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The New Dimensions Of Open For
Enterprise BPM
Clay Richardson, Principal Analyst
May 7, 2014
© 2014 Forrester Research, Inc. Reproduction Prohibited 2
Source: Adapted from October 2013, “Competitive Advantage In The Age Of The Customer”, Forrester report
Age of the customer reshapes demand
and focus of process efforts
Assembly lines Supply chains Automation Engagement
Business process evolution
© 2014 Forrester Research, Inc. Reproduction Prohibited 3
Source: Q3 2013, Global State of Enterprise Architecture Online Survey, Base: 90 EA Professionals
Mobile and customer experiences shift
focus of BPM investments
Over the next 12 months, do you expect to see an increase or
decrease in demand for the following BPM related activities?
© 2014 Forrester Research, Inc. Reproduction Prohibited 4
Process change must blend system-oriented
and design-oriented approaches
• Tailored interactions
• Contextualized experiences
• Focus on empathy
• Support for experimentation
© 2014 Forrester Research, Inc. Reproduction Prohibited 5
Source: Adapted from February 2012 “Mobile Is The New Face of Engagement”, Forrester report
Design thinking underpins systems of
engagement
BPM for transactions
• Focus on executing high volume
transactions
• Targets structured business
processes and systems
• Ideal for slower to change
processes
BPM for engagement
• Focus on delivering adaptive
user experience
• Targeting unstructured or semi-
structured processes
• Ideal for faster-pace of change
• Support new work patterns -
mobile, social
© 2014 Forrester Research, Inc. Reproduction Prohibited 6
Customer experience and mobile
engagement demand open approach to
enterprise BPM.
© 2014 Forrester Research, Inc. Reproduction Prohibited 7
Five key dimensions define the future of
BPM software
Design
Implementation
AccessibilityChange
Collaboration
© 2014 Forrester Research, Inc. Reproduction Prohibited 8
Design: Start process design based on
user experience and engagement
› Mobile-ready forms applications
with minimal hand-coding
› Extend forms to external
customers to speed application
submission and tracking
› Connect smart forms to long
running process automation
and workflow
© 2014 Forrester Research, Inc. Reproduction Prohibited 9
Implementation: Quickly compose
process-based apps
› Eliminate barriers between
requirements and development
› Focus on composable business –
quick change based on new
requirements
› Connect to existing systems of
record, web services, and API’s
© 2014 Forrester Research, Inc. Reproduction Prohibited 10
Collaboration: Drive social interaction
throughout process lifecycle
› Design time collaboration to
engage employees and
customers
› Run time collaboration support
social work patterns and sharing
› Extensible environment allowing
developers to extend out-of-the-
box functionality
© 2014 Forrester Research, Inc. Reproduction Prohibited 11
Change: Adopt new mantra “Start small,
think big, learn fast!”
› Culture of experimentation through
building, deploying, learning
› Unified sandbox for modeling
requirements, implementing
solution, and deployment
› Production-ready environment for
moving from testing to broader
deployment
© 2014 Forrester Research, Inc. Reproduction Prohibited 12
Accessible: Quickly scale from pilot
apps to enterprise critical processes
› Prevent siloed application sprawl
through a single repository for
process applications
› Single unified platform to support
authentication, configuration
management
› Enterprise support for integrating
with systems of record and reuse
of existing services
© 2014 Forrester Research, Inc. Reproduction Prohibited 13
Shift metrics for BPM to focus on
convenience, engagement, advocacy
Outside-In MetricsInside-Out Metrics
AdvocacyAdoption
EngagementQuality
ConvenienceEfficiency
© 2014 Forrester Research, Inc. Reproduction Prohibited 14
Self-service
Human-mediated
Simple Complex
Business Process
Customer
Interac on Mode
B2C apps
Dynamic
Web apps
Forms-
based apps
B2B apps
Case mgt
apps
Source: Forthcoming, “New Dev Platforms Emerging For Customer-Facing Apps”, Forrester report
Identify quick win opportunities to
deliver engaging process-apps
Recommendations
› Embrace design thinking and test-and-learn
methods to focus on customer and employee
engagement
› Evaluate BPM solutions that emphasize rich and
mobile UX to drive intelligent interactions
› Extend process-app development to the
business with “low-code” BPM solutions
Thank you
Clay Richardson,
Principal Analyst
crichardson@forrester.com
+1 703 598 9505

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Open bpm webinar_2014_05_07_forrester

  • 1. The New Dimensions Of Open For Enterprise BPM Clay Richardson, Principal Analyst May 7, 2014
  • 2. © 2014 Forrester Research, Inc. Reproduction Prohibited 2 Source: Adapted from October 2013, “Competitive Advantage In The Age Of The Customer”, Forrester report Age of the customer reshapes demand and focus of process efforts Assembly lines Supply chains Automation Engagement Business process evolution
  • 3. © 2014 Forrester Research, Inc. Reproduction Prohibited 3 Source: Q3 2013, Global State of Enterprise Architecture Online Survey, Base: 90 EA Professionals Mobile and customer experiences shift focus of BPM investments Over the next 12 months, do you expect to see an increase or decrease in demand for the following BPM related activities?
  • 4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4 Process change must blend system-oriented and design-oriented approaches • Tailored interactions • Contextualized experiences • Focus on empathy • Support for experimentation
  • 5. © 2014 Forrester Research, Inc. Reproduction Prohibited 5 Source: Adapted from February 2012 “Mobile Is The New Face of Engagement”, Forrester report Design thinking underpins systems of engagement BPM for transactions • Focus on executing high volume transactions • Targets structured business processes and systems • Ideal for slower to change processes BPM for engagement • Focus on delivering adaptive user experience • Targeting unstructured or semi- structured processes • Ideal for faster-pace of change • Support new work patterns - mobile, social
  • 6. © 2014 Forrester Research, Inc. Reproduction Prohibited 6 Customer experience and mobile engagement demand open approach to enterprise BPM.
  • 7. © 2014 Forrester Research, Inc. Reproduction Prohibited 7 Five key dimensions define the future of BPM software Design Implementation AccessibilityChange Collaboration
  • 8. © 2014 Forrester Research, Inc. Reproduction Prohibited 8 Design: Start process design based on user experience and engagement › Mobile-ready forms applications with minimal hand-coding › Extend forms to external customers to speed application submission and tracking › Connect smart forms to long running process automation and workflow
  • 9. © 2014 Forrester Research, Inc. Reproduction Prohibited 9 Implementation: Quickly compose process-based apps › Eliminate barriers between requirements and development › Focus on composable business – quick change based on new requirements › Connect to existing systems of record, web services, and API’s
  • 10. © 2014 Forrester Research, Inc. Reproduction Prohibited 10 Collaboration: Drive social interaction throughout process lifecycle › Design time collaboration to engage employees and customers › Run time collaboration support social work patterns and sharing › Extensible environment allowing developers to extend out-of-the- box functionality
  • 11. © 2014 Forrester Research, Inc. Reproduction Prohibited 11 Change: Adopt new mantra “Start small, think big, learn fast!” › Culture of experimentation through building, deploying, learning › Unified sandbox for modeling requirements, implementing solution, and deployment › Production-ready environment for moving from testing to broader deployment
  • 12. © 2014 Forrester Research, Inc. Reproduction Prohibited 12 Accessible: Quickly scale from pilot apps to enterprise critical processes › Prevent siloed application sprawl through a single repository for process applications › Single unified platform to support authentication, configuration management › Enterprise support for integrating with systems of record and reuse of existing services
  • 13. © 2014 Forrester Research, Inc. Reproduction Prohibited 13 Shift metrics for BPM to focus on convenience, engagement, advocacy Outside-In MetricsInside-Out Metrics AdvocacyAdoption EngagementQuality ConvenienceEfficiency
  • 14. © 2014 Forrester Research, Inc. Reproduction Prohibited 14 Self-service Human-mediated Simple Complex Business Process Customer Interac on Mode B2C apps Dynamic Web apps Forms- based apps B2B apps Case mgt apps Source: Forthcoming, “New Dev Platforms Emerging For Customer-Facing Apps”, Forrester report Identify quick win opportunities to deliver engaging process-apps
  • 15. Recommendations › Embrace design thinking and test-and-learn methods to focus on customer and employee engagement › Evaluate BPM solutions that emphasize rich and mobile UX to drive intelligent interactions › Extend process-app development to the business with “low-code” BPM solutions
  • 16. Thank you Clay Richardson, Principal Analyst crichardson@forrester.com +1 703 598 9505