The document discusses providing a Buyer Appeal Assessment to homeowners to help maximize the value of their home. It defines Buyer Appeal as how attractive a home is to potential buyers and explains that greater Buyer Appeal leads to a higher market value. The Buyer Appeal Assessment, called the "SCOOP", evaluates a home's curb appeal, sense of appeal, order, optimal use of space, and polish to determine its Buyer Appeal rating. The assessment identifies improvements that can increase the home's appeal and value when the homeowners are ready to sell.