The document discusses the need for organizations to change their approach to change management by focusing on the individual. It argues that viewing change as something that is started and finished is outdated and that organizations instead need to help individuals be ready to continuously adapt and evolve. Rather than punishing noncompliance, the most effective strategies make change about supporting each person's needs and helping them through the process of change with an individualized plan. This focus on the individual is described as key to facilitating real organizational evolution.