The document discusses selecting a new CEO for Pakistan International Airlines (PIA) and turning the airline around. It recommends hiring a Pakistani business leader with experience in planning, marketing, and quality management as the new CEO. It also stresses the importance of reshaping PIA's organization first to improve its damaged image at home and abroad. Independent consultants should be hired to evaluate the new CEO's performance for one year and help ensure the changes are effective.

1. A Pakistani business leader
who understands and
practices principles of
planning, marketing,
organization development,
implementation, quality,
evaluation and learning
coupled with transparency. It
is not very difficult to find out
competent and honest
Pakistani as CEO of PIA. To
make the national flag career
profitable one has to reshape
the organization first. Image
of PIA has been damaged at
home and abroad.
Understanding stakeholders
like Customs and tour
operators is essential to get
99.9% quality targets.
Chairman
PIA
Government of Pakistan
through Aviation Division is
screening and shortlisting the
graduate candidates through
applications invited in April
2014. In past couple of
decades, we have never seen
a working woman as head of
PIA. Modern HR selection
software like LinkedIn are
available for selecting the
right candidate for high
profile positions.
Independent managerial
consultants must be hired for
one year basis for
consistently evaluating
performance of new
Chairman PIA. Let us act on
the panacea.
Sajid Imtiaz: Communications Expert CDKN, Honorary Member PSC, Member Advertising Age