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Challenges and opportunities in
leveraging online job ads to track
labour shortages
Tony Bonen
2022.02.03
2
Labour shortages a major policy concern in Canada
but no reliable way to identify or track them
Demand-side expansion:
• Very strong employment recovery, particularly among core aged workers
• Labour force participation and unemployment rates back to pre-Covid levels
• Job vacancies were 60% (+500k) higher in Q3 2021 than in 2019
But labour supply not keeping pace:
• Immigration levels on track to recover in 2022 after 2 years of being well below
trend
• down 9% (2019/20) then 28% (2020/21) vs 2018/19 levels
• Target immigration levels now up +30% to bring in +400k people to Canada every year
• However, no evidence of a “Great Resignation” in Canada
3
• Excess demand for labour implies a “shortage”, though this does not necessarily
require policy intervention
• Practically, a labour shortage is a lack of viable candidates for a specific job
opening
• i.e., an unmet need to fill a specific role at a specific time and place
• Measurement is challenging because we lack granular data on unmet demand
and have even less on available supply
Labour shortages in theory and practice
nb. For a discussion on the difference between labour and skills
shortages see LMI Insight Report no. 3
4
Job vacancies
point to a tight
labour market at
the macro level
Job vacancies (bars – left axis) and vacancy/unemployment
ratio (line – right axis)
Canada, 2019-Q1 to 2021-Q3
5
Unmet demand - JVWS
Advantages:
• Business survey representative across
sectors and occupations
• Data on vacancy duration
Limitations:
• Quarterly observations with 2-3 month
delay
• Public administration sector excluded
• Limited or no regional data for detailed
occupations
Available supply - LFS
Advantages:
• Monthly household survey representative
across sectors and occupations
• 1 week lag from reference month
Limitations:
• Sample size among unemployed is small
• Unemployment by occupation or sector
conceptually problematic
Official data sources on unmet demand and available
labour supply not well suited to measure labour shortages
6
6
Toward a proxy for excess labour demand
which is timely and granular
Ratio of Job Postings for Occupation i in t vs (t-1)
Ratio of Potentially Available Labour Supply for
Occupation i in t vs (t-1)
Balance
index
𝟏 + 𝚫𝑱𝑷𝒊,𝒕
𝟏 + 𝚫 𝑷𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝑳𝑺 𝒊,𝒕
=
=
Note:
• “Potentially available labour supply” is:
• ( Employment in Occupation i ) + ( Unemployment associated with Occupation i and
similar occupations )
• Unemployment counts are therefore duplicated across i
• t is a 3-month moving averages
• Growth is year-over-year change in 3mma
7
Data structure overview
• Employment and online job posting counts for detailed occupations (4-
digit NOC codes) from LFS and “Vicinity Jobs”
• Unemployment counts for detailed occupations at those in same
educational category and broad occupational category
Occupation Broad
Occupational
Group
Education
level
required
Employ-
ment
Unemploy-
ment in
group
Potential
Labour
Supply
Code Title
4411 Home child care providers Occupations in
education, law and
social, community
and government
services (group 4)
High school
and/or some
on the job
training (level
C or D)
23,666 5,250 27,750
4412
Home support workers, housekeepers
and related occupations
64,833 5,250 73,000
4413
Elementary and secondary school
teacher assistants
121,166 5,250 13,3750
4423
By-law enforcement and other
regulatory officers, n.e.c.
9,083 5,250 15,500
8 2019: Potential labour supply slightly out paces job posting growth
9 2020: Job postings fall rapidly, potential labour supply increases rapidly
10 2021: Job postings increase rapidly, potential labour supply not keeping pace
11 Balance index distribution by employment levels
12 Shift right in 2021 in line with macro picture, but built from detailed occupation
13 Identification of tight labour markets at granular level possible
14 Elementary and secondary school teacher assistants (4413)
Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score
Skills Teaching and Training 1 1.11%
Conflict Management skills 2 0.39%
Planning 3 0.30%
Knowledge First aid 1 2.89%
American Sign Language (ASL) 2 2.40%
CPR 3 1.25%
Tools and technology Educational software 1 1.16%
Scribes 2 0.99%
Mechanical lifts 3 0.92%
Other Technical Support 1 0.19%
Self-starter / Self-motivated 2 0.10%
Flexibility 3 0.07%
• Net potential labour supply growth (Dec 2020 - Dec 2021): -9%
• Net job posting growth (Dec 2020-Dec 2021): +133%
• Average Offered wage (Dec 2020 – Dec 2021): $23.28 (+4%)
• Balance index: 2.57
14
15
Hairstylists and barbers (6341)
Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score
Skills Customer service 1 0.33%
Interpersonal skills 2 0.12%
Teamwork 3 0.07%
Knowledge Office administration 1 1.73%
Cantonese language 2 0.10%
Mandarin language 3 0.09%
Tools and technology Clipper 1 3.18%
Blow dryers 2 0.50%
Shears 3 0.18%
Other Fast-paced Setting 1 0.35%
Flexibility 2 0.27%
Sales 3 0.14%
• Net potential labour supply growth (Dec 2020 - Dec 2021): -27%
• Net job posting growth (Dec 2020-Dec 2021): +54%
• Average Offered wage (Dec 2020 – Dec 2021): $18.89 (-3%)
• Balance index: 2.10
15
16 Other trades helpers and labourers (7612)
Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score
Skills Ability to learn 1 0.30%
Time management 2 0.23%
Troubleshooting 3 0.13%
Knowledge Current Good Manufacturing Practice
(GMP/cGMP) 1 0.45%
Occupational Health and Safety Act 2 0.31%
Quality assurance 3 0.15%
Tools and technology Forklifts 1 2.41%
Power tools 2 1.56%
Scaffolding 3 0.53%
Other Fast-paced Setting 1 0.20%
Data entry 2 0.14%
Self-starter / Self-motivated 3 0.13%
• Net potential labour supply growth (Aug 2020 - Aug 2021): -50%
• Net job posting growth (Aug 2020-Aug 2021): +82%
• Average Offered wage (Aug 2020– Aug 2021): $22.26 (-3%)
• Balance index: 3.68
16
17
Bus drivers, subway operators and other transit operators (7512)
Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score
Skills Customer service 1 0.37%
Teaching and Training 2 0.26%
Supervisory skills 3 0.24%
Knowledge Highway Traffic Act 1 2.25%
National Safety Code of Canada 2 1.37%
First aid 3 1.13%
Tools and technology Passenger buses 1 0.94%
Smoke detectors 2 0.64%
Minibuses 3 0.59%
Other Flexibility 1 0.12%
Fast-paced Setting 2 0.07%
Goal oriented 3 0.07%
• Net potential labour supply growth (Dec 2020 - Dec 2021): -30%
• Net job posting growth (Dec 2020-Dec 2021): +48%
• Average Offered wage (Dec 2020 – Dec 2021): $25.38 (+3%)
• Balance index: 2.11
17
18
Validation:
• Comparisons to JVWS
• Correlations with wage growth
• Temporal shifts (e.g., job postings lead, supply lags)
• Other?
Refinements:
• Revisiting inclusion / exclusion criteria or other outlier controls (e.g.,
winsorisation)
• Applying to sub-national and sub-provincial regions
• Others sources of potential labour supply (e.g., industry groups, similarity
scoring occupations)
• Introducing non-linearity into balance index
Next Steps
19
Questions
Tony Bonen
Director, Research, Data & Analytics
tony.bonen@lmic-cimt.ca

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Challenges and opportunities in leveraging online job ads to track labour shortages

  • 1. Challenges and opportunities in leveraging online job ads to track labour shortages Tony Bonen 2022.02.03
  • 2. 2 Labour shortages a major policy concern in Canada but no reliable way to identify or track them Demand-side expansion: • Very strong employment recovery, particularly among core aged workers • Labour force participation and unemployment rates back to pre-Covid levels • Job vacancies were 60% (+500k) higher in Q3 2021 than in 2019 But labour supply not keeping pace: • Immigration levels on track to recover in 2022 after 2 years of being well below trend • down 9% (2019/20) then 28% (2020/21) vs 2018/19 levels • Target immigration levels now up +30% to bring in +400k people to Canada every year • However, no evidence of a “Great Resignation” in Canada
  • 3. 3 • Excess demand for labour implies a “shortage”, though this does not necessarily require policy intervention • Practically, a labour shortage is a lack of viable candidates for a specific job opening • i.e., an unmet need to fill a specific role at a specific time and place • Measurement is challenging because we lack granular data on unmet demand and have even less on available supply Labour shortages in theory and practice nb. For a discussion on the difference between labour and skills shortages see LMI Insight Report no. 3
  • 4. 4 Job vacancies point to a tight labour market at the macro level Job vacancies (bars – left axis) and vacancy/unemployment ratio (line – right axis) Canada, 2019-Q1 to 2021-Q3
  • 5. 5 Unmet demand - JVWS Advantages: • Business survey representative across sectors and occupations • Data on vacancy duration Limitations: • Quarterly observations with 2-3 month delay • Public administration sector excluded • Limited or no regional data for detailed occupations Available supply - LFS Advantages: • Monthly household survey representative across sectors and occupations • 1 week lag from reference month Limitations: • Sample size among unemployed is small • Unemployment by occupation or sector conceptually problematic Official data sources on unmet demand and available labour supply not well suited to measure labour shortages
  • 6. 6 6 Toward a proxy for excess labour demand which is timely and granular Ratio of Job Postings for Occupation i in t vs (t-1) Ratio of Potentially Available Labour Supply for Occupation i in t vs (t-1) Balance index 𝟏 + 𝚫𝑱𝑷𝒊,𝒕 𝟏 + 𝚫 𝑷𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝑳𝑺 𝒊,𝒕 = = Note: • “Potentially available labour supply” is: • ( Employment in Occupation i ) + ( Unemployment associated with Occupation i and similar occupations ) • Unemployment counts are therefore duplicated across i • t is a 3-month moving averages • Growth is year-over-year change in 3mma
  • 7. 7 Data structure overview • Employment and online job posting counts for detailed occupations (4- digit NOC codes) from LFS and “Vicinity Jobs” • Unemployment counts for detailed occupations at those in same educational category and broad occupational category Occupation Broad Occupational Group Education level required Employ- ment Unemploy- ment in group Potential Labour Supply Code Title 4411 Home child care providers Occupations in education, law and social, community and government services (group 4) High school and/or some on the job training (level C or D) 23,666 5,250 27,750 4412 Home support workers, housekeepers and related occupations 64,833 5,250 73,000 4413 Elementary and secondary school teacher assistants 121,166 5,250 13,3750 4423 By-law enforcement and other regulatory officers, n.e.c. 9,083 5,250 15,500
  • 8. 8 2019: Potential labour supply slightly out paces job posting growth
  • 9. 9 2020: Job postings fall rapidly, potential labour supply increases rapidly
  • 10. 10 2021: Job postings increase rapidly, potential labour supply not keeping pace
  • 11. 11 Balance index distribution by employment levels
  • 12. 12 Shift right in 2021 in line with macro picture, but built from detailed occupation
  • 13. 13 Identification of tight labour markets at granular level possible
  • 14. 14 Elementary and secondary school teacher assistants (4413) Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score Skills Teaching and Training 1 1.11% Conflict Management skills 2 0.39% Planning 3 0.30% Knowledge First aid 1 2.89% American Sign Language (ASL) 2 2.40% CPR 3 1.25% Tools and technology Educational software 1 1.16% Scribes 2 0.99% Mechanical lifts 3 0.92% Other Technical Support 1 0.19% Self-starter / Self-motivated 2 0.10% Flexibility 3 0.07% • Net potential labour supply growth (Dec 2020 - Dec 2021): -9% • Net job posting growth (Dec 2020-Dec 2021): +133% • Average Offered wage (Dec 2020 – Dec 2021): $23.28 (+4%) • Balance index: 2.57 14
  • 15. 15 Hairstylists and barbers (6341) Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score Skills Customer service 1 0.33% Interpersonal skills 2 0.12% Teamwork 3 0.07% Knowledge Office administration 1 1.73% Cantonese language 2 0.10% Mandarin language 3 0.09% Tools and technology Clipper 1 3.18% Blow dryers 2 0.50% Shears 3 0.18% Other Fast-paced Setting 1 0.35% Flexibility 2 0.27% Sales 3 0.14% • Net potential labour supply growth (Dec 2020 - Dec 2021): -27% • Net job posting growth (Dec 2020-Dec 2021): +54% • Average Offered wage (Dec 2020 – Dec 2021): $18.89 (-3%) • Balance index: 2.10 15
  • 16. 16 Other trades helpers and labourers (7612) Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score Skills Ability to learn 1 0.30% Time management 2 0.23% Troubleshooting 3 0.13% Knowledge Current Good Manufacturing Practice (GMP/cGMP) 1 0.45% Occupational Health and Safety Act 2 0.31% Quality assurance 3 0.15% Tools and technology Forklifts 1 2.41% Power tools 2 1.56% Scaffolding 3 0.53% Other Fast-paced Setting 1 0.20% Data entry 2 0.14% Self-starter / Self-motivated 3 0.13% • Net potential labour supply growth (Aug 2020 - Aug 2021): -50% • Net job posting growth (Aug 2020-Aug 2021): +82% • Average Offered wage (Aug 2020– Aug 2021): $22.26 (-3%) • Balance index: 3.68 16
  • 17. 17 Bus drivers, subway operators and other transit operators (7512) Work Req. Type Work Requirement TF-IDF Rank TF-IDF Score Skills Customer service 1 0.37% Teaching and Training 2 0.26% Supervisory skills 3 0.24% Knowledge Highway Traffic Act 1 2.25% National Safety Code of Canada 2 1.37% First aid 3 1.13% Tools and technology Passenger buses 1 0.94% Smoke detectors 2 0.64% Minibuses 3 0.59% Other Flexibility 1 0.12% Fast-paced Setting 2 0.07% Goal oriented 3 0.07% • Net potential labour supply growth (Dec 2020 - Dec 2021): -30% • Net job posting growth (Dec 2020-Dec 2021): +48% • Average Offered wage (Dec 2020 – Dec 2021): $25.38 (+3%) • Balance index: 2.11 17
  • 18. 18 Validation: • Comparisons to JVWS • Correlations with wage growth • Temporal shifts (e.g., job postings lead, supply lags) • Other? Refinements: • Revisiting inclusion / exclusion criteria or other outlier controls (e.g., winsorisation) • Applying to sub-national and sub-provincial regions • Others sources of potential labour supply (e.g., industry groups, similarity scoring occupations) • Introducing non-linearity into balance index Next Steps
  • 19. 19 Questions Tony Bonen Director, Research, Data & Analytics tony.bonen@lmic-cimt.ca