Chapter 11 discusses the three components of attitude (cognitive, affective, and behavioral).
Which of these components does Coca-Cola focus on in the Share a Coke campaign? Does your
response change based on the context of the country in which the campaign is being used? For
example, before the initial Australian 2011 campaign, roughly half of the young people had
never tried Coca-Cola, whereas most people in the U.S. had tried Coca-Cola many times before
the campaign was launched there. Explain..
Chapter 11 discusses the three components of attitude (cognitive, af.pdf
1. Chapter 11 discusses the three components of attitude (cognitive, affective, and behavioral).
Which of these components does Coca-Cola focus on in the Share a Coke campaign? Does your
response change based on the context of the country in which the campaign is being used? For
example, before the initial Australian 2011 campaign, roughly half of the young people had
never tried Coca-Cola, whereas most people in the U.S. had tried Coca-Cola many times before
the campaign was launched there. Explain.
