This advertisement from Volvo promotes its car as both an off-road vehicle suitable for adventures and a family car, targeting people with families who enjoy off-roading or both. The ad effectively reaches its target audience by depicting the car as capable both on and off road for families.

1. Annotating

2. • This product
advertising is Volvo
• Its advertising a car as
an of-roader and a
fun family car
• They are telling us it’s
a of-road family car
• Yes, the massage is
that it is an family car
that goes of-road
• I think that the target
age grope would be a
anyone but
particularly someone
with a family or
someone that likes to
go off-roading or
both
• Yes, I think it reaches
the correct target • I think that this advert is an informative advert
audience because it • My opinion on this advert is very good it shows every
shows the car as thing about the car
being something else