This document discusses how public relations professionals are using social media to influence key decision makers, generate business outcomes, and measure engagement. It outlines how PR aims to increase website traffic, leads, sales, and awareness through social platforms. Professionals must focus on key metrics and understand how to create high-value content like curated, co-created, original, consumer generated, and sponsored posts. Social capital, networks, and online collaboration are also important concepts for PR to cultivate.
Mentus presented "Time to Get Social" to the BIOCOM CRO Group who was interested in learning more about how to effectively implement and manage an ongoing, impactful Social Media campaign for their company.
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Mentus presented "Time to Get Social" to the BIOCOM CRO Group who was interested in learning more about how to effectively implement and manage an ongoing, impactful Social Media campaign for their company.
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Social media & large, global B2B companiesPaul Holthuis
Useful presentation focusing on social media, especially for lager b2b companies. Advise included for implementation, social strategy, organizational aspects, the creation of appropriate content, monitoring the internet, and a lot more.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
What are the Benefits of Social Media for Business Development.pdfZinavo Pvt Ltd
Social media marketing offers numerous benefits for businesses, including increased brand awareness, customer engagement, website traffic, lead generation, and improved customer relationships. It allows businesses to connect directly with their audience, gather insights, and adapt their marketing strategies based on real-time feedback.
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. Solis Social Media PR
PR formula centers on ART to impact outcomes, behaviors, and actions.
Actions
Reactions
Transaction
PR’s objective is to influence the C-suite referring to top senior level
executives at a corporation who makes key decisions and have power to spend
money. EX. chief executive offers (CEO), chief operating officers (COO), chief
information officers (CIO), and chief digital officers (CDO)
https://youtu.be/pMS5Iu0psDY
3. PR Management
Clients want a return on their investments (ROI), simply including social
media in a campaign is not enough anymore, it’s become an eCommerce
environment where companies try to:
Increase website traffic
Generate sales leads
Increase conversations and online purchases
Reduce company expenses
Improve customer relations and awareness
6. PR Management
Key Performance Indicators (KPI’s) focus on continuous monitoring of social
media and sales activity data
Friends are most influential
It’s important to measure influence on social media, many people use KLOUT
algorithm to track broad engagement across a large number of social media
platforms
Owned Media – company owned media such as website and apps
Hybrid Media – new media that incorporates old media rules; emerged from
blogging Facebook, Twitter, and Youtube empowered individuals to act as
media producers. Smartphones and tablets crated the need for apps, and new
platforms.
7. 5 Content Archetypes
Curated Content: managed by brands determining “highest value to
customers”
Co-created Content: co-produced either peer to peer or brand to participant
Original Content: exclusive brand messages
Consumer-generated Content: happens without brand’s involvement
Sponsored Content: “paid promotion”
Promoted Posts: appear on Facebook and are similar to a paid search
8. Social Capital, Conflict, and
Collaboration
Social Capital – refers to the ability of individuals
organizations to benefit from communication
behavior
Individual and organizational social capital may:
Have value in economic terms
Other benefits for professional development
-
9. Social Capital, Conflict and
Collaboration (Continued)
Social capital is a way to understand intangibles important within communities:
Trust – information, knowledge, skills
Shared norms and values – understanding of others
Shared resources and knowledge – wider access to resources and knowledge
Reciprocity – likely that others in network will reciprocate and give to
relationship
Resilience within relationships – strong networks are resilient when facing
challenges
Co-ordination and co-operation – for the achievement of common goals
Social networking and media used to cultivate social capital should generate
opportunities to collaborate beyond typical boundaries
10. Social Media Tactics
Historically, PR people relied on the simple press release or news release
In the digital era; every release of information should be designed for online
consumption by news media and general public
In the world of social media, PR people are in search of ‘traction’
To break through the clutter online they must use SEO keywords and structure
them to move to the top of Google searches
“Buzz” techniques = rich media content such as:
Photographs
Audio
Video
Info Graphics
Links
11. Social Media Tactics (Continued)
PR professional must be strategic by offering timely information
Real time PR professions often work from “war rooms” – ready to respond
Social media often blurs the lines between PR, advertising, and marketing
PR – emphasizes brand awareness, influence or positive sentiment
Marketing – seeks conversation from interaction to sales
12. Social Media Tactics (Continued)
9 most important platforms:
Twitter
Facebook
Google+
Instagram
LinkedIn
Tumblr
Pintrest
Vine
Snapchat
13. PR Newsrooms and Message Targeting
Edelman PR developed its Creative Newsroom to address the need for: real
time social media monitoring, response, and strategy
Focuses on client media storytelling for engaging audiences
Real time social media is transforming marketing and public relations
Traditional media – television, radio, newspaper, magazines, are beginning to
blend with real time PR and marketing content
14. PR Newsrooms and Message Targeting
(Continued)
Integration of digital requires PR newsrooms to keep brand names alive on
trending charts
Public relations newsrooms should encourage participation by:
Being at the center of a PR office
Monitoring traditional and social media
Developing a mindset of constantly generating ideas for clients
-
15. PR Blogging and Case Studies
PR blogging is a new way in which brands are voiced throughout social media
platforms
Some bloggers are paid by companies, but many are independent and unpaid
Through the use of social media, PR professionals find ways to be creative and
gain brand interest
Social media is positive for brand recognition, customer loyalty and sales
16. PR Blogging and Case Studies
(Continued)
PR uses social media to:
Reward loyal customers
Cover press conferences
Use hashtags to connect new brands to potential customers
17. Corporate Social Responsibility (CSR)
The effect businesses have on social and environmental conditions. CSR is
seen as a way to develop legal, ethical and global practices within large
corporations.
Self-Regulation for companies to showcase social responsibility.
“Positive CSR can result in increase brand loyalty in consumer who value
socially responsible products and company behavior.”
18. Corporate Social Responsibility (CSR)
(Continued)
Non-Profits:
They gain the most from the social media communication PR shift. They benefit
through earned media because they lack funds for paid media.
Through social media, non-profits generate more awareness in social friends and
fans.
Successes:
The CEO is the major force in creating PR success. If the CEO is using social media,
he or she have a greater influence. They offer more credibility to the brand,
product or organization
Failures:
The improper use of social media can result in the PR failure. Distributing a
message without filtering, fact checking, or strategically planning can cause
backlash and damage a brand or company
