15. Change A" A ----------------------------------------- B B"
Phase Unfreeze Mobilise Implementation Sustain
Activity Case for change Design/prototype Build/test/transition Improve
Story WHY ---------------HOW-----------------WHAT----------------WHAT NOW----------->
CONNECT
INSPIRE
COMMUNICATE
EDUCATE
16.
17. DriveChange
CONNECT INSPIRE COMMUNICATE EDUCATE
Urgency
- > Feedback
Dreams/goals
-> Perspective
Engage!
Dialogue!
-> Mental
constructions
New paradigma
(1+1=10)
-> Awareness
Different levels of
speed
(Rogers’curve)
Wandering
Around
Multi Platform –
Multi Language –
Tone of Voice
New patterns
(“learning is a
process” – repeat
repeat repeat)
Change Agents Example
behaviour
managers/
leaders
Support various
communication
styles
(e.g. DISC)
Support various
learning styles
(e.g. KOLB)
Key Performance
Indicators
Trust (no blame) Heart+Soul Room for
experiment
Fun – Positive
Emotions
KISP (keep it as
simple as
possible)
Co – Create!