Learn how to deal with your very first translation assignment. From the first step on how to get your business ready until the last stage on post-purchase phase. A guide full of tips that can be implemented from the beginning of your professional career.
Finding Clients for Your Virtual BuisinessKaren Repoli
Are you new to the world of professional Virtual Assistants? This slide show provides important steps you don't want to miss when starting your business and filling your client list. Focused on Virtual Assistants but can be applied to any entrepreneur starting their online business.
Do you know who your dream client is? Most virtual service providers don't know how to answer that question (and two other critical decisions) so they can grow their business. Find out what you need to do to attract and land more clients today: Required Knowledge For Today's Lead Generation Novices. http://bit.ly/2OHzX3j
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
Making a pitch to a potential client can be intimidating; whether it’s your first time out on your own, or you’re a seasoned freelancer. There are definitely a few things you should do- and a few things you should avoid doing- in your proposal/pitch. These 5 tips will help you maximize your response and/or hire rate.
You should consider 4 steps when producing a website:
(i) The content & navigation (ii) The build technology/tool (iii) The promotion (iv) The maintenance.
Most businesses spend too little time on step one which only ends up in a site with low conversion rates. This guide will help you with the content of your site increasing conversion rates.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
Finding Clients for Your Virtual BuisinessKaren Repoli
Are you new to the world of professional Virtual Assistants? This slide show provides important steps you don't want to miss when starting your business and filling your client list. Focused on Virtual Assistants but can be applied to any entrepreneur starting their online business.
Do you know who your dream client is? Most virtual service providers don't know how to answer that question (and two other critical decisions) so they can grow their business. Find out what you need to do to attract and land more clients today: Required Knowledge For Today's Lead Generation Novices. http://bit.ly/2OHzX3j
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
Making a pitch to a potential client can be intimidating; whether it’s your first time out on your own, or you’re a seasoned freelancer. There are definitely a few things you should do- and a few things you should avoid doing- in your proposal/pitch. These 5 tips will help you maximize your response and/or hire rate.
You should consider 4 steps when producing a website:
(i) The content & navigation (ii) The build technology/tool (iii) The promotion (iv) The maintenance.
Most businesses spend too little time on step one which only ends up in a site with low conversion rates. This guide will help you with the content of your site increasing conversion rates.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Entrepreneur essentials the first steps - newsletter issue 1ragzbiz
This article discusses about the essential steps to be followed by an Entrepreneur in today’s world to keep up with competition while utilizing the latest methods, platforms, and technology currently available in the market.
Branding Steps to Drive More Business, Raise Your Prices and Work with Customers That you Want To.
Presented by Branding & Success Mentor - Samantha Whittaker ( www.samanthawhittaker.com | @SuccessCoachSam )
Enterpreneurship Development Assignment on making business unique and convert...Gunjan Awasthi
Ways to make business unique and successful in 21st century.
Challenges or threats on Enterpreneurship and how to convert challenges into opportunities.
Word cross Marketing Services presentationsaurabhbhade
Word cross has set some crucial attributes while working towards the valuable clients and take pride in fulfilling by
not only meeting the clients objective of business growth, but also builds relations with clients due to the honest
approach resulting in to the growth of our clients virtual aspect that is Profit.
We are the 360* Customized Marketing solution providers.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Entrepreneur essentials the first steps - newsletter issue 1ragzbiz
This article discusses about the essential steps to be followed by an Entrepreneur in today’s world to keep up with competition while utilizing the latest methods, platforms, and technology currently available in the market.
Branding Steps to Drive More Business, Raise Your Prices and Work with Customers That you Want To.
Presented by Branding & Success Mentor - Samantha Whittaker ( www.samanthawhittaker.com | @SuccessCoachSam )
Enterpreneurship Development Assignment on making business unique and convert...Gunjan Awasthi
Ways to make business unique and successful in 21st century.
Challenges or threats on Enterpreneurship and how to convert challenges into opportunities.
Word cross Marketing Services presentationsaurabhbhade
Word cross has set some crucial attributes while working towards the valuable clients and take pride in fulfilling by
not only meeting the clients objective of business growth, but also builds relations with clients due to the honest
approach resulting in to the growth of our clients virtual aspect that is Profit.
We are the 360* Customized Marketing solution providers.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
How to run a medicare information seminarARCSystems
A step by step guide to running a successful Medicare Informational seminar for insurance agents. This guide will cover finding prospects, budgeting your seminar, finding a location, equipment to use, and much more.
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Here are some of my thoughts on sales. In an industry that is constantly shifting, it is important and fundamental to remain positive, be able to deal with failure, and improve everyday. Hope you enjoy!
Similar to Chapter 2: Your first translation assignment. (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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5 Things You Need To Know Before Hiring a Videographer
Chapter 2: Your first translation assignment.
1. David Miralles Pérez
www.CircaLingua.com
Mind your words and achieve success
28/10/2014
2. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Chapter 2.1: Getting your translation business ready.
Chapter 2.2: Pre-purchase phase and how to reach your first client.
Chapter 2.3: Purchase phase and how to sell your services.
Chapter 2.4: Post-purchase phase and how to keep your clients.
3. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Chapter 2.1. Getting your translation business ready Step by step Firstly, I wanted to thank you all for the support and comments during my first series of blog posts about logos. This month, I am going to talk about how you can get that so-valued first translation assignment. In this post, we are going to analyse what things we need to get done before facing our first client. During the next posts, we will study how we can succeed during the pre-purchase, purchase and post-purchase phases. If there is something I have learnt during my first year as a freelancer is the fact that you have to be ready to face every unexpected situation. The more you have planned beforehand, the more chances you will have to get things done properly. There are three main aspects that we should considering when looking for our first client: marketing materials, our business from inside and the translation-related materials. 1. Marketing material and marketing plan. CV. You need to elaborate a CV focused on your translation/interpreting skills. It’s one of the first documents that you will be required in certain situations (i.e. if you contact a
4. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
translation company or apply for an internship). Here you can find a good guide on how to create a good CV by Marta Stelmaszak. Portfolio. If we want to work with direct clients, maybe this would be more useful, as they always want to know what you can do instead of what have you studied or how many courses have you taken. Advice: Be sure that you choose pieces of work that are relevant for a specific client. We will see in next posts that you should not offer the same services to all your clients and the concept of client segmentation. Business cards. They are essential to promote or business. Hand them over and keep some of them always with you. You never know when you are going to need them. Advice: Maybe you will need the help of a designer so they can look professional. The Websites for Translators Team has great offers. I can also give you my -10% code if you are about to get some with MOO. Website. Your website must be the pillar of your on line marketing strategy. Here you can include everything we have mentioned so far. Maybe you should consider investing in getting a professional website done, or you can start creating one for free and, as your business evolves, getting your own domain. Wix could be a good start. Blog. Blogging is a good way to attract potential clients to your website and show them your expertise. Maybe it’s not that essential if you want to win that first client, but consider adding a blog to your website as your business evolves. Social Media Networks. This is a good backup that will make your clients trust you. Try to make a social media plan and be visible on the Internet. 2. Getting your business ready. Terms of business. Every translator must know under which terms and condition are we selling our products, and we have to inform our clients about them. I have mines displayed on my website, but you can always email them together with the first quote you send them, for example, and ask them to read them and let you know if there is something unclear or if they disagree on any of them. You must tell your clients that these terms of business are set to protect both, your business and your clients. Here you can find the ITI’s model of Terms of business. Pricing. It’s one of the first things that you are going to be asked for. I decided to create a simple table with all the prices of the different services I provide. Make sure that you also include any surcharges that may arise of any assignment (i.e. urgent assignments, assignments that you decided to undertake during weekends or holidays, or any assignment that will need to be processed with special tools, such as OCR tools, etc.) I
5. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
am not going to tell you how much you should charge for your services. I would need a whole series of blog posts for this topic. The only apiece of advice I can give you is “make sure that every hour that you work is worthy”. This calculator may be very useful. Professional insurance. Maybe if you are going to work on sensitive issues such as medical or legal translation, you should consider getting this type of insurance so you can be covered in case anything goes wrong. Memberships. You should consider joining a professional association as your business evolves. Quote layout. This type of layouts can be very helpful and will save you a lot of time. The sooner you can send your quote over, the better, and the client will appreciate it. Remember that a quote of a specific assignment is one of the first things you will be asked for. And the same applies for your invoices. Benefits for the clients. Take your time to make a list of the benefits that your clients will gain by using your services and send it together with your quote. This way, you will justify the pricing of your services and your clients will be aware of how valuable our services are and they will be more likely to accept your offer. Pay your taxes. Depending on the country where you are currently working, you will have to look for any legal requirements to work as a freelance translator/interpreter. 3. Translation-related needs. CAT tools. Glossaries and dictionaries. Collaborations. Maybe you should consider collaborating with some client when dealing with certain assignments. Suppliers. How are you going to deliver your products? Sometimes just an email will be enough, but not always. Think about this. Maybe you should add a surcharge to you pricing table when you will have to send your translations by means of certain delivery services. Would you add something more to these lists? Do not hesitate to leave a comment below or email me at blog@circalingua.com
6. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Chapter 2.2. Pre-purchase phase and how to reach a first client Now that we have our businesses ready to face our very first client, we will have to focus on who are we going to address our products to and where can we find our first client and how to attract his attention. Explore your Ideal Customer Avatar (ICA). We have to get to know our clients if we really want to understand what they are looking for, what their needs are and where we can find them. Without this avatar, our marketing material and business strategies won’t be adapted to our public, will be generic and won’t be as effective as they could be. As much as you get to know this avatar, you will learn how to address every message to your clients and how to write to attract their attention. What should we include in our ICA research? 1. Personal details: Name, age, marital status, address, occupation… 2. Emotions and believes: Fears, ambitions, hobbies (does he like reading? what does he read? which magazines/books?)
7. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
3. Dreams: What are his dreams? What obstacles can he find? How can we help our client to overcome these obstacles? You can find more information in this worksheet. Do your market research. Knowledge is power. Now that we have our own Ideal Customer Avatar, we have to get to know our market place, our competitors and our clients before focusing on finding the first one. 1. Research your competitors: What are their strengths, weaknesses and fears? How can your competitors have an influence in your business? How could you overcome this obstacle? 2. Research your market place: How are the offer and the demand working in your market place? Where can you find your clients? (Think about events related to your fields of expertise where you can get to know some clients, directories, specialised magazines that may admit any type of collaborations, guest blogging, etc.) What business opportunities can you find in your city/country? 3. Research your clients: Now that we have a clear idea of what type of clients we want for our business, it is time to know where are there and how can we reach them. Explore any type of events that they are likely to attend. You should have a look at the Chamber of Commerce’s website of your country/region, they normally organise different types of events and they are normally at good price. If you bear in mind your Ideal Customer Avatar when you first introduce yourself to a prospective client, you will have a lot of chances of winning a new customer for your business. You can also explore translation-related platforms such as Proz and Translators Café. I don’t really like them because of the high competition, but you can find some good applications there, such as the blue board of Proz. Besides, you never know when your first client is going to appear, don’t close any door yet! 4. Research your own business: Get to know your strengths, weaknesses and fairs. What can your do to get rid of those fairs? What can you do to strengthen your weaknesses? What opportunities can you find to improve or add value to your business? (CPD, university studies, conferences, professional associations, etc.) Here you can find a worksheet that will help you out to do your market research.
8. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Communicate with your clients. After all, we are communicators, so we have to be able to get our messages across. Let’s see what tips we can use to make our messages more effective. 1. Face-to-face: I think that this is the most effective way to transmit our message. Prepare some business cards and a good sales pitch. Do not talk about how good you and your business are; talk about how your business can help your client to succeed. 2. Cold emailing/phoning: I don’t think it is as effective as the face-to-face communication. However, it could effective if we approach our clients with emails and calls personalised and addressed to each of them. Take your time to gather some information about your client. (At least, try to figure out the name of the person who you are going to talk to!) Don’t send dozens of emails with your CV attached, direct clients prefer evidences of how good our services are, try to send a well-crafted email with your portfolio instead and remark how your clients can take advantage of your services. 3. Market your message: Think about places where your clients will be likely to read your any message that you want to transmit. Consider printing leaflets or publish an article or an ad in any magazine related to your fields of expertise. Now it is up to you! Explore every possibility and find the first client for your translation and interpreting business.
9. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Chapter 2.3. Purchase phase and how to sell your services Our business is already set up and we finally reached that first client. However, this client is likely to refuse buying our services if we do not know how to sell them properly. Educate your client And do it nicely! You have to be aware that most of your clients probably haven’t worked with a translator before. If you explain things without getting out of your nerves and explain the reasons of every question, your clients will trust you and will appreciate the way you work on their documents. For example, if any of your clients send you a mobile picture with the document that must be translated, explain him that you need a proper file in which you can see clearly the text so that there will be no mistakes or misunderstandings during the translation process as you don’t want to put in risk the quality of his assignment. You can also say to them that if they send you a word file, you will be able to work faster and send the translation sooner than expected. If you explain to your clients the benefits of working on your terms, they will be more likely to understand our needs and help us as much as they will be able to.
10. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
The offer Once you have received the documents that must be translated, you have to be ready to prepare a quote or an estimate. This quote must be addressed to the needs of your clients. For example, if you have been contacted by a student who wants his transcript translated in order to apply for a university in Spain/UK, do not offer him a glossary with all the terms that appear in his document. He simply doesn’t need it and he is not going to pay for it. If you can offer extra services, be sure that your clients need them or may be interested in them. My advice here is to think about two or three offers. You can vary the prize of the assignment depending on the deadline, on the need of working extra hours, on any extra services that your client may need, etc. For example, if your client needs a contract to be translated, you can offer your standard rate with a standard deadline. Then you can tell him that if it’s an urgent assignment, you can do it for a surcharge of X%. And in case the first offer it is too expensive for your client, you can also offer him a discount of X% if the deadline is extended, which will allow you to undertake another assignment while working on the translation of the contract. You have to explain the client why are you charging X, and the value that is being added to his business that anyone, apart from you, can add. Negotiation When we negotiate, we try to reach the best term for us and for our clients. Do not forget it and try to explain this to your client too. Negotiation is not about saying yes or saying no. It’s about saying “no, but I can’t offer this instead”. Both, you and your clients, have to benefit from this phase. I will probably talk about negotiations later on in this blog as it is a very dense and interesting topic. Now I need your opinions. How do you do to sell your services within the purchase phase of your businesses?
11. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Chapter 2.4. Post-purchase phase and how to succeed in your first translation assignment
It is high time to learn how to maintain a relationship with your clients.
Once that we have talked about how to reach a first client and sell your services, I wanted to talked about how to keep your clients happy so they want to keep buying from you. It seems very easy, right? You just have to fulfil every single requirement of the assignment and that is it. Well, I am afraid that I am about to demystify this concept. Here you have some ideas to offer the best user experience to your client within your business.
1. Do not miss a deadline
Of course, one of the aspects you have to take care of is fulfilling every single requirement that you agreed with your client. Missing a deadline may be a sign of
12. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
unreliability, and cam make your clients doubt about going for you next time. Sometimes I even send some assignments a day or a couple of days before the deadline. Why? To impress my clients and avoid IT problems that may arise the last day. Obviously, I only do this if I know I can finish the project a couple of days before without risking the output quality.
2. Offer more than your clients expect
Do not get me wrong. You can offer "something else" only if that will not make you work on something that you clients have not paid for. For example, if you are working for a bilingual legal consultant office and you are translating a substantial contract for them, you are probably creating your own glossary as you go through the project. At the end of the translation, you will end up with a good glossary of terms. Then, you will be able to provide a short list with some key words that will facilitate your client communication with their clients. They will appreciate that and will bear you in mind for next projects.
Sometimes you just have to send a thank you letter for their loyalty and for the excellent relationship that you both have kept for X years. Just think about something that your client would appreciate and some other translators out there would not provide.
3. Ask for feedback
The opinion of your clients is one of the most valuable things for your business. Listen carefully to what they have to tell you and act accordingly. If you receive positive feedback, you know that you are doing great and have to keep that client experience. If you receive negative feedback or your clients remark that there is something that could be improved, do not panic, tell them that you are going to bear that in mind for future projects and you are going to pay special attention to it. At the end of the day, we are all humans, right?
4. Follow-up
If you do not want your clients to forget your business, you do not have to forget them. That is why a good follow-up strategy is needed.
13. David Miralles Pérez
“Mind your words and achieve success”
www.circalingua.com
Think about offering new services. For example, if you are translating a website for a law firm, maybe they are interested in some market research, key words analysis within the industry or SEO positioning service. Maybe you should consider add any of these services to your business and discuss with your client if they are interested in this added value.
Maybe you have recently signed up for a webinar on contractual law which may be of interest of a previous client. Do not hesitate to get back to them and let them know that, somehow, your business is offering X service that may be useful for their businesses or that your business is specialising in X area of expertise that would add new value to their businesses.
What about you? What techniques do you use in your post-purchase phase of an assignment?
Let’s keep in touch!
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