Cirquis du Soleil

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by Iana Postrimba FB 28 K ASEM, Academy of Economic Studies of Moldova

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Cirquis du Soleil

  1. 1. An Amazing Business Made by: Potr î mba Iana Student at ASEM FB 28K
  2. 2. An amazing business
  3. 3. $600 million-a-year Entertainment Empire <ul><li>A devoted public that will pay almost any ticket price (from $40 to $195) to see the elaborate shows </li></ul><ul><li>The cost to stage one of the performances ( Kà )- </li></ul><ul><li>$ 165 million. </li></ul>
  4. 4. Cirque du Soleil <ul><li>“ Circu s of the Sun ” founded in 1984 by Guy Laliberté ; </li></ul><ul><li>Tacticts : </li></ul><ul><li>1.Promote the show; </li></ul><ul><li>2. Find not easily replaced performers; </li></ul><ul><li>3.eliminate spoken dialogue; </li></ul><ul><li>4. cut out expensive and controversial animal acts. </li></ul>
  5. 5. <ul><li>4 . 000 employees from 40 countries ; </li></ul><ul><li>17 shows în 271 cities ; </li></ul><ul><li>INCOME – $ 810 mil lion/year; </li></ul><ul><li>AWARDS: Emmi, Bambi , Drama Desk. </li></ul>
  6. 6. minimal EXPENSES <ul><li>A permanent theater, can cost upward of $25 million and require three years: </li></ul><ul><li>To conceive; </li></ul><ul><li>Cast; </li></ul><ul><li>Design; </li></ul><ul><li>Train; </li></ul><ul><li>Produce. </li></ul>
  7. 7. Shows <ul><li>Saltimbanco (1992; 2007); </li></ul><ul><li>Mystère (1993); </li></ul><ul><li>Alegria (1994); </li></ul><ul><li>Quidam (1996) ; </li></ul><ul><li>«O» (1998); </li></ul><ul><li>Varekai (2002); </li></ul><ul><li>OVO (2009) </li></ul>
  8. 8. <ul><li>Cirque du Soleil expects to generate $600 million in sales next year. </li></ul>1994
  9. 9. 1992 / 2007 <ul><li>Cirque generates about 80% of its revenues at the box office. </li></ul>
  10. 10. <ul><li>The rest of the money from show- related merchandise, including custom clothing and DVDs of Cirque touring productions such as Quidam and Varekai . </li></ul>2002
  11. 11. 1996
  12. 12. <ul><li>Cirque Du Soleil “offline” show scored $1.6 million in funding tied to a celebration of the 450th anniversary of Canada's discovery . </li></ul>2009
  13. 13. As a Good Competitor in business, IT can teach : <ul><li>about recruiting and retaining supremely talented specialists ; </li></ul><ul><li>coaxing extreme creativity from a diverse band of employees ; </li></ul><ul><li>building a powerhouse global brand </li></ul>
  14. 14. Hierarchy of beloved brands in 2004: <ul><li>Cirque du Soleil ( No.22 ); </li></ul><ul><li>Ahead of the brands: </li></ul><ul><li>McDonald's; </li></ul><ul><li>Microsoft; </li></ul><ul><li>Volkswagen ; </li></ul><ul><li>and (ouch) Disney . </li></ul>
  15. 15. Costumes <ul><li>În 2008 – 25.000 costume s ; </li></ul><ul><li>3.000 pairs of shoes/year </li></ul>
  16. 16. <ul><li>Show “Mystere” – 2.000 sparkles on a costume ; </li></ul><ul><li>Show “O” – 2 months to sew a costume . </li></ul>
  17. 17. America Oceania Europe Asia
  18. 18. Europ e – 15 countries Austria Belgi um Ir eland Denmark German y Finland Fra nce Great Brit ain
  19. 19. Nor way Holand Portugalia Rus s ia Spa in S weden Switzerland
  20. 20. <ul><li>= </li></ul>C hildren (0-12 years ) -74,80 euro Adul ts – 93,50 euro C hildren (0-12 years ) -60,30 euro Adul ts – 75,90 euro C hildren (0-12 years ) -51,70 euro Adul ts – 64,90 euro C hildren (0-12 years ) -39,60 euro Adul ts – 49,50 euro
  21. 21. 25 years – it is just the beginning
  22. 22. Strategy in business <ul><li>&quot;It's part of who we are. Every time we come in a comfort zone, we will find a way to get out, because being comfortable in our business is very, very dangerous.&quot; </li></ul>
  23. 23. &quot; We like to take risks ” Daniel Lamarre , president and COO of Cirque du Soleil.
  24. 24. Gal ery
  25. 31. Inspire yourself to create together with the C i r q u e d u S o l e i l
  26. 32. Happy end
  27. 33. Thank You!!!
  28. 34. Vocabulary <ul><li>Flawless - 1. Being entirely without flaw or imperfection; </li></ul><ul><li>Bizarre - 1.Strikingly unconventional and far-fetched in style or appearance; odd, fantastic ; </li></ul><ul><li>Training to skirt death- to work very hard ; </li></ul><ul><li>Conceive-1. to form or develop in the mind; devise: conceive a plan to increase profits. </li></ul><ul><li>2. To apprehend mentally; understand: couldn't conceive the meaning of that sentence. </li></ul><ul><li>3. To be of the opinion that; think: didn't conceive such a tragedy could occur. </li></ul>
  29. 35. <ul><li>Cutting-edge - in accord with the most fashionable ideas or style; &quot;wears only the latest style&quot;; </li></ul><ul><li>Cohesive - 2. tending to cohere or stick together. Ex: cohesive story line . </li></ul><ul><li>Pitch - To attempt to promote or sell, often in a high-pressure manner . Ex: pitched a touring version of the show. </li></ul><ul><li>Quirky - An unpredictable or unaccountable act or event; a vagary. Ex: launch his quirky circus into international prominence. </li></ul><ul><li>Lavishly - in a wasteful manner; Characterized by or produced with extravagance and profusion </li></ul>
  30. 36. <ul><li>Staggering- Causing great astonishment, amazement, or dismay; overwhelming: a staggering achievement; a staggering defeat. </li></ul><ul><li>Launch - To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks. </li></ul>

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