This document discusses the importance of social media for small and medium-sized enterprises (SMEs). Some key points:
- Social media allows SMEs to engage with customers affordably and in real-time across mobile devices.
- User-generated content on social media is more influential than advertising for most consumers.
- A case study shows how an insurance company ran a social media competition to engage customers and drive awareness, resulting in new online communities and increased website traffic.
- To build an effective social media strategy, businesses should decide their goals, choose appropriate platforms, consistently publish valuable content, and actively engage with their audience.
This document summarizes a webinar on using social media for non-profits. It introduces the moderator and three panelists who work in digital marketing for non-profits. It then shares tips from the panelists on choosing the right social media platforms, engaging customers, and how non-profits can make money on social media while listening to their communities. The webinar aimed to help non-profits inspire supporters virtually through social media.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
This is from my webinar that covered the 5 social media trends that should be implemented in 2015.
The 5 trends are:
#1: Bring Fans to your Territory
#2: Don’t Hide!
#3: Visual Marketing - Especially Videos!!!
#4: Must be Tracking
#5: Social Spend will Increase
This document provides various statistics about social media usage and trends. It notes that Facebook has over 1 billion users, making it the third largest country if it were a real place. It also discusses how kindergarteners are now learning on iPads and most schools are distributing computers to students. Finally, it mentions that $6 billion will be spent on virtual games this year and over 90% of consumers trust peer reviews on social media.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
The document advertises a marketing bootcamp being held on November 29, 2012 from 8 a.m. to noon at the Collin Higher Education Center. The bootcamp will feature presentations from four speakers on key marketing strategies for a mobile world, branding a business, the power of email marketing, and social media. Early registration is available at a discounted rate through November 23.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
This document discusses the importance of social media for small and medium-sized enterprises (SMEs). Some key points:
- Social media allows SMEs to engage with customers affordably and in real-time across mobile devices.
- User-generated content on social media is more influential than advertising for most consumers.
- A case study shows how an insurance company ran a social media competition to engage customers and drive awareness, resulting in new online communities and increased website traffic.
- To build an effective social media strategy, businesses should decide their goals, choose appropriate platforms, consistently publish valuable content, and actively engage with their audience.
This document summarizes a webinar on using social media for non-profits. It introduces the moderator and three panelists who work in digital marketing for non-profits. It then shares tips from the panelists on choosing the right social media platforms, engaging customers, and how non-profits can make money on social media while listening to their communities. The webinar aimed to help non-profits inspire supporters virtually through social media.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
This is from my webinar that covered the 5 social media trends that should be implemented in 2015.
The 5 trends are:
#1: Bring Fans to your Territory
#2: Don’t Hide!
#3: Visual Marketing - Especially Videos!!!
#4: Must be Tracking
#5: Social Spend will Increase
This document provides various statistics about social media usage and trends. It notes that Facebook has over 1 billion users, making it the third largest country if it were a real place. It also discusses how kindergarteners are now learning on iPads and most schools are distributing computers to students. Finally, it mentions that $6 billion will be spent on virtual games this year and over 90% of consumers trust peer reviews on social media.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
The document advertises a marketing bootcamp being held on November 29, 2012 from 8 a.m. to noon at the Collin Higher Education Center. The bootcamp will feature presentations from four speakers on key marketing strategies for a mobile world, branding a business, the power of email marketing, and social media. Early registration is available at a discounted rate through November 23.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
Learn, Teach, Help, Enjoy! Enhancing Your Ed Tech Superpowers!Martin Cisneros
This document outlines ways for educators to enhance their skills with educational technology. It encourages learning, teaching, helping others, and enjoying the process. It provides resources for building professional learning networks through tools like Twitter, Voxer and Point. It suggests taking action through do-it-yourself professional development and applying new skills to expand one's influence and situation. The goal is to help educators enhance their "Ed Tech Superpowers".
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
This is a slide show of my personal brand. It is always evolving and can be found in different forms in different places. It is a work in progress and constantly updated.
Word-of-mouth marketing involves positive conversations and recommendations between consumers that can influence purchase decisions. It is one of the most effective marketing strategies, with over half of consumers trusting recommendations from friends and family over traditional advertising. The rise of social media has exponentially expanded the reach of word-of-mouth, with platforms like Facebook and Twitter enabling brand mentions and discussions to spread virally. While word-of-mouth has always existed through in-person conversations, new technologies have provided marketers with opportunities to foster and measure online word-of-mouth engagement.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The document discusses the rise of social media and its impact on business and customer expectations. It notes that customers now expect rapid responses to issues and complaints shared over social media. Companies must empower employees to recognize and address customer problems brought to light through these new channels. Social media also allows more accountability and can be used to drive political and social change, as demonstrated in the Middle East. For businesses, adopting social media means focusing more on company culture, training a new generation of employees, and meeting faster response expectations from customers.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
The document provides an overview of Millennials in the workforce based on LinkedIn data. It discusses that Millennials currently make up a large portion of the workforce and will comprise 50% of the workforce by 2020. It then lists some of the top occupations for Millennials on LinkedIn, including salesperson, software developer, and administrative employee. Finally, it introduces that a LinkedIn survey found the top things Millennials want in a job, but does not list what those things are.
This document discusses how influence and relationships are more powerful than traditional marketing in the digital age. It notes that historically, commerce was local and based on trust between people who knew each other, rather than mass advertising. Now, social media allows people to cultivate online relationships at varying levels of engagement, from passive interest to investment. Examples are given of how positive social influence through online campaigns helped Obama win the 2008 election and how Ford was able to raise brand awareness through an influencer marketing program without traditional advertising. The key takeaway is that building genuine relationships with customers through social media can benefit brands more than impersonal advertising.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Ged Carroll discusses planning for a digital future and the opportunities and challenges facing public relations in a digital environment. Some key points discussed include the fragmentation of media, the blurring lines between editorial and commercial content, the ability to directly engage audiences, and around-the-clock reputational risk. Case studies are presented on how companies like Nau, HTC, the UN, and Liz Claiborne utilized digital strategies to raise brand awareness, engage influencers, and address customer needs. Challenges facing PR include a lack of digital expertise and defining its role compared to other digital marketing disciplines.
Differenze tra Buzz Marketing, Viral Marketing e Word-of-mouthManager.it
Buzz marketing uses exciting events or experiences to generate publicity and discussion about a brand. Viral marketing aims to create messages that spread quickly among consumers, often through emails or videos. Word of mouth is the most natural and powerful form of marketing, occurring when satisfied customers share positive opinions about a brand with others. The key to success for all three strategies is authenticity and credibility.
This document provides information about an upcoming webinar titled "How Content Marketing is Changing Everything". It introduces the moderator Maggie Fox and panelist C.C. Chapman. It also provides instructions for how to participate in the webinar by submitting questions and following along on Twitter. Details are given on accessing the webinar recording afterward and information is provided about the next webinar in the series.
Challenges and solutions for government when entering the digital space - PerthDigital Next Australia
This document discusses challenges and solutions for governments entering the digital space. It examines how public sector organizations have traditionally relied on outdated media like print, radio and television, while new technologies like social media offer unprecedented opportunities. The document explores how target audiences now consume media through social platforms and how competitors are using these channels. It provides case studies of both effective and ineffective social media campaigns run by other organizations. Finally, it outlines several principles for governments to consider when developing digital media initiatives, such as having a digital policy, understanding constraints of different platforms, allowing time for testing and evaluation, and adapting to the fast-moving digital world.
The document discusses how word-of-mouth and social media are increasingly influencing consumer purchasing decisions. It notes that 67% of decisions are influenced by word-of-mouth and that brands must join online conversations to engage with potential customers. It emphasizes the importance of being transparent, building relationships over the long-term, and creating conversations rather than interruptions.
OgilvyOne launched a new "Social Selling" offering to help companies drive sales through social media. Research found that salespeople see social media as important but companies are not providing adequate training. The offering will provide education and tools to sales teams. It is led by a former IBM executive and aims to evolve selling practices for the modern buying environment.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Ron Monasterio is a professional basketball player. He was drafted in the second round of the 2020 NBA draft by the Los Angeles Lakers after a successful college career at the University of California, Los Angeles. In his rookie season, Ron averaged 7.3 points per game off the bench and helped the Lakers win the NBA championship.
The document discusses the differences between the simple present and present continuous tenses in English. The simple present is used for habitual actions, general truths, and facts. The present continuous is used for actions happening now or temporary situations. Examples are provided of sentences using each tense form along with explanations of their grammatical structures and negative forms. Practice exercises are included to help distinguish between using the simple present and present continuous tenses.
Learn, Teach, Help, Enjoy! Enhancing Your Ed Tech Superpowers!Martin Cisneros
This document outlines ways for educators to enhance their skills with educational technology. It encourages learning, teaching, helping others, and enjoying the process. It provides resources for building professional learning networks through tools like Twitter, Voxer and Point. It suggests taking action through do-it-yourself professional development and applying new skills to expand one's influence and situation. The goal is to help educators enhance their "Ed Tech Superpowers".
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
This is a slide show of my personal brand. It is always evolving and can be found in different forms in different places. It is a work in progress and constantly updated.
Word-of-mouth marketing involves positive conversations and recommendations between consumers that can influence purchase decisions. It is one of the most effective marketing strategies, with over half of consumers trusting recommendations from friends and family over traditional advertising. The rise of social media has exponentially expanded the reach of word-of-mouth, with platforms like Facebook and Twitter enabling brand mentions and discussions to spread virally. While word-of-mouth has always existed through in-person conversations, new technologies have provided marketers with opportunities to foster and measure online word-of-mouth engagement.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The document discusses the rise of social media and its impact on business and customer expectations. It notes that customers now expect rapid responses to issues and complaints shared over social media. Companies must empower employees to recognize and address customer problems brought to light through these new channels. Social media also allows more accountability and can be used to drive political and social change, as demonstrated in the Middle East. For businesses, adopting social media means focusing more on company culture, training a new generation of employees, and meeting faster response expectations from customers.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
The document provides an overview of Millennials in the workforce based on LinkedIn data. It discusses that Millennials currently make up a large portion of the workforce and will comprise 50% of the workforce by 2020. It then lists some of the top occupations for Millennials on LinkedIn, including salesperson, software developer, and administrative employee. Finally, it introduces that a LinkedIn survey found the top things Millennials want in a job, but does not list what those things are.
This document discusses how influence and relationships are more powerful than traditional marketing in the digital age. It notes that historically, commerce was local and based on trust between people who knew each other, rather than mass advertising. Now, social media allows people to cultivate online relationships at varying levels of engagement, from passive interest to investment. Examples are given of how positive social influence through online campaigns helped Obama win the 2008 election and how Ford was able to raise brand awareness through an influencer marketing program without traditional advertising. The key takeaway is that building genuine relationships with customers through social media can benefit brands more than impersonal advertising.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Ged Carroll discusses planning for a digital future and the opportunities and challenges facing public relations in a digital environment. Some key points discussed include the fragmentation of media, the blurring lines between editorial and commercial content, the ability to directly engage audiences, and around-the-clock reputational risk. Case studies are presented on how companies like Nau, HTC, the UN, and Liz Claiborne utilized digital strategies to raise brand awareness, engage influencers, and address customer needs. Challenges facing PR include a lack of digital expertise and defining its role compared to other digital marketing disciplines.
Differenze tra Buzz Marketing, Viral Marketing e Word-of-mouthManager.it
Buzz marketing uses exciting events or experiences to generate publicity and discussion about a brand. Viral marketing aims to create messages that spread quickly among consumers, often through emails or videos. Word of mouth is the most natural and powerful form of marketing, occurring when satisfied customers share positive opinions about a brand with others. The key to success for all three strategies is authenticity and credibility.
This document provides information about an upcoming webinar titled "How Content Marketing is Changing Everything". It introduces the moderator Maggie Fox and panelist C.C. Chapman. It also provides instructions for how to participate in the webinar by submitting questions and following along on Twitter. Details are given on accessing the webinar recording afterward and information is provided about the next webinar in the series.
Challenges and solutions for government when entering the digital space - PerthDigital Next Australia
This document discusses challenges and solutions for governments entering the digital space. It examines how public sector organizations have traditionally relied on outdated media like print, radio and television, while new technologies like social media offer unprecedented opportunities. The document explores how target audiences now consume media through social platforms and how competitors are using these channels. It provides case studies of both effective and ineffective social media campaigns run by other organizations. Finally, it outlines several principles for governments to consider when developing digital media initiatives, such as having a digital policy, understanding constraints of different platforms, allowing time for testing and evaluation, and adapting to the fast-moving digital world.
The document discusses how word-of-mouth and social media are increasingly influencing consumer purchasing decisions. It notes that 67% of decisions are influenced by word-of-mouth and that brands must join online conversations to engage with potential customers. It emphasizes the importance of being transparent, building relationships over the long-term, and creating conversations rather than interruptions.
OgilvyOne launched a new "Social Selling" offering to help companies drive sales through social media. Research found that salespeople see social media as important but companies are not providing adequate training. The offering will provide education and tools to sales teams. It is led by a former IBM executive and aims to evolve selling practices for the modern buying environment.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Ron Monasterio is a professional basketball player. He was drafted in the second round of the 2020 NBA draft by the Los Angeles Lakers after a successful college career at the University of California, Los Angeles. In his rookie season, Ron averaged 7.3 points per game off the bench and helped the Lakers win the NBA championship.
The document discusses the differences between the simple present and present continuous tenses in English. The simple present is used for habitual actions, general truths, and facts. The present continuous is used for actions happening now or temporary situations. Examples are provided of sentences using each tense form along with explanations of their grammatical structures and negative forms. Practice exercises are included to help distinguish between using the simple present and present continuous tenses.
Social media is a two-way communication channel that allows businesses to build customer relationships and loyalty. It provides opportunities for customer involvement in content creation alongside brands. While traditional media is one-way, social media grows rapidly due to its engagement of audiences. For businesses, success requires an active social media plan rather than just a presence. Even small, local businesses can benefit from social media if they interact regularly with customers.
The document discusses the benefits and strategies for using social media in business. It notes that social media allows businesses to reduce advertising costs, capture more of the market, and increase customer loyalty. The document provides tips on developing goals for social media use, establishing benchmarks to measure performance, deciding whether to manage social media in-house or outsource it, prioritizing integration across marketing channels, collecting customer data, engaging customers with relevant content, and gradually replacing traditional media with social media. Regular measurement and adjustment of strategies is emphasized to optimize social media efforts.
PowerPoint has become ubiquitous in business presentations but relies too heavily on bullet points and slides filled with text. A more effective presentation focuses the audience on the key messages and tells a story through visuals, leaving them with meaningful takeaways. Presenters would do well to consider alternative methods of engaging their audience that are less dependent on technology and more focused on genuine human interaction and discussion.
The document provides a summary report of the 2009 Texas Arts & Crafts Fair to thank sponsor Wells Fargo. Over 15,000 people attended the fair, with 88% rating it highly. Activities included art exhibits, music, children's activities, and food. Extensive marketing included brochures, newspaper inserts, billboards, radio and TV ads, and magazine ads. The fair continues its mission of promoting Texas arts and received numerous marketing awards. Plans are underway for the 2010 fair.
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Aim Breakfast Presentation on Social MediaTwoCents Group
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
08917 netconnect presentation_15_junev2Lisa Harrison
Lisa Harrison is a social media expert who is passionate about online communities. She gives a presentation about the power of social media and how to effectively use platforms like Facebook and Twitter to engage audiences. Some of her tips include listening to your followers, acting like a person not just a logo, and fostering a sense of community on your pages. She emphasizes that social media is about interacting with people and building relationships rather than just broadcasting messages.
This document summarizes Nikki Sunstrum's presentation on goal driven social media communications. Some key points from the presentation include:
- Social media usage statistics showing its growing popularity and integration into daily life.
- An overview of popular social media platforms and their growth rates.
- A discussion of how organizations can utilize social media for transparency, customer service, and promotion/marketing.
- Tips for social media strategy including focusing on strengths, identifying target audiences, driving messaging, and adding value.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
This document discusses various aspects of social media. It begins by defining social media and listing some popular social media platforms. It then discusses how people spend more time on social media than watching TV and how social media allows for two-way conversations. The document also provides an example of how leveraging a celebrity's presence on social media can help enhance brands by catching attention and adding credibility through differentiated and relevant posts. It notes some pros and cons of using social media, and provides some famous stories that were spread through social media.
This document provides an overview of using social media for learning and teaching. It discusses setting up Facebook pages and groups for subjects and classes. It offers 10 rules for staff usage, including having a safe use policy and monitoring student interactions. Facebook can be used to engage students, provide opportunities for mobile learning and develop digital literacy skills. Apps like Skype, YouTube and blogs can be integrated. Case studies show how social media can be effectively utilized while maintaining student safety online. Resources from JISC Legal provide guidance on e-safety policies.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
With such a saturated market, there's never been more reason to get online! Find out why it pays to be social and discover tips on how to get the most from your media. Out of the Box Marketing offers tactics and strategy that will get you noticed and ready to join the conversation!
"Invisible Children" is a case study that our group created for the course, 102 Social Media Engagement in Private and Public Sectors, Postgraduate Social Media Program at Seneca College (December 2017). The presentation is fully designed by Carolina Feng, including infographics. Videos on the slides can be found on Youtube.
Tool used: Microsoft Powerpoint
Images, icons and logos used in the presentation are only for academic learning purposes. They have all been sourced in the presentation.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
This document discusses emerging social media trends in 2013 according to presentations by Erik Qualman. The key points are:
1) Companies will need to differentiate themselves and be remarkable to stand out.
2) Brands will increasingly become publishers and rely on good quality content to attract audiences and build credibility.
3) Mobile usage and video consumption on social media will continue growing rapidly as more people use smartphones.
The PPT explains in basic lay man terms what social media is all about followed by understanding on social media marketing, it's benefits and what windchimes can do for the client!!
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
1. 8002 views on YouTube Codellamarketing, June 24, 2009, A social media song by Pete Codella. Music video by MultiMediaWise.
2. Social Media – What’s all the fuss about? The Facts and Figures Important to Your Business Today Kelli C. McLaughlin Communications Professional and Owner iGrow
26. WHAT THE F**K IS SOCIAL MEDIA? one year later*Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.