Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Change management
1. CHANGE MANAGEMENT
CRASH COURSE
ZEESHAN SYED
“ Change management is the process, tools
and techniques to manage the people-side of
business change to achieve the required
business outcome, and to realize that business
change effectively within the social
infrastructure of the workplace. “
2. CHANGE MANAGEMENT
A useful definition of
change management
that I use is:
‘The coordination of a
structured period of transition
from Current undesirable
state to an improved desired
future state ; with an aim to
achieve lasting change within
an organization'.