this is a complete questionnaire ppt which shows example of various types of the same. any corrections to make it perfect are cordially invited

1. TOPIC:
PREPARE A STRUCTURAL
QUESTIONNAIRE
ROLL NUMBERs :
79,80,81,82,83,84,85,86
1

2. MARKETING RESEARCH
SYSTEM
 Marketing Managers often commission formal
marketing studies of specific problems and
opportunities. They may request a market survey, a
product-preference test, a sales forecast by region, or
an advertisement evaluation. It’s the job of the
marketing researcher to produce insight into the
customer’s attitudes and buying behavior.
 Marketing Research is defined as the systematic
design, collection, analysis, and reporting of data,
and finding relevant to a specific marketing situation
facing the company.
 Most large companies have their own marketing
research departments, which often play crucial roles 2

3. MARKETING RESEARCH
PROCESS
3
Define the
Problem
Develop
the
Research
Plan
Collect the
Information
Analyze
the
Information
Present
the
Findings
Make the
Decision

4. DEVELOP THE RESEARCH
PLAN
4
 The second stage of marketing research requires
developing the most efficient plan for gathering
the required information.
 This involves decisions on-
1. Data sources
2. Research approaches
3. Research instruments
4. Sampling plan
5. Contact methods
 Marketing researchers have a choice of three
main research instruments in collecting primary
data:
Questionnaire, Qualitative measures,

5. QUESTIONNAIRE
5
 A Questionnaire consists of sets of questions
presented to respondent.
 The form, wording, and sequence of the question
can all influence the response.
Types of questionnaires
 Close-end questions specify all the possible
answers and provide answers that are easier to
interpret and tabulate.
 Open-end questions on the other hand allow
respondent to answer in their own words and
often reveal more about how people think.

6. 1. What kind of soap do you use?
2. Which brand of soap do you use?
……………………………………………..
3. Taking everything into consideration, how satisfied are you
with type of soap you are using?
-very satisfied
-somewhat satisfied
-neither satisfied nor dissatisfied
-somewhat dissatisfied
-very dissatisfied
6
QUESTIONNAIRE (SOAP)
Bar Liquid Gel

7. 7
QUESTIONNAIRE (SOAP)
Very
Important
Some
what
Important
Neither
important
nor
unimportant
Some
what
Unimportant
Not at all
Important
Clearing
Ability
Color
Fragrance
Brand
Price
Package
4. Here are some attributes. Tell how important is that attribute
while using the soap.
5. How often do you change your soap brand?
6. What price do you prefer for soaps?
……………………………………………………..
<1 month >3 month1-2 month 2-3 month

8. 7. Are you influence by the advertisements and thus buy the
soap?
8. Where do you find out about new bathing product in the
market?
- Newspaper Ad
- Television
- Hoarding
- Shopkeeper
- Banners at store.
9. When you choose a soap, the most important consideration
in your decision is …………………………………. 8
QUESTIONNAIRE (SOAP)
YES NO

9. CONCLUSION
 Questionnaire is by far the most common
instrument used to collect primary data.
 They are a valuable method of collecting a wide
range of information from a large number of
individuals, often referred to as respondents.
 Adequate questionnaire construction is critical
to the success of a survey.
 They are cheap, do not require as much effort
from the questioner as verbal or telephone
surveys, and often have standardized answers
that make it simple to compile data.
9