Cerule Newsletter December 2013

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We are proud to present our first newsletter ‘Indian Aroma’ - an initiative by us to help our international friends in their journey of doing business in India. It will also be of interest to Indians living in or outside India, and to all those who are generally interested in India.

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At Spil Games we have been using Sphinx for over five years now. At first we used it to offload full text search queries to our MySQL databases, but one year ago we started to use it in a different way: we now serve out any page to any of our 26M daily active users dynamically. This means on every visitor for every pageview he/she makes we will make at least one invocation to Sphinx Search. This session will describe on how we need to pick the right content for our users dynamically based upon their browser capabilities (Flash, HTML5, WebGL,etc) in millisecond ranges using the attribute filtering capabilities from Sphinx. Using Sphinx as one of the main building blocks of our architectural foundations means we have to set it up as highly available as possible and be smart with data loading. Using the background indexing method we relied on for years makes our Sphinx instances respond slower during indexing and graceful index reloading. To overcome this we now use the real-time indexes whenever we update our content database. I will cover the various scenarios of HA and index population we went through with their pros and cons.

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My session on email marketing at HubSpot's INBOUND 2013 conference. Session title: 6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversions Speaker: Sarah Goliger Session description: Get more out of your email marketing: in this session, we’ll take a look at the six critical steps to implement a strong email marketing strategy. We’ll start by discussing how to identify your email marketing goals, how to determine what content to send, and how and why you should segment your lists. We’ll then take a deeper dive into the specific components of an optimized email, how to approach testing your emails, and how to measure the effectiveness and ROI of your email campaigns. By the end of this session, you’ll walk away armed with the right tips and tricks to optimize your email strategy, so you can start generating better results from your emails right away.

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