This document provides an overview of key concepts from Chapter 1 of the textbook. It discusses how IT can optimize organizational performance through agility and mobility. Effective use of IT requires understanding the relationships between people, business processes, and organizational culture. The chapter also covers strategic planning, competitive models, business performance measurement, ethics, and career opportunities in the IT field.
This paper takes an enterprise architecture approach to describe the IT Security Architecture impacts of migrating from an employer supplied “use what you’re told” (UWYT) model to an employee purchased “bring your own device” (BYOD) model. More and more employees and executives demand the option to use their consumer IT devices to do their work. This blend of work and life, combined with flexible work hours also contributes to an atmosphere where people want to be able to work with the tools of their choice.
This paper takes an enterprise architecture approach to describe the IT Security Architecture impacts of migrating from an employer supplied “use what you’re told” (UWYT) model to an employee purchased “bring your own device” (BYOD) model. More and more employees and executives demand the option to use their consumer IT devices to do their work. This blend of work and life, combined with flexible work hours also contributes to an atmosphere where people want to be able to work with the tools of their choice.
How the Consumerization of IT Affects Your BusinessMicrosoft
This white paper presents the reference model and taxonomy for the consumerization of IT, supported by business scenarios and strategies for supporting consumerization of IT initiatives.
This white paper is one part of the “Microsoft Recommendations for a Consumerization of IT Strategy” series. This series introduces the phenomenon known as the consumerization of IT, including strategies for supporting the proliferation of devices in the workplace and supporting work tasks on personal devices at diverse locations.
This paper discusses the adoption of cloud computing by many businesses and organizations. Cloud
adoption has many benefits such as reduced IT costs, and accelerated adoption of new services. However, this
accelerated adoption present challenges to effective Identity Management. Many existing Identity Management
problems exist in cloud computing, but are further complicated. Now IT professionals must think outside the
realm of the internal IT infrastructure to integrate cloud services into the organization. User
provisioning/deprovisioning, credential management, auditing/access monitoring, and federal regulation
compliance must be considered across the boundaries of the internal organization’s network. Traditional
Identity Management systems can be leveraged to solve these issues. Most cloud service providers have means
to integrate on-premise Identity Management systems and identity records into their services. This requires
bridiging and/or proxy systems for on-premise resources to interact with cloud services. Vendors such as
Microsoft andCelestix provide such systems that bridge between on-premise and the cloud. New solutions are
also being developed and adopted with a “cloud first” approach in the form of Identity as a Service (IDaaS).
This is an evolving new approach that has potential to also revolutionize how Identity Management is conducted
in organizations. Any solutions adopted to meet cloud Identity Management challenges must still comply with
organizational and federal regulation requirements.
This paper will examine why its become important for organizations to develop an comprehensive Information Technology (IT) Modernization strategy that focuses on improving their business process and protecting their network infrastructure by leveraging modern-day cybersecurity tools. Most of the topic will focus on the U.S. Department of Defense’s (DOD) strategy towards improving their network security defenses for the department and the steps they’ve taken at the agency level where components under DOD such as DISA (The Defense Information Systems Agency) are working towards adding tools that provides additional capabilities in the cyber space. This approach will be analyzed to determine if DOD goals address any of their vulnerabilities towards protecting their networks. One of the agencies under the DOD umbrella called DISA (The Defense Information Systems Agency) provides DOD a template on how to build a network that relies upon layers of security to help it combat cyber attacks against its network. Whether that provides an effective solution to DOD remains a question due to the many components that operate under its direction. Managing these networks is the principle responsibilities for the Department of Defense. Nevertheless, it does demonstrates that there are tools available to help DOD build an strong enterprise cyber network of situational awareness that strengthens the ability to protect their network infrastructure.
How the Consumerization of IT Affects Your BusinessMicrosoft
This white paper presents the reference model and taxonomy for the consumerization of IT, supported by business scenarios and strategies for supporting consumerization of IT initiatives.
This white paper is one part of the “Microsoft Recommendations for a Consumerization of IT Strategy” series. This series introduces the phenomenon known as the consumerization of IT, including strategies for supporting the proliferation of devices in the workplace and supporting work tasks on personal devices at diverse locations.
This paper discusses the adoption of cloud computing by many businesses and organizations. Cloud
adoption has many benefits such as reduced IT costs, and accelerated adoption of new services. However, this
accelerated adoption present challenges to effective Identity Management. Many existing Identity Management
problems exist in cloud computing, but are further complicated. Now IT professionals must think outside the
realm of the internal IT infrastructure to integrate cloud services into the organization. User
provisioning/deprovisioning, credential management, auditing/access monitoring, and federal regulation
compliance must be considered across the boundaries of the internal organization’s network. Traditional
Identity Management systems can be leveraged to solve these issues. Most cloud service providers have means
to integrate on-premise Identity Management systems and identity records into their services. This requires
bridiging and/or proxy systems for on-premise resources to interact with cloud services. Vendors such as
Microsoft andCelestix provide such systems that bridge between on-premise and the cloud. New solutions are
also being developed and adopted with a “cloud first” approach in the form of Identity as a Service (IDaaS).
This is an evolving new approach that has potential to also revolutionize how Identity Management is conducted
in organizations. Any solutions adopted to meet cloud Identity Management challenges must still comply with
organizational and federal regulation requirements.
This paper will examine why its become important for organizations to develop an comprehensive Information Technology (IT) Modernization strategy that focuses on improving their business process and protecting their network infrastructure by leveraging modern-day cybersecurity tools. Most of the topic will focus on the U.S. Department of Defense’s (DOD) strategy towards improving their network security defenses for the department and the steps they’ve taken at the agency level where components under DOD such as DISA (The Defense Information Systems Agency) are working towards adding tools that provides additional capabilities in the cyber space. This approach will be analyzed to determine if DOD goals address any of their vulnerabilities towards protecting their networks. One of the agencies under the DOD umbrella called DISA (The Defense Information Systems Agency) provides DOD a template on how to build a network that relies upon layers of security to help it combat cyber attacks against its network. Whether that provides an effective solution to DOD remains a question due to the many components that operate under its direction. Managing these networks is the principle responsibilities for the Department of Defense. Nevertheless, it does demonstrates that there are tools available to help DOD build an strong enterprise cyber network of situational awareness that strengthens the ability to protect their network infrastructure.
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
Ever wonder how social business calculates ROI? this IDC white paper provides a perspective on the ROI of social media and how to calculate the business value.
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Individual Project I-3
1. Title
Technology Innovation Project
2. Introduction
Background of the Corporation
Largo Corporation is a major multinational conglomerate corporation which specializes in a wide array of products and services. These products and services include healthcare, finance, retail, government services, and many more. The annual revenue is about $750 million and it has about 1,000 employees. The parent company is located in Largo, Maryland and its subsidiaries are headquartered throughout the United States.
The mission of the corporation is to bring the best products and services to people and businesses throughout the world so they can then realize their full potential.
The corporate vision guides every aspect of their business to achieve sustainable, quality growth:
Productivity: Be a highly effective, lean and fast-moving organization.
People: Be a great place to work where people are inspired to achieve their maximum potential.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Responsible: Be a responsible citizen that makes a difference through ethical behavior.
Revenue: Maximize long-term return while being mindful of our overall responsibilities.
The company’s culture is reflected in their corporate values:
Leadership: Courage to shape a better future.
Collaboration: Leverage collective intelligence.
Accountability: Own up to your responsibility.
Passion: Committed to excellence.
Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
1. .1. Explain why competitive advantages are temporary along with.docxmonicafrancis71118
1. .1. Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis.
2. 2.2. Describe Porter’s Five Forces Model and explain each of the five forces.
3. 2.3. Compare Porter’s three generic strategies.
4. 2.4. Demonstrate how a company can add value by using Porter’s value chain analysis.
Identifying Competitive Advantages
LO 2.1 Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis.
Running a company today is similar to leading an army; the top manager or leader ensures all participants are heading in the right direction and completing their goals and objectives. Companies lacking leadership quickly implode as employees head in different directions attempting to achieve conflicting goals. To combat these challenges, leaders communicate and execute business strategies (from the Greek word stratus for army and ago for leading).
A business strategy is a leadership plan that achieves a specific set of goals or objectives such as increasing sales, decreasing costs, entering new markets, or developing new products or services. A stakeholder is a person or group that has an interest or concern in an organization. Stakeholders drive business strategies, and depending on the stakeholder’s perspective, the business strategy can change. It is not uncommon to find stakeholders’ business strategies have conflicting interests such as investors looking to increase profits by eliminating employee jobs. Figure 2.1 displays the different stakeholders found in an organization and their common business interests.
Good leaders also anticipate unexpected misfortunes, from strikes and economic recessions to natural disasters. Their business strategies build in buffers or slack, allowing the company the ability to ride out any storm and defend against competitive or environmental threats. Of course, updating business strategies is a continuous undertaking as internal and external environments rapidly change. Business strategies that match core company competencies to opportunities result in competitive advantages, a key to success!
A competitive advantage is a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices. Unfortunately, competitive advantages are typically temporary, because competitors often quickly seek ways to duplicate them. In turn, organizations must develop a strategy based on a new competitive advantage. Ways that companies duplicate competitive advantages include acquiring the new technology, copying the business operations, and hiring away key employees. The introduction of Apple’s iPod and iTunes, a brilliant merger of technology, business, and entertainment, offers an excellent example.
In early 2000, Steve Jobs was fixated on developing video editing software.
Know how Sony Ericsson perform their Business Strategy for their organization growth. This is sample ppt for Business strategy for university students to learn basic of business and its strategy. For more PPT kindly contact us at given email:help@instantassignmenthelp.com.au or toll free number:+61 879 057 034
Running Head BUSINESS ANALYTICS IMPLEMENTATION PLAN PART 1 1.docxjoellemurphey
Running Head: BUSINESS ANALYTICS IMPLEMENTATION PLAN PART 1
1
BUSINESS ANALYTICS IMPLEMENTATION PLAN PART 1
12
Business Analytics Implementation Plan Part 1
Name
Institution
Table of Contents
i. Introduction
ii. Body
a) Apple Company
b) How business analytics they could apply to the business in multiple scenarios
c) Benefits and disadvantages of business analytics
d) Challenges the organization may face
e) Three business analytic techniques
f) Implementation plan
g) Backup proposal in case management
iii. Conclusion
iv. References
Abstract
Apple Inc. is an IT based organization that manufactures Hi-Tech products such as Smartphone, iPad, iPod, and Mac books. The use of technology has influenced a number of issues with the company as a result of risks that are associated with IT based organizations such as Amazon. Today, Apple is among the organizations that face great challenges. This aspect has affected how information is transmitted and how the company is managed. In the current world, business analytics and big data are the two major exiting areas in business and IT in Apple. The main objective of business analytics is to enable users to make decisions based on the tasks that they handle in their assigned departments. There are different departments at Apple Inc., therefore, the use of BI would allow the company to analyze complex tasks. In addition, the company will enable the end users to make decisions on the company’s tasks and analysis. BI is appropriate for business because it enables IT based organizations such Apple Inc. to customize reports to their needs. In that case, the management of the company should consider implement BI so as to ensure business success.
Keywords: Business Analytics, Apple Inc., Information Technology and Business Intelligence
Introduction
Business Analytics is one of the latest developments in data mining, marketing analysis, artificial intelligence, intelligence agent, distributing computing, and network security. More than a few organizations are eager to implement business analytics to assist them in reducing costs and increase revenues. However, these organizations face an uncharted territory in the area of analytics and need assistance on how to solve implementation issues. Some of these issues include mapping business objectives to analytics, resources, data understanding, and planning. Today, the use of technology in Information Technology (IT) based organizations is one of the key aspects that continue to influence new innovations.
Apple Company
Apple Inc. is an IT based organization that manufactures Hi-Tech products such as Smartphone, iPad, iPod, and Mac books. The use of technology has influenced a number of issues with the company as a result of risks that are associated with IT based organizations such as Amazon. Today, Apple is among the organizations that face great challenges. This aspect has affected how information is transmitted and how the company is managed. In ...
5 Key Aspects of Information Technology Project Justification Ensono
In today’s IT world, alignment with business needs and leaders is crucial. Requesting investment in IT applications and or infrastructure is a challenging event. In the not too distant past, if the justification for an investment was that IT was going to reduce costs and get more efficient or provide a more stable environment, then you likely got approval.
Learn strategies on how to be successful at justifying your IT projects.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Chapter 1 Lecture
1. Part I. Understanding Information Systems that Support
Organizational Performance
C hapter 1
Information Systems in the 2010s
C o u rs e
Copyright 2012 John Wiley & Sons, Inc.
1-1
2. Chapter 1 Outline
1.1 Positioning IT to Optimize Performance
1.2 Information Systems and IT: Core Concepts
1.3 Business Performance Management (BPM) and
Measurement
1.4 Strategic Planning and Competitive Models
1.5 Why IT is Important to Your Career, and IT Careers
Copyright 2012 John Wiley & Sons, Inc.
1-2
3. Chapter 1 Learning Objectives
Understand the role of IT in optimizing performance.
Explain why the business value of IT is determined by
people, business processes, & organizational culture.
Describe the role of IT in business performance
management (BPM) & the performance measurement
process.
Understand the strategic planning process, SWOT
(strengths, weaknesses, opportunities, threats) analysis,
& competitive models.
Discuss how IT impacts your career & the positive
outlook for IS management careers.
Copyright 2012 John Wiley & Sons, Inc.
1-3
4. For Class Discussion & Debate
Interacting with Customers at Optimal Times
Scenario for Brainstorming and Discussion
Smartphones have innovative user interfaces and applications &
significant processing power and storage capacity. And most owners
would not ever be without their mobiles. Given these factors,
consider a company that could benefit from using 2D tags.
a) Explain how the company could benefit from the “power and
presence” of smartphones and 2D tag interactivity.
b) Describe where the 2D tags should be positioned or located
to achieve the benefit.
c) Compare and assess your answers with others in your class.
Copyright 2012 John Wiley & Sons, Inc.
1-4
5. Debate
Assume that you work for a financial institution whose problem is
attracting new customers. The company wants to attract recent college
graduates & MBAs. Your company wants to add 2D tags to post cards that
are being mailed to prospects as part of a new marketing campaign.
When tags on the post cards are snapped, the 2D tags would link to a
compelling offer for customers who opened an account.
There are 2 outcomes: either this 2D tag campaign will solve the
problem or it won’t solve it.
Your position is either that you’re in favor of this IT
solution or you’re against it.
Select one of these 2 positions and defend it in a debate
with a person/team representing the opposite position.
Copyright 2012 John Wiley & Sons, Inc.
1-5
6. 1.1 Positioning IT to Optimize Performance
Business performance depends on:
AGILITY: Importance of being an agile enterprise
(able to adapt rapidly) has never been greater because
of bad economic conditions and advances in mobile
technology.
MOBILITY: Connect with customers anywhere/time.
The shift from PCs to mobile devices has made
location irrelevant to a large extent.
• Touch-navigate devices running on 3G & 4G networks
together with innovative IT (e.g., 2D tags) create business
opportunities.
Copyright 2012 John Wiley & Sons, Inc.
1-6
7. IT creates a competitive edge —
until it’s duplicated by a competitor or replaced by newer technology
Past decade: companies were adapting to social
networking. Facebook, LinkedIn, YouTube, Twitter
and blogs became extensions of businesses to reach
customers, prospects, and business partners.
Today: companies want to grab the attention of
potential and current customers on their mobiles.
Companies are developing ways to connect with &
push content to social networks and mobile devices.
Copyright 2012 John Wiley & Sons, Inc.
1-7
8. Business Innovation & Disruption of the Status Quo
Widespread adoption of new IT is going to disrupt the usual way
business is done.
Examples:
Winter Olympics 2010 was the 1st social media Olympics. Twitter
and Facebook were platforms used by marketers, athletes, and
sports fans to share news, get game updates, and send/ receive
marketing promotions.
Facebook, Skype, and blogs formed critical ISs after the Haiti and
Chile earthquakes in 2010. They were used to communicate, find
missing people, and request donations to the Haitian relief.
Whole Foods Market attracts customers and reinforces customer
relationships via its free iPhone app. Instead of pursuing customers
with traditional advertising only, Whole Foods is attracting
customers via its lower cost and more targeted iPhone app.
Copyright 2012 John Wiley & Sons, Inc.
1-8
9. Innovation leads to profitable growth if that
innovation does one or more of the following:
Generates new profit pools
Increases demand for products and services
Attracts new customers
Opens new markets
Sustains the business for years to come
Copyright 2012 John Wiley & Sons, Inc.
1-9
10. 1.2 Information Systems and IT: Core Concepts
Figure 1.3 Four Basic Functions of an Information System:
Input, Processing, Storage, & Output
Copyright 2012 John Wiley & Sons, Inc.
1-10
11. Figure 1.4 Components of Information Systems
Copyright 2012 John Wiley & Sons, Inc.
1-11
12. IS value is determined by the relationships among
ISs, people, & business processes—all of which are
influenced by organizational culture
Figure 1.5 Information Systems Function Within a Culture
Copyright 2012 John Wiley & Sons, Inc.
1-12
13. 1.3 Business Performance Management (BPM)
and Measurement
To manage performance, 2 basic requirements are:
Being able to measure. You cannot manage
what you cannot measure. The more accurate &
timely the data, the better the ability to measure.
Knowing that your indicator is measuring the
right thing. Not all performance metrics are
clearly linked to the desired outcome.
• Consider how much easier it is to measure sales
revenues than to measure customer loyalty.
Copyright 2012 John Wiley & Sons, Inc.
1-13
14. Measuring business performance requires:
1. identifying the most meaningful measures of
performance
2. being able to measure them correctly
3. selecting the set of measures that provides a
holistic indicator of total business performance, and
4. identifying who should receive the reports and in
what timeframe
Copyright 2012 John Wiley & Sons, Inc.
1-14
15. Business Performance Measurement (BPM) Process
Major steps in BPM are:
Step 1. Decide on desired performance levels.
Step 2. Determine how to attain the performance levels.
Step 3. Periodically assess where the organization stands with
respect to its goals, objectives, and measures.
Step 4. Adjust performance and/or goals.
• If performance is too low, corrective actions need to be
taken to close the gap.
Copyright 2012 John Wiley & Sons, Inc.
1-15
16. Ethical Issues
IT creates challenging ethical issues ranging from
employee e-mail monitoring to invasion of
customers’ privacy.
Ethical issues create pressures or constraints on
business operations.
Ethics relates to standards of right and wrong.
Information ethics relates to standards of right and
wrong in information management practices.
Copyright 2012 John Wiley & Sons, Inc.
1-16
17. 1.4 Strategic Planning and Competitive Models
Strategy defines the plan for how a business will achieve
its mission, goals, and objectives.
Strategy planning is critical for all organizations,
including for-profits, nonprofits, government agencies,
healthcare, education, military, and social services.
Strategic analysis is the scanning and review of the
political, social, economic and technical environment of
the organization.
• SWOT analysis involves the evaluation of strengths and
weaknesses, which are internal factors; and opportunities and
threats, which are external factors.
Copyright 2012 John Wiley & Sons, Inc.
1-17
18. Basis of Porter’s Competitive Forces Model
Before examining the competitive forces model, it’s
helpful to understand that it is based on the concept
of profitability and profit margin.
PROFIT = TOTAL REVENUES - TOTAL COSTS
PROFIT MARGIN = SELLING PRICE - COST OF THE ITEM
• Profit margin measures the amount of profit per
unit of sales, and does not take into account all
costs of doing business.
Copyright 2012 John Wiley & Sons, Inc.
1-18
19. Porter’s 5 competitive forces model
1. Threat of entry of new competitors
2. Bargaining power of suppliers
3. Bargaining power of customers or buyers
4. Threat of substitute products or services
5. Competitive rivalry among existing firms in the
industry
Porter discusses this model on YouTube (13-minutes)
youtube.com/watch?v=mYF2_FBCvXw
Copyright 2012 John Wiley & Sons, Inc.
1-19
20. Figure 1.9 The firm’s value chain, with arrows illustrating the flow of goods and services
Copyright 2012 John Wiley & Sons, Inc.
1-20
21. IT Failures
Some IT projects are doomed from the start because of
inadequate budgeting and/or other necessary resources.
On February 24, 2008, about 2/3 of the world was unable to
see YouTube for several hours. This happened when the
Pakistan Telecommunication Authority decided to block
offensive content in their own country.
The UK National Offender Management Information System
project (NOMIS) failed due to mismanagement and vast
budget overruns.
The U.S. Census Bureau faced a $2 billion loss on an IT project
to replace paper-based data collection methods with
handheld devices for the 2010 census. The Bureau had to
scrap the project.
Copyright 2012 John Wiley & Sons, Inc.
1-21
22. 1.5 Why IT is Important to Your Career, and IT
Careers
Business is IT-dependent
For most organizations, if their computer network
goes down, so does the business
Imagine not having Internet access for 24 hours--
no texting, e-mail, Facebook, Twitter, Google, data
access, etc.
How would that impact your life?
Copyright 2012 John Wiley & Sons, Inc.
1-22
23. IT as a Career: The Nature of IS and IT Work
In today’s workplace, it is imperative that ISs work
effectively and reliably.
IS managers play a vital role in the implementation and
administration of technology within their
organizations.
• They plan, coordinate, and direct research on the
computer-related activities of firms.
• In consultation with other managers, they help determine
the goals of an organization and then implement
technology to meet those goals.
• They oversee all technical aspect of an organization, such
as software development, network security, and Internet
operations.
Copyright 2012 John Wiley & Sons, Inc.
1-23
24. Chapter 1 Link Library
How to generate a Microsoft Tag microsoft.com/tag/
How to create a custom 2D tag
mediadl.microsoft.com/mediadl/www/t/tag/CreatingCustomTags.wmv
How to download a reader gettag.mobi/
Apple iPad apple.com/ipad/
iReport, a user-generated section of CNN.com ireport.com/
Porter’s 5 Competitive Forces Model youtube.com/watch?v=mYF2_FBCvXw
U.S. Bureau of Labor Statistics bls.gov/oco/ocos258.htm
Teradata University Network (TUN) teradatauniversitynetwork.com/tun/
Leadership in Energy and Environmental Design (LEED) usgbc.org/leed
U.S. CIA World Factbook cia.gov/library/publications/the-world-factbook/
UK National Offender Management Information System project (NOMIS)
nao.org.uk/whats_new/0708-1/0809292.aspx
Copyright 2012 John Wiley & Sons, Inc.
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