Chanel is a luxury fashion house known for its iconic designs. Some key points: - Founded in 1909 by Gabrielle "Coco" Chanel and known for its simplicity and quality materials like diamonds and leather. - Proposes expanding into pet luxury goods like collars, leashes and customized accessories to target affluent pet owners. - Suggests a new product line focus on pet accessories to capitalize on the growing pet goods market and affinity owners have for their pets. - Provides recommendations like expanding into new markets and product categories like men's cosmetics to continue success.

1. CHANEL
Presented by:
Birgit
Clemence
Sonia

2. INTRODUCTION

3. CONTENTS
History
Target Market
Introducing New
4 P’s
Product
SWOT
Market
Competition
Opportunity
Recommendations
Materials/Designs

4. HISTORY
Gabrielle quot;Cocoquot; Chanel born
on 19 August 1883
1909 a shop on the ground
floor of the Balsan's
apartment in Paris
Her fashion became known in
1915 throughout France for
its simplicity
1921 Chanel No. 5

5. HISTORY
1932 an exhibition of jewelry
World War II Coco Chanel
retired
1955 first eau de toilette
for men
Chanel died on January 10,
1971 at the age of 87
1980s more than 40
boutiques opened worldwide
1983 Lagerfeld took over as
a chief designer

7. the limited edition chanel bespoke silk
chanel bike scarf chair
chanel segway chanel “essential” bag

8. NEW PRODUCT
Pet’s Luxury Goods
collars and leashes
Prada
Gucci
Gucci
Prada
Prada
Louis Vuitton Louis Vuitton

9. market
opportunity
Sales of pet goods and services are
growing at 6.5% a year
93% of owners buy at least one gift for
their pets each year, and 55% buy four
or more
Whatever is hot for people will soon be
translated for pets

10. materials / design
Diamonds
High-quality
leather
Gold (18k white/ customized
pink)
Rust-resistant
hardware

11. target
Affluent/Super-
Affluent pet owners
New Money (+Old)
Celebrities

12. PRODUCT
4 P’s
Fashion & Accessories
Fragrance & Beauty
Fine Jewelry & Watches

13. PRICE
4 P’s
OUR PRODUCT
Leather Collar - $ 190 to $ 350
Leash - $ 250 to $ 450
Customized Leather Collar+Diamonds
- $4000 + (depends on the order)
Spring/Summer 2009
Essential Handbag
Chanel Croc Biarritz
$1525 - $2995
$43,150
Skis
$ 575 $ 5250
$ 395
$ 30
$ 45 $ 115 $ 4500 $ 100

14. PLACE
4 P’s North and
South America
Europe
Asia
Headquarters in
Paris
Hong - Kong
NY over 200
boutiques in 100
countries
upscale
shopping districts,
department stores
and malls
inside major
Las Vegas Paris airports

15. PROMOTION
4 P’s
Launching event

16. SWOT

17. COMPETITION
direct

20. COMPETITORS MAPPING
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21. COMPETITION
indirect

22. recommendations
Attract new segment of customers by adding new
products
Improve cosmetics line (develop a men’s line of facial
products)
Invest in the emerging markets, open more stores
Pay more attention to the counterfeit (adopt
technology to limit it)
May consider an option of joining companies (such as
LVMH) for financial security