Organized real estate brokerage lacks ground level reach, showcasing huge market potential as real estate makes up 60% of average individual's lifetime income. While technology allows 97% of US real estate transactions to originate online, 98% still close through brokers due to lack of reliable property listing systems in India. There is an opportunity for real estate brokers to partner with builders to gain exclusive brokerage rights and reduce builders' sales and marketing costs. Additionally, the changing customer profile of both end-users and investors presents an opportunity for brokers that can offer quality service and returns over time.

1. Changing Trends
in Real Estate
Broking
Presented By:
Mumbai- Gujarat- Maharashtra

2. RE/MAX Mumbai Gujarat Maharashtra
An average individual spends 60% of his life
income on Real Estate.
Only segment of an investors wealth which is
yet unregulated and has no entry barrier unlike
stock brokerage and insurance
A host of international property consultants and
corporate houses entering the market
Organized Real Estate Brokerage sector lacks
ground level reach showcasing huge market
potential
Industry Facts

3. RE/MAX Mumbai Gujarat Maharashtra
Facts
97% of transaction leads in USA originate
online but 98% of them close through a
broker.
Technology in Industry:
Property
websites:
Lack of MLS
system makes
it difficult to
check if the
property is
genuine.
Google
Broker
Groups:
Number of
Broker Groups
available
without a
proper filter
system
Huge number
of property
websites with
few genuine
hits on each

4. RE/MAX Mumbai Gujarat Maharashtra
Change in Trends
• Emphasis on property consultants than
agents
• Changes in laws, policies creating new
information on a daily basis
• Portfolio creation for Real Estate forming
an important factor for investors
• Lack of formal training academies in Real
Estate

5. RE/MAX Mumbai Gujarat Maharashtra
INVENTORY
Fear of
stealing of
property
details
Lack of
complete
details of the
client and his
requirements
I have the
buyers –
where are the
sellers ?

6. RE/MAX Mumbai Gujarat Maharashtra
Traditional Scenario in
Real Estate
BOSS
AGENT
Why Will An Agent Work ??
Max. Commission
by Boss
More time of
monitoring agent
Training of agents
Agents appointed on
Salary + Comm.
Low motivation to
agents
No recognition &
growth

7. RE/MAX Mumbai Gujarat Maharashtra
EXCLUSIVITY CONTRACTS
Exclusivity – Exclusive
right given to a broker
to deal in the property
Exclusivity – Exclusive
right given to a broker
to deal in the property
Builders have turned
brokers incurring huge
costs on Sales and
Marketing
We, realtors, can help
reduce cost of
manning sales office-
site office and get
exclusive brokerage by
joining hands together

8. RE/MAX Mumbai Gujarat Maharashtra
CHANGING CUSTOMER PROFILE
End – Users
• Faster decision making
process
• Time to decision
making and critical
factors in decision
making process
• Brand recall – a critical
factor
• Pays for service quality
Investors
• Returns over period of
time
• More leveraged
positions
• NRI-HNI investments

9. RE/MAX Mumbai Gujarat Maharashtra
Thank you…