Digital matrix is a framework that allows three types of players - industry incumbents, tech entrepreneurs, and digital giants - to use various digital technologies to shape their industries. It involves three phases of transformation: experimentation at the edge, collision at the core, and reinvention at the root. The digital matrix is not just about technologies but is a management framework that invites discussion on investment options and trade-offs during industry transformation.

1. THE DIGITAL MATRIX

2. Digital matrix as your lens
• Digital matrix is a framework that allows three
types of players to use variety of digital
technologies that shape the future of the
industry.
• Digital matrix is a management framework.
• Digital matrix invites discussion and
debate,raises options and investment trade-
offs.

3. Digital matrix as your lens
• It’s not the matrix of
technologies.
• It’s not static.
• It’s not one dimensional.

4. The three sets of players
• Player 1: Industry
Incumbents.
• Player 2: Tech
Entrepreneurs.
• Player 3: Digital Giants.

5. Three phases of Transformation
Phase 1: Experimentation at the
edge.
• In this stage you are focused
on the experiments that
you’re engaged in to adapt
your model business.
• Making sense of experiments
involves deeper thinking.
• Think through what drones
could do beyond providing
logistics, farming etc.,

6. Three phases of Transformation
Phase 2: Collision at the core
• Ideas would have involved from
prototypes to business options.
• Amazons market capitalization
was higher than Wal-Mart's in
2016 is an example for the
collision at the core.
• Digital products and services
challenges traditional products
and services.
• Newer organizational models are
based on principles of computer
science.

7. Three phases of Transformation
Phase 3: Reinvention at the root
• Reinvention at the root is about
strengthening the intuition and
judgment that have been valid
modes previously.
• Reinventing requires new
mindset.
• Whirlpool has historically been a
B2C brand with B2C process, if
IOT is attached to this product it
could create incredible
differences.

8. Why digitization matters
• To industry incumbents.
• Your relevance.
• Your distinctive capabilities.
• Your key relationships.
• Your transformational path.