The document discusses adapting a campaign to an organization's culture by researching the organization's cultural history, mythology, and values. It recommends understanding how the organization perceives itself and its origins based on the founder's vision. A campaign should create rituals, celebrate values, and retell stories that renew the organizational myth and fit with its goals, philosophy, and mission while adapting to its existing structure.

1. Adapting the Campaign to the Organizational Culture To be effective, the campaign should fit the organizational culture.

2. CULTURAL HISTORY AND MYTHOLOGY

3. Research on the Organizational Culture Roots of = Cultural history Research on the History & Corporate Mythology CULTURAL HISTORY AND MYTHODOLOGY How perceives itself Origins Entity and Founder’s vision

4. Research on the Organizational Culture Roots of = Cultural history Research on the History & Corporate Mythology CULTURAL HISTORY AND MYTHODOLOGY How perceives itself Origins Entity and Founder’s vision

5. Cultural History: Why it does things that it does?

6. Mythology: Facts --- interpretations

7. Understanding the organization’s mythological history and historical culture.

8. Habits hard to break“imagined presence” “That’s not the way Walt would do it”

9. Myth Organizational self-identification Social Self-identification Self-conscious Self-awareness Fulfills their needs

10. Myth Organizational self-identification Social Self-identification Self-conscious Self-awareness Fulfills their needs

11. A camping may create a new ritual, celebrate old ones, restate treasured values, retell old stories, or otherwise renew the organizational myth.

12. Research Corporate Mythic History

13. An Organization’s mythology develops in six stages Doctrine Belief system Social and Ethical events Institutionalization of the events Existential interpretation of the events Founding Events

14. Adapting to Organizational Philosophy and Mission

15. Goals Philosophy

16. Organizational Mission

17. OrganizationalPhilosophy

18. Adapting to OrganizationalStructure

19. Effort Expectancies Affects behavior Motivation Performance Constrains or facilitates

20. Strategicapex Technostructure Support staff Middleline Management Operating Core Mintzberg’s model five basic parts of a typical organization