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Introduction to
Production and
Resource Use
Chapter 6
Topics of Discussion
Conditions of perfect competition
Classification of productive inputs
Important production relationships
(Assume one variable input in this chapter)
Assessing short run business costs
Economics of short run production
decisions
2
Conditions for Perfect Competition
Homogeneous products
i.e., Corn grain, mined low-sulfur coal
No barriers to entry or exit
No regulatory barriers
No extremely high fixed costs
Large number of sellers
How large is large?
Perfect information
Information cost is relatively small
No one firm has access to information that
others don’t Page 863
Classification of Inputs
Economists view the production process
as one where a variety of inputs are
combined to produce a single or multiple
outputs
 Cheese plant example
 Many inputs: Labor, stainless steel cheese vats,
raw milk, energy, starter cultures, cutting and
wrapping tables, water, etc.
 Multiple outputs: Cheese, dry whey, whey
protein concentrates are produced by the plant
Pages 86-874
Classification of Inputs
Land: includes renewable (forests) and
non-renewable (minerals) resources
Labor: all owner and hired labor
services, excluding management
Capital: Manufactured goods such as
fuel, chemicals, tractors and buildings
that may have an extended lifetime
Management: Makes production
decisions designed to achieve specific
economic goals
Pages 86-875
Classification of Inputs
Inputs can also be classified depending
on whether amount of input used changes
with production level
 Fixed inputs: The amount of input used
does not change with output level
 Up to a point the size of milking parlor does not
change with ↑ milk production/cow or for initial
↑ in herd size
 Variable Inputs: The amount of input used
changes directly with the level of output
 Usually the amount of labor supplied is a
variable input (i.e., car assembly plant that ↑ the
speed of assembly line to ↑ production/hour
Pages 86-876
Production Function
Output = f(labor | capital, land,
and management)
Page 88
Start with
one variable
input
f(•) is general functional notation
 Could be any functional form
Assume remaining inputs
fixed at current levels
7
“given the level of”
Page 89
Point Labor (hr) Output
A 10 1.0
B 16 3.0
C 20 4.8
D 22 6.5
E 26 8.1
F 32 9.6
G 40 10.8
H 50 11.6
I 62 12.0
J 76 11.7
Production Function
We can graph the
relationship between
output and amount of
labor used
Known as the Total
Physical Product (TPP)
curve
Purely a physical
relationship, no
economics involved
 X lbs of fertilizer/acre
generates a yield of Y
8
Page 89
Total Physical Product (TPP) Curve
Variable input
Maximum Output
Decreasing output
9
Data from previous table
Other Physical Relationships
The following derivations of the TPP curve
play an important role in decision-making
 Marginal Physical Product (MPP) =
 Average Physical Product (APP) =
Page 90
Output
Input


Output Qty
Input Qty
10
MPP = Change
in output as you
change input use
Page 89
Production Function
Output
Input



Point
Labor
[1]
Output
[2]
∆Labor
[3]
∆Output
[4]
MPP
[5] = [4]
÷ [3]
A 10 1.0 ----- ----- -----
B 16 3.0 6 2 0.33
C 20 4.8 4 1.8 0.45
D 22 6.5 2 1.7 0.85
E 26 8.1 4 1.6 0.40
F 32 9.6 6 1.5 0.25
G 40 10.8 8 1.2 0.15
H 50 11.6 10 0.8 0.08
I 62 12.0 12 0.4 0.02
J 76 11.7 14 -0.3 -0.02
11
↓MPP
↑MPP
Page 89
Total Physical Product (TPP) Curve
Input
MPP = 1.8/4.0 = .45
Output ↑ from 3.0 to 4.8
units = 1.8
Labor ↑ from 16 to 20
units = 4.0
Output
12
4.8
3
Data from previous table
Law of Diminishing
Marginal Returns
Pertains to what happens to the MPP with
increased use of a single variable input
If there are other inputs their level of use is not
changed
Diminishing Marginal Returns
The MPP ↑ with initial use of a variable input
At some point, MPP reaches a maximum with
greater input use
Eventually MPP ↓ as input use continues to ↑
Page 9313
Point
Labor
[1]
Output
[2]
∆Labor
[3]
∆Output
[4]
MPP
[5] = [4]
÷ [3]
∆MPP
A 10 1.0 ----- ----- -----
B 16 3.0 6 2 0.33
C 20 4.8 4 1.8 0.45
D 22 6.5 2 1.7 0.85
E 26 8.1 4 1.6 0.40
F 32 9.6 6 1.5 0.25
G 40 10.8 8 1.2 0.15
H 50 11.6 10 0.8 0.08
I 62 12.0 12 0.4 0.02
J 76 11.7 14 0.3 -0.02
Production Function
14
Plotting the MPP Curve
Page 91
Change in output
associated with a
change in inputs
Change from A to B on
the production function
→ a MPP of 0.33
15
Data from previous table
Page 91
Plotting the MPP Curve
16
Q of
Output
Q of
Input0
∆I*
MPP = Slope of the line
tangent at a
point (A) on the
TPP curve
= ∆Q*/∆I*
A
∆Q*
Page 91
Plotting the MPP Curve
17
Q of
Output
Q of
Input0
∆I*
At A, MPP = ∆Q/∆I
= 0/∆I* = 0
A
TPP is at a maximum
when MPP = 0
Page 89
Point
Labor
[1]
Output
[2]
∆Labor
[3]
∆Output
[4]
APP
[6] = [2] ÷
[1]
A 10 1.0 ----- ----- 0.10 -----
B 16 3.0 6 2 0.19
C 20 4.8 4 1.8 0.24
D 22 6.5 2 1.7 0.30
E 26 8.1 4 1.6 0.31
F 32 9.6 6 1.5 0.30
G 40 10.8 8 1.2 0.27
H 50 11.6 10 0.8 0.23
I 62 12.0 12 0.4 0.19
J 76 11.7 14 0.3 0.15
Production Function
Average Physical
Product (APP) =
Amount of
output ÷ amount
of inputs used
= Output/unit of
input used
18
Page 89
Total Physical Product (TPP) Curve
APP = .31 (= 8÷26)
with labor use = 26
Output
Input
19
Data from previous table
Page 91
Plotting the APP Curve
APP = output level
divided by level of
input use
Output divided
by labor use at
B (3 ÷ 16) =0.19
20
Data from previous table
Page 91
Plotting the APP Curve
21
Q of
Output
Q of
Input
0
A
Q*
I*
APP = Q*/I*
= Slope of the line from
the origin to the point
on the TPP curve
At I**, APP is at a maximum,
as line OB is just tangent
to the TPP curve
I**
B
Page 91
Relationship Between APP and MPP
22
MPP
APP
Q of
Output
Q of
Input
0
APP is at a maximum at
input level where APP = MPP
I*
APP*
Page 91
Definition of the Three Stages of Production
APP is increasing in Stage I
Stage I: MPP > APP
APP is ↑
23
Page 91
Definition of the Three Stages of Production
Stage II: MPP < APP
MPP > 0
24
Page 91
Definition of the Three Stages of Production
Stage III: MPP < 0
25
Page 91
The Three Stages of Production
26
MPP
APP
Stage I Stage II
Stage III
Q of
Output
Q of
Input
0
 Stage II starts at input use where APP is
at a maximum (pt A)
 Stage II ends at input where MPP = 0 (or
TPP is at a maximum)
Page 91
The Three Stages of Production
27
MPP
APP
Stage I Stage II
Stage III
Q of
Output
Q of
Input
0
Why are using the amount of input in
Stage I and Stage III of production
irrational from the producer’s perspective?
Page 91
The Three Stages of Production
28
MPP
APP
Stage I Stage II
Stage III
Q of
Output
Q of
Input
0
Average productivity is increasing as more
inputs are being used so why stop if the
average return is greater than cost?
Can increase output by using
less inputs: →More output and
less cost
Page 91
The Three Stages of Production
29
MPP
APP
Stage I Stage II
Stage III
Q of
Output
Q of
Input
0
The producer’s economic question:
What level of input amount contained in
Stage II should the I use to maximize profits?
Economic Dimension
To answer the above question
We need to account for the price of the
product being produced
We also need to account for the cost of
the inputs used to produce the above
product
30
Key Cost Relationships
 The following cost concepts play key
roles in determining where in Stage II a
producer will want to produce
 Total Variable Cost (TVC) = the total value
of costs that change with the level of output
(e.g. energy costs, labor costs, material
costs, etc.)
 Total Fixed Cost (TFC) = total value of costs
that do not changed with the level of output
(e.g. property taxes)
 Total Costs (TC) = the sum of total variable
and fixed costs
 TC = TVC + TFC
Page 94-9631
Key Cost Relationships
 The following cost concepts play key roles in
determining where in Stage II a producer
will want to produce
 Marginal Cost (MC) =  total cost of
production ÷  output produced as output level
changes
=  variable cost of production ÷  output
produced given that total fixed costs by
definition do not change with output =
∆TC/∆Q = ∆TVC/∆Q
 Average Variable Cost (AVC) = total variable
cost of production ÷ total amount of output
produced = TVC/Q
Page 94-9632
Key Cost Relationships
 The following cost concepts play key roles
in determining where in Stage II a
producer will want to produce
 Average Fixed Cost (AFC) = total fixed
cost of production ÷ total amount of
output produced = TFC/Q
 Average Total Cost (ATC) = total cost of
production ÷ total amount of output
produced = TC/Q = AVC + ATC
Page 94-9633
From TPP
curve on
page 113
Page 9434
Fixed costs are
$100 no matter
the level of
production
Page 9435
Page 9436
Total fixed costs (Col. 2)
÷ by total output (Col. 1)
Page 9437
Costs that vary
with level of
production
Page 9438
Total variable
cost (Col. 4) ÷
by total output
(Col. 1)
Page 9439
Total Fixed
Cost (Col. 2) +
Total Variable
Cost (Col.4)
Page 94
Change in Total Cost
(Col. 4 or 6) associated
with a change in output
(Col. 1)
40
Page 94
[Total Cost (Col. 6) ÷ by Total
Output (Col. (1)] or [Avg. Variable
Cost + Avg. Fixed Cost]
41
Let’s Graph the Above
Cost Items Contained
in the Previous Table
42
Page 95
Table 6.3 Cost Relationships
0
10
20
30
40
50
60
70
3.0 4.8 6.5 8.1 9.6 10.8 11.6
MC ATC
AVC AFC
MC = min(ATC) and
min(AVC)
Vertical distance between
ATC and AVC = AFC
Input Use
Cost($)
43
AFC
Key Revenue Concepts
The following revenue concepts play key roles in
determining where in Stage II a producer will
want to produce
Total Revenue (TR) =Multiplication of total
amount of output produced by the sale price ($)
Average Revenue (AR) = Total revenue ÷ total
amount of output produced ($/unit of output) =
TR/Q
Marginal Revenue (MR) = ∆ total revenue ÷ ∆
total amount of output produced = ∆TR ÷ ∆Q
 How much revenue is generated by one additional
unit of output?
 Under perfect competition, it is the per unit price
44
Now let’s assume this
firm can sell its
product for $45/unit
45
Page 98
Remember we are assuming perfect competition
 The firm takes price as given
 Price (Col. 2) = MR (Col. 7)
 What is the AR value?
Key Revenue Concepts
46
Page 98
With perfect competition, where would the
firm maximize profit in the above example?
Profit Maximization
47
Let’s see this in
graphical form
48
Page 99
Profit Maximization
0
10
20
30
40
50
60
70
1 3 4.8 6.5 8.1 9.6 10.8 11.6
MC ATC
AVC MR
P=MR=AR
$45
11.2
Profit maximizing
Output where MR=MC
49
The previous graph indicated that
Profit is maximized at 11.2 units of output
MR ($45) equals MC ($45) at 11.2 units of output
Profit maximizing output occurs between points G and H
At 11.2 units of output profit would be $190.40. Let’s do the math….
Profit Maximization
50
Profit at Price of $45?
28
P =45
$
Q11.2
MC
ATC
AVC
Revenue = $45  11.2 = $504.00
Total cost = $28  11.2 = $313.60
Profit = $504.00 – $313.60 = $190.40
Since P = MR = AR
Average profit = $45 – $28 = $17
Profit = $17  11.2 = $190.40
51
Profit at Price of $45?
28
P =45
$
Q11.2
MC
ATC
AVC
Revenue = $45  11.2 = $504.00
Total cost = $28  11.2 = $313.60
Profit = $504.00 – $313.60 = $190.40
Since P = MR = AR
Average profit = $45 – $28 = $17
Profit = $17  11.2 = $190.40
$190.40
52
Page 99
P=MR=AR
Zero economic profit if price
falls to PBE
Firm would only produce output
OBE where AR (MR) ≥ ATC
53
Profit at Price of $28?
P=28
45
$
Q11.210.3
MC
ATC
AVC
Revenue = $28  10.3 = $288.40
Total cost = $28  10.3 = $288.40
Profit = $288.40 – $288.40 = $0
Since P = MR = AR
Average profit = $28 – $28 = $0
Profit = $0  10.3 = $0 (break even)
54
Page 99
P=MR=AR
Firm can just cover
variable cost if price
falls to PSD.
Firm would shut down
if price falls below PSD
55
Profit at Price of $18?
28
P=18
45
$
Q11.210.38.6
MC
ATC
AVC
Revenue = $18  8.6 = $154.80
Total cost = $28  8.6 = $240.80
Profit = $154.80 – $240.80 = –$86
Since P = MR = AR
Average profit = $18 – $28 = –$10
Profit = –$10  8.6 = –$86 (Loss)
56
Profit at Price of $10?
28
P=10
19
45
$
Q11.210.38.6
MC
ATC
AVC
7.0
57
30
Revenue = $10  7.0 = $70.00
Total cost = $30  7.0 = $210.00
Profit = $70.00 – $210.00 = – $140.00
Since P = MR = AR
Average profit = $10 – $30 = –$20
Profit = –$20  7.0 = –$140
Average variable cost = $19
Variable costs = $19  7.0 = $133.00
Revenue – variable costs = –$63
Not covering variable costs!!!!!!
The Firm’s Supply Curve
28
10
18
45
$
Q
11.210.38.6
MC
ATC
AVC
7.0
58
Profit Maximizing Output Levels
Page 99
We know that so long as P (= MR) > AVC
some of the fixed costs can be covered
Better economic position then shutting down
altogether, WHY?
We know that when P (= MR)=MC, the
firm maximizes profit
Portion of MC curve defined by output
level that generates the minimum AVC is
referred to as the firm’s supply curve
The Firm’s Supply Curve
59
The Firm’s Supply Curve
28
18
45
$
Q
11.210.38.6
ATC
AVC
Firm Supply CurveMC
60
Now let’s look at the
demand for a single
input: Labor
61
Key Input Relationships
The following input-related derivations play
key roles in determining amount of variable
input to use to maximize profits
Marginal Value Product (MVP) =
MPP × Product Price
 MPP → ∆Output ÷ ∆Input Use
 Product Price → ∆Revenue ÷ ∆Output
 MVP → ∆Revenue ÷ ∆Input Use
(Additional output value generated by
the last increment in input use)
Marginal Input Cost (MIC) = wage rate,
rental rate, seed cost, etc. Page 100
62
Page 101
5
B
C
E
F
G
H
J
MVP=MPP x Output Price
Wage rate is
labor’s MIC
I
D
63
Page 101
5
B
C
D
E
F
G
H
I
J
Profit maximizing input use rule
 Use a variable input up to the
point where
 Value received from another
unit of input (MVP)
 Equals cost of another unit of
input (MIC)
 → MVP=MIC
64
Page 101
5
B
C
D
E
F
G
H
I
J
The area below the green lined
MVP curve and above the red
lined MIC curve represents
cumulative net benefit
65
Page 100MVP = MPP × $45
66
Page 100Profit are maximized where MVP = MIC
or where MVP =$5 and MIC = $567
Page 100
Marginal net benefit (Col. 5) = MVP (Col. 3) – labor
MIC (Col. 4) = Value of additional output from last
unit of input net of the cost of that input
=–
68
Page 100
The cumulative net benefit (Col. 6) of input use
= the sum of successive marginal net benefits (Col. 5)
= the grey area in previous graph.69
Page 100
For example…
$25.10 = $9.85 + $15.25
$58.35 = $25.10 + $33.2570
Page 100
=–
Cumulative net benefit is maximized
where MVP=MIC at $571
Page 101
5
B
C
D
E
F
G
H
I
J
If you stopped at point E on the MVP curve,
for example, you would be foregoing all of the
potential profit lying to the right of that point
up to where MVP=MIC.
72
Page 101
5
B
C
D
E
F
G
H
I
J
If you use labor beyond the
point where MVP =MIC, you
begin incurring losses as the
return to another unit of
labor is < $5.00, its per unit
cost
73
A Final Thought
One final relationship needs to be made. The level
of profit-maximizing output (OMAX) in the graph on
page 99 where MR = MC corresponds directly with
the variable input level (LMAX) in the graph on page
101 where MVP = MIC.
Going back to the production function on page 88,
this means that:
OMAX = f(LMAX | capital, land and management)
74
In Summary…
Features of perfect competition
Factors of production (Land, Labor,
Capital and Management)
Key decision rule: Profit maximized at
output MR=MC
Key decision rule: Profit maximized
where MVP=MIC
75
Chapter 7 focuses on the choice
of inputs to use and products to
produce….
76

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ch_6_11

  • 2. Topics of Discussion Conditions of perfect competition Classification of productive inputs Important production relationships (Assume one variable input in this chapter) Assessing short run business costs Economics of short run production decisions 2
  • 3. Conditions for Perfect Competition Homogeneous products i.e., Corn grain, mined low-sulfur coal No barriers to entry or exit No regulatory barriers No extremely high fixed costs Large number of sellers How large is large? Perfect information Information cost is relatively small No one firm has access to information that others don’t Page 863
  • 4. Classification of Inputs Economists view the production process as one where a variety of inputs are combined to produce a single or multiple outputs  Cheese plant example  Many inputs: Labor, stainless steel cheese vats, raw milk, energy, starter cultures, cutting and wrapping tables, water, etc.  Multiple outputs: Cheese, dry whey, whey protein concentrates are produced by the plant Pages 86-874
  • 5. Classification of Inputs Land: includes renewable (forests) and non-renewable (minerals) resources Labor: all owner and hired labor services, excluding management Capital: Manufactured goods such as fuel, chemicals, tractors and buildings that may have an extended lifetime Management: Makes production decisions designed to achieve specific economic goals Pages 86-875
  • 6. Classification of Inputs Inputs can also be classified depending on whether amount of input used changes with production level  Fixed inputs: The amount of input used does not change with output level  Up to a point the size of milking parlor does not change with ↑ milk production/cow or for initial ↑ in herd size  Variable Inputs: The amount of input used changes directly with the level of output  Usually the amount of labor supplied is a variable input (i.e., car assembly plant that ↑ the speed of assembly line to ↑ production/hour Pages 86-876
  • 7. Production Function Output = f(labor | capital, land, and management) Page 88 Start with one variable input f(•) is general functional notation  Could be any functional form Assume remaining inputs fixed at current levels 7 “given the level of”
  • 8. Page 89 Point Labor (hr) Output A 10 1.0 B 16 3.0 C 20 4.8 D 22 6.5 E 26 8.1 F 32 9.6 G 40 10.8 H 50 11.6 I 62 12.0 J 76 11.7 Production Function We can graph the relationship between output and amount of labor used Known as the Total Physical Product (TPP) curve Purely a physical relationship, no economics involved  X lbs of fertilizer/acre generates a yield of Y 8
  • 9. Page 89 Total Physical Product (TPP) Curve Variable input Maximum Output Decreasing output 9 Data from previous table
  • 10. Other Physical Relationships The following derivations of the TPP curve play an important role in decision-making  Marginal Physical Product (MPP) =  Average Physical Product (APP) = Page 90 Output Input   Output Qty Input Qty 10
  • 11. MPP = Change in output as you change input use Page 89 Production Function Output Input    Point Labor [1] Output [2] ∆Labor [3] ∆Output [4] MPP [5] = [4] ÷ [3] A 10 1.0 ----- ----- ----- B 16 3.0 6 2 0.33 C 20 4.8 4 1.8 0.45 D 22 6.5 2 1.7 0.85 E 26 8.1 4 1.6 0.40 F 32 9.6 6 1.5 0.25 G 40 10.8 8 1.2 0.15 H 50 11.6 10 0.8 0.08 I 62 12.0 12 0.4 0.02 J 76 11.7 14 -0.3 -0.02 11 ↓MPP ↑MPP
  • 12. Page 89 Total Physical Product (TPP) Curve Input MPP = 1.8/4.0 = .45 Output ↑ from 3.0 to 4.8 units = 1.8 Labor ↑ from 16 to 20 units = 4.0 Output 12 4.8 3 Data from previous table
  • 13. Law of Diminishing Marginal Returns Pertains to what happens to the MPP with increased use of a single variable input If there are other inputs their level of use is not changed Diminishing Marginal Returns The MPP ↑ with initial use of a variable input At some point, MPP reaches a maximum with greater input use Eventually MPP ↓ as input use continues to ↑ Page 9313
  • 14. Point Labor [1] Output [2] ∆Labor [3] ∆Output [4] MPP [5] = [4] ÷ [3] ∆MPP A 10 1.0 ----- ----- ----- B 16 3.0 6 2 0.33 C 20 4.8 4 1.8 0.45 D 22 6.5 2 1.7 0.85 E 26 8.1 4 1.6 0.40 F 32 9.6 6 1.5 0.25 G 40 10.8 8 1.2 0.15 H 50 11.6 10 0.8 0.08 I 62 12.0 12 0.4 0.02 J 76 11.7 14 0.3 -0.02 Production Function 14
  • 15. Plotting the MPP Curve Page 91 Change in output associated with a change in inputs Change from A to B on the production function → a MPP of 0.33 15 Data from previous table
  • 16. Page 91 Plotting the MPP Curve 16 Q of Output Q of Input0 ∆I* MPP = Slope of the line tangent at a point (A) on the TPP curve = ∆Q*/∆I* A ∆Q*
  • 17. Page 91 Plotting the MPP Curve 17 Q of Output Q of Input0 ∆I* At A, MPP = ∆Q/∆I = 0/∆I* = 0 A TPP is at a maximum when MPP = 0
  • 18. Page 89 Point Labor [1] Output [2] ∆Labor [3] ∆Output [4] APP [6] = [2] ÷ [1] A 10 1.0 ----- ----- 0.10 ----- B 16 3.0 6 2 0.19 C 20 4.8 4 1.8 0.24 D 22 6.5 2 1.7 0.30 E 26 8.1 4 1.6 0.31 F 32 9.6 6 1.5 0.30 G 40 10.8 8 1.2 0.27 H 50 11.6 10 0.8 0.23 I 62 12.0 12 0.4 0.19 J 76 11.7 14 0.3 0.15 Production Function Average Physical Product (APP) = Amount of output ÷ amount of inputs used = Output/unit of input used 18
  • 19. Page 89 Total Physical Product (TPP) Curve APP = .31 (= 8÷26) with labor use = 26 Output Input 19 Data from previous table
  • 20. Page 91 Plotting the APP Curve APP = output level divided by level of input use Output divided by labor use at B (3 ÷ 16) =0.19 20 Data from previous table
  • 21. Page 91 Plotting the APP Curve 21 Q of Output Q of Input 0 A Q* I* APP = Q*/I* = Slope of the line from the origin to the point on the TPP curve At I**, APP is at a maximum, as line OB is just tangent to the TPP curve I** B
  • 22. Page 91 Relationship Between APP and MPP 22 MPP APP Q of Output Q of Input 0 APP is at a maximum at input level where APP = MPP I* APP*
  • 23. Page 91 Definition of the Three Stages of Production APP is increasing in Stage I Stage I: MPP > APP APP is ↑ 23
  • 24. Page 91 Definition of the Three Stages of Production Stage II: MPP < APP MPP > 0 24
  • 25. Page 91 Definition of the Three Stages of Production Stage III: MPP < 0 25
  • 26. Page 91 The Three Stages of Production 26 MPP APP Stage I Stage II Stage III Q of Output Q of Input 0  Stage II starts at input use where APP is at a maximum (pt A)  Stage II ends at input where MPP = 0 (or TPP is at a maximum)
  • 27. Page 91 The Three Stages of Production 27 MPP APP Stage I Stage II Stage III Q of Output Q of Input 0 Why are using the amount of input in Stage I and Stage III of production irrational from the producer’s perspective?
  • 28. Page 91 The Three Stages of Production 28 MPP APP Stage I Stage II Stage III Q of Output Q of Input 0 Average productivity is increasing as more inputs are being used so why stop if the average return is greater than cost? Can increase output by using less inputs: →More output and less cost
  • 29. Page 91 The Three Stages of Production 29 MPP APP Stage I Stage II Stage III Q of Output Q of Input 0 The producer’s economic question: What level of input amount contained in Stage II should the I use to maximize profits?
  • 30. Economic Dimension To answer the above question We need to account for the price of the product being produced We also need to account for the cost of the inputs used to produce the above product 30
  • 31. Key Cost Relationships  The following cost concepts play key roles in determining where in Stage II a producer will want to produce  Total Variable Cost (TVC) = the total value of costs that change with the level of output (e.g. energy costs, labor costs, material costs, etc.)  Total Fixed Cost (TFC) = total value of costs that do not changed with the level of output (e.g. property taxes)  Total Costs (TC) = the sum of total variable and fixed costs  TC = TVC + TFC Page 94-9631
  • 32. Key Cost Relationships  The following cost concepts play key roles in determining where in Stage II a producer will want to produce  Marginal Cost (MC) =  total cost of production ÷  output produced as output level changes =  variable cost of production ÷  output produced given that total fixed costs by definition do not change with output = ∆TC/∆Q = ∆TVC/∆Q  Average Variable Cost (AVC) = total variable cost of production ÷ total amount of output produced = TVC/Q Page 94-9632
  • 33. Key Cost Relationships  The following cost concepts play key roles in determining where in Stage II a producer will want to produce  Average Fixed Cost (AFC) = total fixed cost of production ÷ total amount of output produced = TFC/Q  Average Total Cost (ATC) = total cost of production ÷ total amount of output produced = TC/Q = AVC + ATC Page 94-9633
  • 34. From TPP curve on page 113 Page 9434
  • 35. Fixed costs are $100 no matter the level of production Page 9435
  • 36. Page 9436 Total fixed costs (Col. 2) ÷ by total output (Col. 1)
  • 37. Page 9437 Costs that vary with level of production
  • 38. Page 9438 Total variable cost (Col. 4) ÷ by total output (Col. 1)
  • 39. Page 9439 Total Fixed Cost (Col. 2) + Total Variable Cost (Col.4)
  • 40. Page 94 Change in Total Cost (Col. 4 or 6) associated with a change in output (Col. 1) 40
  • 41. Page 94 [Total Cost (Col. 6) ÷ by Total Output (Col. (1)] or [Avg. Variable Cost + Avg. Fixed Cost] 41
  • 42. Let’s Graph the Above Cost Items Contained in the Previous Table 42
  • 43. Page 95 Table 6.3 Cost Relationships 0 10 20 30 40 50 60 70 3.0 4.8 6.5 8.1 9.6 10.8 11.6 MC ATC AVC AFC MC = min(ATC) and min(AVC) Vertical distance between ATC and AVC = AFC Input Use Cost($) 43 AFC
  • 44. Key Revenue Concepts The following revenue concepts play key roles in determining where in Stage II a producer will want to produce Total Revenue (TR) =Multiplication of total amount of output produced by the sale price ($) Average Revenue (AR) = Total revenue ÷ total amount of output produced ($/unit of output) = TR/Q Marginal Revenue (MR) = ∆ total revenue ÷ ∆ total amount of output produced = ∆TR ÷ ∆Q  How much revenue is generated by one additional unit of output?  Under perfect competition, it is the per unit price 44
  • 45. Now let’s assume this firm can sell its product for $45/unit 45
  • 46. Page 98 Remember we are assuming perfect competition  The firm takes price as given  Price (Col. 2) = MR (Col. 7)  What is the AR value? Key Revenue Concepts 46
  • 47. Page 98 With perfect competition, where would the firm maximize profit in the above example? Profit Maximization 47
  • 48. Let’s see this in graphical form 48
  • 49. Page 99 Profit Maximization 0 10 20 30 40 50 60 70 1 3 4.8 6.5 8.1 9.6 10.8 11.6 MC ATC AVC MR P=MR=AR $45 11.2 Profit maximizing Output where MR=MC 49
  • 50. The previous graph indicated that Profit is maximized at 11.2 units of output MR ($45) equals MC ($45) at 11.2 units of output Profit maximizing output occurs between points G and H At 11.2 units of output profit would be $190.40. Let’s do the math…. Profit Maximization 50
  • 51. Profit at Price of $45? 28 P =45 $ Q11.2 MC ATC AVC Revenue = $45  11.2 = $504.00 Total cost = $28  11.2 = $313.60 Profit = $504.00 – $313.60 = $190.40 Since P = MR = AR Average profit = $45 – $28 = $17 Profit = $17  11.2 = $190.40 51
  • 52. Profit at Price of $45? 28 P =45 $ Q11.2 MC ATC AVC Revenue = $45  11.2 = $504.00 Total cost = $28  11.2 = $313.60 Profit = $504.00 – $313.60 = $190.40 Since P = MR = AR Average profit = $45 – $28 = $17 Profit = $17  11.2 = $190.40 $190.40 52
  • 53. Page 99 P=MR=AR Zero economic profit if price falls to PBE Firm would only produce output OBE where AR (MR) ≥ ATC 53
  • 54. Profit at Price of $28? P=28 45 $ Q11.210.3 MC ATC AVC Revenue = $28  10.3 = $288.40 Total cost = $28  10.3 = $288.40 Profit = $288.40 – $288.40 = $0 Since P = MR = AR Average profit = $28 – $28 = $0 Profit = $0  10.3 = $0 (break even) 54
  • 55. Page 99 P=MR=AR Firm can just cover variable cost if price falls to PSD. Firm would shut down if price falls below PSD 55
  • 56. Profit at Price of $18? 28 P=18 45 $ Q11.210.38.6 MC ATC AVC Revenue = $18  8.6 = $154.80 Total cost = $28  8.6 = $240.80 Profit = $154.80 – $240.80 = –$86 Since P = MR = AR Average profit = $18 – $28 = –$10 Profit = –$10  8.6 = –$86 (Loss) 56
  • 57. Profit at Price of $10? 28 P=10 19 45 $ Q11.210.38.6 MC ATC AVC 7.0 57 30 Revenue = $10  7.0 = $70.00 Total cost = $30  7.0 = $210.00 Profit = $70.00 – $210.00 = – $140.00 Since P = MR = AR Average profit = $10 – $30 = –$20 Profit = –$20  7.0 = –$140 Average variable cost = $19 Variable costs = $19  7.0 = $133.00 Revenue – variable costs = –$63 Not covering variable costs!!!!!!
  • 58. The Firm’s Supply Curve 28 10 18 45 $ Q 11.210.38.6 MC ATC AVC 7.0 58 Profit Maximizing Output Levels
  • 59. Page 99 We know that so long as P (= MR) > AVC some of the fixed costs can be covered Better economic position then shutting down altogether, WHY? We know that when P (= MR)=MC, the firm maximizes profit Portion of MC curve defined by output level that generates the minimum AVC is referred to as the firm’s supply curve The Firm’s Supply Curve 59
  • 60. The Firm’s Supply Curve 28 18 45 $ Q 11.210.38.6 ATC AVC Firm Supply CurveMC 60
  • 61. Now let’s look at the demand for a single input: Labor 61
  • 62. Key Input Relationships The following input-related derivations play key roles in determining amount of variable input to use to maximize profits Marginal Value Product (MVP) = MPP × Product Price  MPP → ∆Output ÷ ∆Input Use  Product Price → ∆Revenue ÷ ∆Output  MVP → ∆Revenue ÷ ∆Input Use (Additional output value generated by the last increment in input use) Marginal Input Cost (MIC) = wage rate, rental rate, seed cost, etc. Page 100 62
  • 63. Page 101 5 B C E F G H J MVP=MPP x Output Price Wage rate is labor’s MIC I D 63
  • 64. Page 101 5 B C D E F G H I J Profit maximizing input use rule  Use a variable input up to the point where  Value received from another unit of input (MVP)  Equals cost of another unit of input (MIC)  → MVP=MIC 64
  • 65. Page 101 5 B C D E F G H I J The area below the green lined MVP curve and above the red lined MIC curve represents cumulative net benefit 65
  • 66. Page 100MVP = MPP × $45 66
  • 67. Page 100Profit are maximized where MVP = MIC or where MVP =$5 and MIC = $567
  • 68. Page 100 Marginal net benefit (Col. 5) = MVP (Col. 3) – labor MIC (Col. 4) = Value of additional output from last unit of input net of the cost of that input =– 68
  • 69. Page 100 The cumulative net benefit (Col. 6) of input use = the sum of successive marginal net benefits (Col. 5) = the grey area in previous graph.69
  • 70. Page 100 For example… $25.10 = $9.85 + $15.25 $58.35 = $25.10 + $33.2570
  • 71. Page 100 =– Cumulative net benefit is maximized where MVP=MIC at $571
  • 72. Page 101 5 B C D E F G H I J If you stopped at point E on the MVP curve, for example, you would be foregoing all of the potential profit lying to the right of that point up to where MVP=MIC. 72
  • 73. Page 101 5 B C D E F G H I J If you use labor beyond the point where MVP =MIC, you begin incurring losses as the return to another unit of labor is < $5.00, its per unit cost 73
  • 74. A Final Thought One final relationship needs to be made. The level of profit-maximizing output (OMAX) in the graph on page 99 where MR = MC corresponds directly with the variable input level (LMAX) in the graph on page 101 where MVP = MIC. Going back to the production function on page 88, this means that: OMAX = f(LMAX | capital, land and management) 74
  • 75. In Summary… Features of perfect competition Factors of production (Land, Labor, Capital and Management) Key decision rule: Profit maximized at output MR=MC Key decision rule: Profit maximized where MVP=MIC 75
  • 76. Chapter 7 focuses on the choice of inputs to use and products to produce…. 76