This document provides an overview of personal selling and sales management. It discusses the roles of salespeople and sales managers. For salespeople, the key roles include generating revenue, meeting customer expectations, and providing market information. The document also outlines the steps in the sales process, including prospecting, developing relationships, and enhancing relationships. For sales managers, the main activities involve developing strategy, organizing the salesforce, directing salespeople, and evaluating performance. It concludes by discussing ethical issues and competencies for both salespeople and sales managers.