Team Name: BDheroes Team Members: 1. Md. Abrar Jahin 2. Ishrak Hamid Kathok 3. Sabbir Hossain Sourav Our team BDheroes is the finalist of this renowned entrepreneurial competition "Entrepret Season-2". We presented our business model in front of the successful corporate leaders of the Bangladesh Industry. I pray and hope that we'll be the champion next time with our cunning business model.

3. Survey on Potential Freelancers
Out of 125 students surveyed :
44.8% thinks freelancing is complicated
91.2% wants to learn IT freelancing and
work on IT projects!
96.8% wants an income source that will
help them create better work portfolio
A
B
C

4. Key Issues
4
2
3
1
5
70% less income generated by Bangladesh compared to India
No platform for IT freelancing (no all-in-one platform for IT
freelancing services)
Students are not familiar with the process of freelancing
Lack of skilled freelancers and scammers ruining Bangladesh’s
freelancing reputation
IT solutions provided by the software/IT firms are not flexible
6
Students do not have part time jobs which are mentionable in
their portfolio

5. BD HEROES
Tagline: “Be A Hero Yourself”
Green marketing is a practice whereby companies
seek to go above and beyond traditional values.
A Git and Jenkins integrated IT
marketplace that provides
Developer-Independent and
Flexible IT solutions.

6. Git and Jenkins
A free and open source distributed
version control system.
Git
An open source automation server which helps
developers to build, test, and deploy their
software
Jenkins

7. Offered Services
● Web development
● Application development
● Game development
● AI development
● IoT development
● Machine learning
● Data science/analysis
● Networking solution
● Cyber security
● Blockchain
● IT management and support

8. Flexible IT Solutions
● Developer Independent IT solution
● Track progress
● Access version history of codes used
for a lifetime

9. Teaching IT Freelancing
Teaching students IT freelancing
through our E-learning partners:
Bohubrihi, Ghoori Learning,
Programming Hero, Udemy, Coursera,
Cisco & edX

10. Aptitude Test
Freelancers who will pass the Aptitude
Test set for specific skills can take part in
job auction offered by buyers. This
process will solve the “chicken and egg”
problems for new freelancers.

11. Screening Freelancers
IT freelancers, who will pass our designed test will
be able to work at BDHEROES.
The test will be available as the course assessment
test at our partners’ courses and also directly at our
websites for existing IT freelancers.

12. User Friendliness
Easily manageable platform and
version control system for all with
step by step tutorials.

13. Work Portfolio
Our freelancers will have a work
portfolio created for them which can
be shared on LinkedIn and they can
also include it on their resume.

14. Competitive Advantage
20% 20%
FEATURES Upwork Fiverr
E-learning facility
15% commission rate for sellers
Screening tests for freelancers to
ensure quality
No processing fee or charge for
client
Customized Git facility
BDHEROES
Local payment & withdraw system

15. Business Model Canvas
KEY RESOURCES
Git and
Jenkins
Integrated
software
developing
platform
KEY ACTIVITIES
• Train IT freelancers
• Provide projects for IT
freelancers
• Provide IT solution to
individuals,
organizations and,
businesses.
VALUE PROPOSITIONS
• IT solution with git
and Jenkins
integrated platform
• Developer
independent solution
• Version control
access and historical
backup
• Track changes made
to your software
• Top notch IT
freelancers
CUSTOMER RELATIONSHIPS
• Flexible IT solution provider
(Lifetime service)
• Reliable IT freelancing
platform
CUSTOMER SEGMENTS
Buyers:
• Local and International
• Individuals
• Organizations and
Businesses
Seller:
• Bangladeshi IT students
• Freelancers
• Students/Individuals
(trained by us)
KEY PARTNERS
• Bohubrihi
• Ghoori learning
CHANNELS
Website, Social Media, App,
Campus Heroes
COST STRUCTURE
● Website maintenance expense
● Marketing expense
● Developer Salary
● Intern Salary
REVENUE STREAMS
● 15% commission
● Ads on our website
● Affiliate earning from partner learning platforms
● “Bidding Aptitude Test” fees

16. SHORT
TERM
LONG
TERM
Acquiring and
Creating
Freelancers
Acquiring Clients
Strategic Plan

17. Total Available Market
$1 trillion Market Size
That means Freelancing
is now a Bigger industry
than Construction

18. Serviceable Available Market
Client market
$13 million
Seller: 650,000 freelancers,
500,000 active
Seller: Total 100,000 IT
students in Bangladesh

19. Serviceable Obtainable Market
Seller: 40% IT students in
1 years. (40,000)
200k IT freelancers,
400k taught by us
Client: $10
Million
created by us
5%, 10%, 10% and
15% ( In the 4
Quarters)
India $53 million

20. Marketing Plan
● Initial Stage Plan
● Growth Stage Plan

21. Initial Stage Plan
Content
Marketing
“Be your
own hero”
campaign
Social Media
Promotion
through real
Freelancers
stories
Initial
Marketing

22. Growth Stage Plan
Search
Engine
Marketing
Workshops Partnering
with
Hackathons
Feature on
Third-Party
Website
Email
Marketing
01 02 03 04 05

23. Key Performance Indicators
Transaction
Number of Users
User Retention
Revenue

24. Monitoring and Evaluation
Survey to Find
Brand Awareness
Quarterly Feedback
from Various Channels
Financial
Targets
Monitoring
User Retention

25. Financial Plan
● Initial Stage Budget
● Growth Stage Budget

26. Initial Stage Budget
Items Q1 (BDT) Q2 (BDT) Q3 (BDT) Q4 (BDT)
Total
(BDT)
Website maintenance 6000 6000 12,000 12,000 36,000
Content Marketing 9000 18,000 30,000 30,000 87,000
Social Media Promotion 38,070 76,230 152,550 381,220 648,070
"Be your own Hero" campaign 120,000 60,000 60,000 50,000 290,000
Total 173,070 160,230 254,550 473,220 1,061,070

27. Items Average Cost (BDT) Calculation
Total
(BDT)
Website Maintenance 8000/month 8000*12 96,000
Third Party Website 4200/month 4200*12 50,400
Office Rent 30,000/month 30000*12 360,000
Developer Salary (2) 40,000/month 40,000*2*12 960,000
Intern Salary (5) 7,000/month 7,000*5*12 420,000
Social Media Promotion 75,000/month 75000*12 900,000
Workshops 40,000/workshop 40000*10 400,000
Email marketing 5000/month 5000*12 60,000
Total 3,246,400
Growth Stage Budget

28. Items
Reach on average
channel per campaign Calculation Total
Content Marketing 43,500 43500 43,500
"Be your own Hero" campaign 30,000 30,000 30,000
Social Media Promotion 1,000,000 1,000,000 10,00,000
Total 1,073,500
Third Party Website 150,000 150,000 150,000
Social Media Promotion 1,200,000 1,200,000 1,200,000
Workshop 500 500*10 5,000
Email marketing
62,670
(Subscribers:300000,
Open rate: 20.89%) 62,670 62,670
Total 1,417,670
Total Reach

30. Break-Even

31. Items Formula Calculation Total (BDT)
Cost per Reach
(Total investment / Total people
reached) 7,473,870 / 2,491,170 1.729
Revenue
Commission + Ads + ‘Bidding
Aptitude Test’ fees + Affiliate
Earning (E-Learning Platforms)
255,660 + 1,164,775 +
6,165,007 7,585,442
Net Profit Revenue - Investment 7,585,442 - 7,473,870 111,572
ROI (Net Profit / Total Investment) 111,572 / 7,473,870 0.015%
ROI

32. Financial Takeaways
TOTAL
BUDGET
BDT
74.73 lacs
ROI
0.015%
COST PER REACH
BDT
1.729

33. Takeaways
Educate
Inspire
Equip
Deliver
Website
Flexible IT
solutions
Newspapers, Social
Media, E-learning
platforms
TVC, Billboards,
Online
Promotion
Promote
BDHEROES

34. Thank You