Spirits Industry Tastings & Special Events

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The document discusses the spirits industry and consumer sampling events both on and off premises. It focuses on tastings and special events related to spirits. The field marketing specialist Emily F Ryan likely coordinates these sampling promotions for the spirits industry.

Spirits Industry
On & Off Premise
Tastings & Special Events
Emily F Ryan
Field Marketing Specialist

On & Off Premise Consumer
Sampling Events

Spirits Industry Tastings & Special Events

Jednym z ważniejszych elementów sklepu internetowego, mającym ogromny wpływ na sprzedaż, jest proces zakupowy, czyli wszystkie kroki, które użytkownik musi zrealizowad po dodaniu do koszyka produktów, aby sfinalizowad swój zakup. Im więcej problemów i trudności napotka na drodze kupna, tym łatwiej jest mu zrezygnowad i porzucid swoje zakupy. Według statystyk 59,8% użytkowników przerywa proces zakupowy i nigdy go nie kooczy [Web Design]. Jeśli nawet pozostali dotrwają do kooca, to wszystkie negatywne doświadczenia wpłyną niekorzystnie na ich dalsze relacje ze sklepem. W celu poznania problemów, jakie mogą mied użytkownicy podczas procesu zakupowego, przeprowadzone zostały badania użyteczności z wykorzystaniem eyetrackingu. Głównymi obszarami, które zostały poddane badaniu były:  Opcje i informacje w koszyku  Nawigacja w procesie zakupowym,  Czytelnośd umieszczanych opisów,  Informacje o kosztach dostawy i płatności,  Działanie formularzy. Do analizy zostały również włączone wnioski z innych badao, w których wzięto pod uwagę wpływ poszczególnych rozwiązao na konwersję (stosunek procentowy wszystkich unikalnych wizyt do wizyt, które zakooczyły się kupnem).

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