesson: leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head” (O’Reilly, 2005).