The document compares and contrasts supply chains and value chains. It defines supply chains as the integration of all procurement, conversion, and logistics activities for a product, while value chains refer to the series of activities that add value to a product. Supply chains focus on conveying products through the customer request-supply chain-customer sequence, while value chains focus on adding value through the customer request-value chain-product sequence. The objective of supply chains is customer satisfaction through minimizing costs and maximizing the right product to the right customer. Value chains aim to gain competitive advantage by beating competitors and fulfilling customer needs.