This document discusses the cost of capital, which is the rate of return a firm must earn on investments to maintain its market value and attract funds. It is affected by business risk, financial risk, and after-tax costs. There are four basic sources of long-term capital: long-term debt, preferred stock, common stock, and retained earnings. The cost of each is calculated differently based on factors like interest rates, dividends, and valuation models. The weighted average cost of capital combines the costs of each source based on their relative weights and represents the overall expected cost of funds for a firm.